Here Be Dragons | Randy Silver | BoS Europe 2019

Randy Silver // Motivate Design

How many times have you wondered if your company has prioritised the work that will actually solve your customer’s problems? Not the ones they tell you about – that’s easy. It’s the problems that they don’t talk about that will trip you up every time.

As product organisations, we’ve developed any number of frameworks, techniques and processes to get at this elusive knowledge, and then to proritise it correctly. In firm after firm, Randy Silver has seen the same problems crop up – then he discovered a new technique that generates genuine insight in as little as two weeks. Instead of wondering if you’re committing your teams to solving the right problems, the Insider Insight methodology ensures that you’re asking the right question.

In this talk from BoS Europe 2019, you will gain an understanding of why the discovery process is broken – but also how you can employ a new approach to fix it that will complement your existing practices.

Video, Sketchnote, & Slides below

Video

Slides

Sketchnote

08 Randy Silver here be dragons bos 2019

 

Transcript coming soon…

Get your Fall BoS Conference Ticket

27 - 29 September 2021, Online

BoS Conferences are the events professional CEOs and serious founders attend to learn how to build, run, and scale successful software companies.

First batch of speakers and sessions have been announced. Attendance is limited to 300 spots.

"The only place where I feel, professionally, amongst my peers." — Scott Farquhar, founder and CEO of Atlassian

"Software people of the world: If you haven't been to a @bosconference, you should go." — Dharmesh Shah, founder and CEO of Hubspot