Harnessing Culture & Using Data To Build Value For Your Business | Sarah McVittie | BoS 2019

Sarah McVittie // Dressipi

235 million items of clothing end up in landfill sites in the UK every year. Some estimates suggest that globally, 40% of garments produced in the fashion industry are never sold; of which 90% go to landfill.

Sarah McVittie has launched a number of firsts across mobile and web in her 16 year journey as a serial entrepreneur. Her company, Dressipi, built a business that offers shoppers access to their own digital stylist. Dressipi services over 20% of the UK womenswear market including retailers like Topshop, John Lewis, and Very.

In this talk from BoS Europe 2019, Sarah discusses why Dressipi started as a B2C play but the data it collected on customers has a much higher value to fashion retailers as it enables them to forecast demand more effectively and reduce their unsold inventory. You will leave with ideas to stimulate creative, data-driven, approaches to problem solving and how you can harness culture to build long-term value in your business.

Video, Sketchnote, & Slide below

Video

Slides

Sketchnote

Harnessing Culture and Using Data to Build Value in Your Business and the Industry you Serve Sarah McVittie

Transcript coming soon…

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