“A community of passionate people learning how to be successful together”

– Bruce McCarthy


A smorgasbord of BoS goodness to whet your appetite

Upcoming events

BoS Conference Online.Fall // 27-29 September 2021

Three days of immersive networking, learning, and interacting online with fellow SaaS leaders from around the world.

What makes a BoS Event?

The answer is simple:

  • Inspiring expert-led sessions – no sales pitches or ‘professional speakers’.
  • Thoughtful networking where people help each other – more than a business card trading zone.
  • A kind, engaged community of smart software people – like you.

Whether a physical or online event, it’s the wonderful BoS community that make it a special place to be. Indeed, attendees remarked that BoS Europe 2020 Online was remarkably close to the in-person experience:

“A feat of brilliance that only makes me more excited to attend next year’s in person! Amazing content and thought provoking ideas.” Brooke H, First Time Attendee

While physical events are unlikely to be possible for the remainder of 2020 at least, there’s still a need to learn new skills, hear new ideas and make and build new connections with other smart people.

We’ve always focused on serving our core market, people that are prepared to invest in quality content and connections, not something that is free for all. Our events deliver high value to a group of people who are interested enough to care and value the difference between our events and many others that treat attendees as the product. We want to maintain and build the value of conversations that count. We hope you’ll join us on the journey.

Upcoming Events

BoS Conf Online.Fall

Get Weekly Advice From Software Experts

Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. Upcoming talk releases include:

  • Jason Fried (CEO/Founder, Basecamp & Hey) on launching Hey
  • April Dunford (Author, Obviously Awesome) on why you should stop selling your product
  • Dharmesh Shah (CTO/Founder, Hubspot) on facing fears as an entrepreneur

Don't miss out - sign up now:

2021 Past Events

BoS Conference Online // 26-27 April 2021

Hangout 31 March Asia Orangio Making your Marketing Work

Online Q&A on 31st March 2021 with Asia Orangio (Founder of DemandMaven)

Solving your Product Problems a BoS Hangout with Bruce McCarthy 11 march 2021

Online Q&A on 11th March 2021 with Bruce McCarthy (Founder of Product Culture) 


Find your Metrics that Matter with Matt Lerner – Two 2 hour sessions looking at your North Star Metric and KPIs to align your team.

Customer Discovery Techniques using JTBD with Bob Moesta & Greg Engle – Two sessions helping you think of the customer jobs to be done when it comes to sales.

Web Banner Joe Leech Masterclass Jan 2021 Psychology for UX and Product Design

Psychology for UX & Product Design with Joe Leech – Know your Axioms from your elbow with two session dedicated to helping you think about the way you design your product.

2020 Past events

Reviewing Your Business Model
Web Bruce McCarthy Product Roadmapping Masterclass october 2020

Web Alison Coward designing and run better remote meetings masterclass october 2020Web banner Steve Portgal What Now October 2020 Steve Portgal User Research October 2020

BoS Conference USA OnlineBob Moesta - JTBD Interviews

web Alison Coward Building a highperformance team masterclass july 2020

WEB Rev up your dev teams clarke ching US

product managment teams masterclass rich mironov web

WEB Rev up your dev teams clarke ching Europe

Web Gareth Marlow Masterclass Making decisions

Masterclass User Research Steve Portigal

Masterclass User Research Steve Portigal

Radhika Dutt Masterclass Radical Product Thinking (2)

BoS Europe Online 2020