Mark Stephens: Asteroid Impact – Are You a Big Lizard or Small and Furry?

Are you worried about how your software business will cope with the impending end of the world? What? You didn’t know that the world was about to end? You should definitely listen to Mark Stephen’s fantastic talk from 2009’s Business of Software conference. It’s witty, it’s insightful and it’s short (under seven minutes long).


Mark Stephens IDRSolutions
Mark Stephens

Mark Stephens

Founder, IDRSolutions

Mark is the founder of IDRsolutions (which develops software to do lots of cool stuff with PDF files). 

In 2009, Mark Stephens did a Lightning Talk at BoS, “Asteroid Impact – Are you a large lizard or small and furry” which looked at the challenges of running a software company. 

He is a self-described passionate Mediaeval Historian, St. Andrews graduate and owner of a very dry sense of humour.

More from Mark.


Online workshops

AI in Your Business: Where to Start Weekly · Tue & Thu · Cohort of 12
📅 Every Tue & Thu 👥 Cohort of 12

Participants run the Bootstrap skill between sessions and arrive at Session 2 with a correction list. They leave with a bootstrapped OS, a revised CLAUDE.md, and a first focus area identified.

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Building Your AI Company Operating System 3 & 10 Jun · Cohort of 12
📅 3 & 10 Jun 2026 👥 Cohort of 12 🗓️ 4 weeks

For founders already in motion, already using the tools, already tinkering. You’ve hit the ceiling that only a documented OS can break through. Over four weeks, co-facilitated by Tim Barker and Mark Littlewood, you’ll build one: CLAUDE.md, 5–8 strategy documents, one agent spec, and a Phase 1 mission.

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1-on-1 AI in Your Business: Where to Start Flexible scheduling
📅 Flexible scheduling 👤 One-on-one

Same two sessions, same material, one company: yours. You bring the context, we work through it directly. No cohort, no scheduling around others.

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Conference

BoS Conference attendees
In-person BoS Conference 2026
Date TBA
📅 Date TBA 📍 In-person

Two days with software founders and leaders who have actually built profitable businesses. No panels, no keynotes designed to impress. Talks that earned their place because the idea was worth the room’s time.

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