Too Important to Be Left to the Marketing Department | Seth Godin | BoS USA 2008

July 27, 2009 by bosblnposts

Enjoy Seth’s brilliant talk from Business of Software 2008 on why marketing is really too important to be left to the marketing department…

 

What you should do next...

At BoS we run events and publish content that is highly valued by anyone trying to build, run, and scale a great software company.

You should sign up to our no-spam, no-frills newsletter to get early access to exclusive new talks and events:

Upcoming events you shouldn't miss...

30th June
Hangout: Creating Software Ecosystems (free attendance)

21st & 28th July
Masterclass: Demand-Side Sales using JTBD with Bob Moesta

10 responses to “Too Important to Be Left to the Marketing Department | Seth Godin | BoS USA 2008”

  1. Ash Young says:
    August 1, 2009 at 1:27 pm

    Just finished watching the video, absolutely cracking with great points made by Seth – just a shame I didn’t get to see the talk first hand!

  2. Jon Kragh says:
    August 5, 2009 at 1:45 am

    Absolutely priceless.
    Thank you for this! This is up there as the #1 presentation speaker-skills-wise and content-wise for the things I am interested in.
    Jon Kragh

  3. Dave says:
    August 18, 2009 at 6:27 pm

    It’s not playing.

  4. Dave says:
    August 18, 2009 at 6:28 pm

    oh that figures, it only works in IE…nice compatibility cross browser.

  5. Neil Davidson says:
    August 18, 2009 at 6:49 pm

    Anybody else having issues with the video? Works fine on Firefox 3.5.2 on my Mac.

  6. Paul says:
    August 21, 2009 at 10:05 am

    Readers may like to check out my Seth Godin Mind Map which captures many of his great marketing ideas from listening to his video talks on YouTube & Ted.com http://www.mindmapinspiration.com/seth-godin-mind-map-paul-foreman/

  7. msbpodcast says:
    August 28, 2009 at 2:43 pm

    Sorry to rain on Mr Grodin’s parade but the popup toaster patent (1,394,450 (US) issued October 18, 1921) is held by Charles Strite [ http://www.ideafinder.com/history/inventions/toaster.htm ]

  8. Niall Litchfield says:
    August 28, 2009 at 5:01 pm

    The invention was not the toaster, but sliced bread – or rather an automated bread slicer. Otto Rohwedder did invent that (somewhat surprisingly the toaster was invented 7 years prior to the sliced bread that generally goes in it).

  9. Rupert Bruce says:
    September 3, 2009 at 4:20 pm

    Works fine in Firefox 3.0.13 on Ubuntu Linux

  10. jayson says:
    March 31, 2010 at 5:51 am

    Thanks for sharing information,why marketing is important to successful of company.
    Professional roof cleaning company