Michael Muhney: The Heart and Soul of a Developer Trapped in the Shiny Suit of a Salesman

Mike’s DNA is all about relationships – he started life as a trainee salesman at IBM where he learned the importance of human intangibles – of the developer and their perspective, on the customer, on the human obstacles and nay-sayers, and the sheer force of will and determination to conquer.

These are all heart-and-soul emotional elements, something not often covered in the developer’s world of 0′s and 1′s. Also, ultimately, no matter what the developer’s solution is, it nonetheless needs to make an emotional connection of some sort with the buyer, especially if one is after sustainability. This was Mike’s ‘lightbulb moment’ in the creation of ACT! but is even more true today.

Mike’s talk from BoS USA 2013 explains how he has applied the lessons he learned in a front line sales role to co-invent ACT!, the world’s first CRM system and how those lessons are even more important in his new business almost 30 years later at VIPorbit Software.


Michael Muhney
Michael Muhney

Michael Muhney

Mike’s DNA is all about relationships – he started life as a trainee salesman at IBM where he learned the importance of human intangibles – of the developer and their perspective, on the customer, on the human obstacles and nay-sayers, and the sheer force of will and determination to conquer.

More from Michael.


Next Events

BoS USA 2023

BoS USA 2024 🇺🇸

23-25 Sept 2024 at Raleigh, NC

Learn how great software companies are built to help you build long-term, profitable, sustainable businesses.

The Road to Exit 🌐

Next Cohort Starts September 2024
A BoS Mastermind Group
facilitated by Mr Joe Leech

Hangout with Bob Moesta 🌐

11 July 2024 at 2pm BST
An online Q&A with the lifelong innovator and coarchitect of the JTBD theory.

Want more of these insightful talks?

At BoS we run events and publish highly-valued content for anyone building, running, or scaling a SaaS or software business.

Sign up for a weekly dose of latest actionable and useful content.


Unsubscribe any time. We will never sell your email address. It is yours.