Bruce McCarthy: Is My Product Team Any Good?

Could we be going faster? Could we be winning more? Making customers happier? Not instantly, but how do we know if we have the right team to make these things happen over time? And how do we set them up for that kind of success?

It’s not the tech, the tools, the frameworks, the practices, or the KPIs that make the difference. It’s all down to the habits of mind, ways of working, and shared assumptions of the team.

Bruce McCarthy, Founder of Product Culture, will walk you through how he’s learned to assess and diagnose what ails your product team. No surprise, he uses product discovery techniques, observing behaviors in order to understand what your team values. Bruce will share the key diagnostic questions he asks, the right answers and the wrong ones, and maybe he’ll share a few stories in confidence.


Bruce McCarthy

Founder, Product Culture 

Bruce founded Product Culture to help communicate the key principles underlying consistently successful product-focused organizations. He helps companies like Vistaprint, Localytics, Huawei, Nuance, and Zipcar achieve their product visions through workshops, mentoring, and team coaching.

Bruce is a serial entrepreneur, prolific writer, organizer, and participant in product management, agile, UX, and innovation events around the world. He literally wrote the book on roadmapping – Product Roadmapping Relaunched: How to Set Direction While Embracing Uncertainty.

He’s spoken at BoS many times, always bringing new perspectives and fresh, practical insights into the art of product management. You can find his previous talks here.

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