Talks

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Indigestion, not starvation, is the most common cause of startup failure. There are so many good ideas that product teams can get into a vicious cycle where they can’t plan ahead because they’re always scrambling to execute on today’s stuff… because they didn’t plan ahead because they were scrambling to execute on yesterday’s stuff… and on and on.

Once upon a time, Elizabeth decided she would create an AI girlfriend. She discusse the findings from this experiment and dive into the nature of human and AI relationships, addressing the challenges of loneliness and rejection and exploring how these factors shape our modern world.

There’s a million ways the customer is struggling and customer discovery and shaping have helped you define the possibilities. How do you make sensible decisions about what to do when you have too much information?

Greg explains why understanding how AI works, its strengths and limitations will help you harness its potential for your own benefit.

Sara explains how, starting with understanding your customer’s ‘why?’, you can position your offering effectively so the people that matter understand why your solution fits their needs. She shows you how as well as flagging the common positioning mistakes and why the key to positioning is execution.

Do your teams move in one direction? Single founders struggle to focus on the right things. More people, teams and departments mean exponential complexity.

BoS USA 2025 | Available Soon. Want them sent to you?

Jason Cohen: Escaping the Growth Ceiling: The Hidden Forces Capping Your Growth and How to Break Past Them
Chris Savage and Chris Lavigne: Building Beyond the Investment Next Round
Georgiana Laudi: AI’s Impact on SaaS GTM Strategy
Kristie Jones: Overcoming Founder Advantage: Building a Sales Team That Scales
Joe Leech: Designing Your Ideal Leadership Team
Claire Lew: The Blind Spots That Break Us: What Leaders Are Missing Most in the Age of AI
Chika Emebo and Mark Stephens: When Four Worlds Collide: Turning Generational Diversity into your Superpower
Joel Gascoigne: Navigating a Multi-Year Decline to New All-Time-Highs
Amir Salihefendić: Invisible, Essential, Inevitable: AI Where It Matters
Pierre Chamberland: Just Make Everyone A Shareholder
Chris Mele and Bill Spruill: The Price of AI
Bruce McCarthy: Evolving Clear Strategy from Emerging Vision

Lightning Talks:
John Knox: The Introvert’s Guide to Networking: The Hidden Growth Lever
Ivan Barajas Vargas: Top 15 Reasons the Vibes are Off With Vibe Coding
Art Koenig: Land and Expand? Oh, Really Now.
Raj Mahajan: Fragile Deals, Enduring Lessons
David Robison: How to Hire Your Next Employee

BoS Europe 2025 | Available Soon. Want them sent to you?

Ryan Singer: Framing and Hard Conversations
Melissa Appel: The Founders’ Guide to What Product Teams Need
Greg Baugues: AI You’ve Been Doing It All Wrong
Robin Landy: Finding Features Customers Will Pay (More) For
Elizabeth Lawley: Lessons Learnt from my AI Girlfriend
Bob Moesta: JTBD & Hiring
Sara Gordon: The Seven Deadly Sins & Positioning
David Pereira: Product Management of BS Management
Mark Stephens: 25 Years of Heretical Thinking
Diego de Jódar: Why User Activation is the Key to Sustainable Growth
Bridget Harris: Reflections on Building & Selling My Company

Lightning Talks:
Steve McLeod: How Bootstrapped Teams really Choose What Feature to Build Next
Gareth Marlow: No One Knows What They’re Doing. Especially You. Lead Anyway.

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BoS USA 2022

Mikey Trafton: Finding your Super Powers
Asia Orangio: How to Design a Growth Plan that Works
Tiffani Bova: Growth is a Thinking Game
Nick Francis: Designing a Company for Profit and Purpose
Dharmesh Shah: Mistakes Made & Lessons Learned Building HubSpot
Hana Abaza: Breaking into Enterprise Customers
April Dunford: How to Craft a Product Story that Sells
Bill Spruill: Leadership Lessons from Growth & Exit
Elizabeth O’Neill: Founder Energy & Team Energy
Bruce McCarthy: Managing Stakeholders
Chris Savage: Company Life After Investors
Patrick Campbell: Pricing, Retentions, & Growth Strategies
Amir Salihefendić: Asynchronous Communication Means Better Work
Katherine Thompson & Bob Moesta: JTBD Hiring & Careers

Subscribe to find out more about upcoming talks from Business of Software

BoS Europe 2022

Roan Lavery: How to Keep You and Your Company Motivated
Brennan Dunn: Scaling Relevance: To Infinity and Beyond
Rosemary Francis: Success is What You Make, Not What You Raise
Nopadon Wongpakdee: Applying JTBD to Marketing
Joe Leech: Managing Your Internal and External Board
Saielle DaSilva: How to Hack the Culture Stack
Bruce McCarthy: Is My Product Team Any Good?
Tessa Clarke: On a Mission to Change the World
Nic Lawrence: Hard Won Lessons on an 18 Year Rollercoaster Ride
Anna Granta: Supporting Neurodiversity in Your Team

BoS Online 2022 series

Stephanie Hare: Technology is Not Neutral
Elizabeth O’Neill: Facing up to Team and Founder Burnout
Claire Suellentrop: Using JTBD in your Copy
Ruth Everard: How My World Improved When Everyone was at Home

Bob Moesta: Applications of JTBD Across Your Business
Tony Ulwick: The ‘JTBD Needs’ Framework
Alan Klement: JTBD and Growth
Claire Suellentrop: JTBD SparkToro Case Study
Bob Moesta and Paulina Masson: JTBD the Four Forces and Selling Your Company
Adrienne Barnes: Making JTBD Interviews Work
Matt Lerner: JTBD Live Website Teardown

Bryony Thomas: Bridging the Gap Between Business Strategy and Marketing Operations
Brennan Dunn: Email is Your Best Marketing Tool. It Could be Done Much Better
Rand Fishkin: Marketing Case Study