Randy Silver // Motivate Design
How many times have you wondered if your company has prioritised the work that will actually solve your customer’s problems? Not the ones they tell you about – that’s easy. It’s the problems that they don’t talk about that will trip you up every time.
As product organisations, we’ve developed any number of frameworks, techniques and processes to get at this elusive knowledge, and then to proritise it correctly. In firm after firm, Randy Silver has seen the same problems crop up – then he discovered a new technique that generates genuine insight in as little as two weeks. Instead of wondering if you’re committing your teams to solving the right problems, the Insider Insight methodology ensures that you’re asking the right question.
In this talk from BoS Europe 2019, you will gain an understanding of why the discovery process is broken – but also how you can employ a new approach to fix it that will complement your existing practices.
Video, Sketchnote, & Slides below
Video
Slides
Sketchnote
Transcript coming soon…
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