“A community of passionate people learning how to be successful together”

– Bruce McCarthy


A smorgasbord of BoS goodness to whet your appetite

Upcoming events

Reviewing Your Business Model
Hangout with Alex Osterwalder & Tendayi Viki (Strategyzer) – 16 December, 8am PT / 11am ET / 4pm GMT

A free interactive Q&A with Alex Osterwalder & Tendayi Viki (Strategyzer)

Web Banner Joe Leech Masterclass Jan 2021 Psychology for UX and Product Design
Online Masterclass: Psychology for UX and Product Design with Joe Leech – 12, 13, 19, 20 January 2021

Over 4 interactive sessions, learn the psychological principles behind how our brain makes sense of the world and apply that to product design to create easy to use, innovative products.

Updated Website - Banners-2
BoS Conference Online // 22-23 March 2021

Save the dates for the 3rd Business of Software Online Conference. More details coming soon.

What makes a BoS Event?

The answer is simple:

  • Inspiring expert-led sessions – no sales pitches or ‘professional speakers’.
  • Thoughtful networking where people help each other – more than a business card trading zone.
  • A kind, engaged community of smart software people – like you.

Whether a physical or online event, it’s the wonderful BoS community that make it a special place to be. Indeed, attendees remarked that BoS Europe 2020 Online was remarkably close to the in-person experience:

“A feat of brilliance that only makes me more excited to attend next year’s in person! Amazing content and thought provoking ideas.” Brooke H, First Time Attendee

While physical events are unlikely to be possible for the remainder of 2020 at least, there’s still a need to learn new skills, hear new ideas and make and build new connections with other smart people.

We’ve always focused on serving our core market, people that are prepared to invest in quality content and connections, not something that is free for all. Our events deliver high value to a group of people who are interested enough to care and value the difference between our events and many others that treat attendees as the product. We want to maintain and build the value of conversations that count. We hope you’ll join us on the journey.

Upcoming Events

Hangout with Alex Osterwalder Psychology for UX Masterclass

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2020 Past Events

Web Bruce McCarthy Product Roadmapping Masterclass october 2020

Web Alison Coward designing and run better remote meetings masterclass october 2020Web banner Steve Portgal What Now October 2020 Steve Portgal User Research October 2020

BoS Conference USA OnlineBob Moesta - JTBD Interviews

web Alison Coward Building a highperformance team masterclass july 2020

WEB Rev up your dev teams clarke ching US

product managment teams masterclass rich mironov web

WEB Rev up your dev teams clarke ching Europe

Web Gareth Marlow Masterclass Making decisions

Masterclass User Research Steve Portigal

Masterclass User Research Steve Portigal

Radhika Dutt Masterclass Radical Product Thinking (2)

BoS Europe Online 2020