The Strategic Role of Product Management | Steve Johnson, Pragmatic Marketing | BoS 2008

The Strategic Role of Product Management. Why Software is NOT a Business.

Steve Johnson of Pragmatic Marketing won the Software Idol competition at Business of Software 2007. In this video of his winning talk, Steve rails against CEOs, marketers, CFOs, engineers and just about everybody else in the software industry. It’s entertaining and thought-provoking.

 

Get your Fall BoS Conference Ticket

27 - 29 September 2021, Online

BoS Conferences are the events professional CEOs and serious founders attend to learn how to build, run, and scale successful software companies.

First batch of speakers and sessions have been announced. Attendance is limited to 300 spots.

"The only place where I feel, professionally, amongst my peers." — Scott Farquhar, founder and CEO of Atlassian

"Software people of the world: If you haven't been to a @bosconference, you should go." — Dharmesh Shah, founder and CEO of Hubspot