Cesar Kuriyama: Building An Accidental Business

Born in Peru, and raised as a math and science nerd in New Jersey with a passion for movies and storytelling, Cesar worked in advertising before leaving it all behind to pursue his own personal creative endeavours; among them a personal project – 1SecondEveryday.

It took time and a co-founder, Schoneck Shoaf, to turn it into a business, but now the App has been downloaded over 2 million times.

In this talk from BoS USA 2019, Cesar will share the story of how he accidentally turned his idea for a tool that would encourage him to be more adventurous into 1SecondEveryday. This became a thriving, bootstrapped, remote only, business that became the number one paid app in Apple’s App Store in 2018. Cesar shares the decision-making process that ultimately led to a change in business model, a rewrite of the platform and to taking outside capital.

Find out how 1Second Everyday:

  • make remote working work
  • changed the business model as it grew up
  • discovered the ever-growing number of alternative sources of funding available to software entrepreneurs.



Cesar Kuriyama BoS Conf USA 2019 1 Second everyday

Cesar Kuriyama
Cesar Kuriyama

Cesar Kuriyama

Cesar was born in Peru, but raised as a maths and science nerd in New Jersey with a passion for movies and storytelling.

For many years he worked in advertising for clients like BMW, Verizon & the NFL but left it behind so he could pursue his own personal creative endeavours, among them a personal project โ€“ 1SecondEveryday โ€“ the idea was unveiled at TED 2012. It took time and a co-founder,ย Schoneck Shoaf, to turn it into a business. Today, the App has been downloaded almost 2 million times. In his spare time he attends lectures, seeks out unique adventures and helps friends and strangers with their ideas.

More from Cesar.

Next Events

BoS USA 2023

BoS USA 2024 ๐Ÿ‡บ๐Ÿ‡ธ

23-25 Sept 2024 at Raleigh, NC

Learn how great software companies are built to help you build long-term, profitable, sustainable businesses.

The Road to Exit ๐ŸŒ

Starts on June 2024
A BoS Mastermind Group
facilitated by Mr Joe Leech

Uncovering your Growth Levers ๐ŸŒ

05 June 2024 2PM BST
A FREE BoS Hangout
with Matt Lerner via Zoom

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