Privacy Policy

Company details

Violarth Ltd, trading as Business of Software
Company Registration number: 0638 0684
VAT Registration: GB 923 8313 29
Address: Unit 5, Avenue Business Park, Brockley Rd, Elsworth, Cambridgeshire, CB23 4EY

The Business of Software Privacy Policy is published by Business of Software. This Privacy Policy outlines our practices regarding the collection and use of information relating to your use of the Business of Software Web site (collectively, including all content available through the domain and sub-domains, “the Site”)

Business of Software is registered with the UK’s Information Commission as a Data Controller (registration no. A8436632) in accordance with the Data Protection Act of 1998.

We take the privacy of Users of the Site seriously and we are committed to safeguarding the privacy of these Users while providing a personalised and valuable service. This privacy policy sets out our information-gathering and dissemination practices for the Site. If you have any requests concerning your personal information or any queries with regard to these practices please contact us by e-mail at

The Site collects information from Users during the registration process and, occasionally, at other times. We try and make the process as rapid and straightforward as possible and we are grateful for the information our Users provide. The more accurate the information we receive from each User, the more specific we can be in our ongoing contact with them.

Data protection

The Site will comply with the relevant UK Data Protection laws, so normally any personal details to be provided to us will not be disclosed to third parties outside Business of Software’s Customers without the User’s consent (please see also the Site’s Terms and Conditions regarding Data Protection).

Users must be aware and accept that, if we are requested by authorised third parties or regulatory or governmental agencies investigating illegal activities to provide information concerning Users’ activities whilst using the Site, we shall do so.

Similarly, we will disclose Users’ personal data if we are compelled to do so by law. We reserve the right to notify or provide such information to the relevant authority if, in our opinion, we believe an emergency, illegal activity or some other reasonable basis exists for us doing so.

We reserve the right to store and use Users’ personal data solely for our own internal purposes and we further reserve the right to access, monitor and retrieve password-protected information in order to fulfil our obligations in these terms and conditions.

Uses of registration information

Registration information we receive from Users is used by us as follows:

  • to allow us to ensure your continued access to the Site;
  • to allow us to develop the Site in ways that you will find relevant and interesting;
  • to let us tell you about new material we have produced that in our reasonable opinion is going to be of relevance and interest to you; and
  • to provide sponsors and advertisers on the Site with aggregate information about our User base and usage patterns
  • to make selected introductions between subscribers with a view to enabling their business activities

When you register, you can choose not to be contacted by us. Any of our Users can also contact us at any time to ask to be removed from our Subscriber list. If you wish to remove your details, you should contact us by email:

On registration, you will be provided with an opportunity to opt out of being automatically registered for other Business of Software services, or from receiving information from Business of Software or any advertiser or sponsor of the Site.


We operate secure data networks protected by industry standard security systems.

Transfer of data

The Internet is a global environment. Using the Internet to collect and process personal data necessarily involves the transmission of data on an international basis. Therefore, by browsing the Site and communicating electronically with us you acknowledge and agree to our processing of personal data in this way. By agreeing to our transfer of your data to third party organisations for them to send you details of products and services offered (as referenced above) you are deemed to provide your consent to any transfer of your data to organisations based either inside or outside the European Economic Area. For more information on the General Data Protection Regulation, go to:

User access and control of your data

If you wish to amend any of the data which we hold about you, or update your marketing preferences, please contact In accordance with the General Data Protection Regulation 2018, you may request a copy of the personal information we hold about you by contacting the Data Protection Officer by email at or writing to:

Data Protection Officer
Violarth Ltd t/a Business of Software Conference
Unit 5, Avenue Business Park
Brockley Rd, Elsworth, Cambridgeshire
CB23 4EY

We may charge the statutory allowable fee for provision of this information.

Children under 14

We do not intentionally collect any information on children under 14 years of age. We will undertake to delete any details of such Users where a parent or guardian has notified us that any such details have been obtained.

Changes to this policy

This policy is effective from 3 Feb 2009. From time to time we may make changes to this privacy policy statement to reflect any changes to our privacy practices in accordance with changes to legislation, best practice or website enhancements.


If you require more information on any of the above please contact us at: