Rich Mironov: Resolving Incompatible World Views

Enterprise Sales/Solutions teams see the world one customer at a time. Product teams see cumulative market impact and aggregate technical demand. These are fundamentally in conflict and Rich believes this is not just a vocabulary problem.  It’s a fundamental ongoing disagreement about how decisions are made and who makes them.

In this session, Rich will explain the challenge, help you understand the rational perspectives of both sides and offer some radical suggestions to help you solve one of the main causes of loss of value in a product company.

Rich Mironov


Rich is a seasoned executive and serial entrepreneur – he has been the ‘product guy’ (as CEO/VP Product) at six startups. With deep technical roots in B2B infrastructure, SaaS and consumer online, Rich combines ‘what-we-can-build’ with ‘what-markets-want’.

He has been relentlessly blogging, speaking, teaching and mentoring on software strategy, product management for two decades. Today he coaches executives, product management teams and agile organizations. He has spoken at BoS Conference before, always to rave reviews, on topics such as the Four Laws of Software Economics, Solving Your Real Roadmapping Questions and, The Art of Software Pricing Demystified.

Rich has three big things he cares a lot about:

  • Organizing the product organization.
  • Cross-functional leadership.
  • Building what users actually need.

He wrote The Art of Product Management and is a voice for the scrappy entrepreneur in all of us.

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