Tiffani Bova: Growth is a Thinking Game

The one thing about growth is it is never one thing. It isn’t about hiring the best employees or delivering the most incredible customer experience or launching the most innovative products – it is all of them, working in combination.

To achieve growth, we must out-think and out-execute our competition. We must find ways to ignite a beginner’s mind that is open to new ideas and ways of doing things. We can’t fall back on old habits and say, ‘that isn’t the way we do it here,’ or ‘we tried that a few years ago and it didn’t work.’ As business leaders, we must be willing to disrupt ourselves if we expect those around us to be able to respond to disruptions.

In this keynote, Tiffani Bova, Global Growth Evangelist at Salesforce and WSJ bestselling author of Growth IQ, inspires attendees to take planned action with a greater understanding of the interdependencies in the decisions made around growth. During the session, she will share the Growth IQ framework including several of the “10 Growth Paths” covered in her book.

You will learn:

  • The internal obstacles to profitable growth.
  • How to think about growth paths rather than strategies.
  • How to create the context that leads to growth.
  • How to sequence and time growth actions.
  • Approaches to gauge organizational health.

Slides

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Tiffani Bova

Global Growth & Innovation Evangelist, Salesforce

Tiffani is the global growth evangelist at Salesforce and the author of the Wall Street Journal bestselling book GROWTH IQ: Get Smarter About the Choices that Will Make or Break Your Business. Bova has been named to the latest Thinkers50’s list of the world’s top management thinkers and is a welcomed guest on Bloomberg, BNN, Cheddar, MSNBC, and Yahoo Finance, among others. She also contributes her thinking to publications including Harvard Business Review, Forbes, Entrepreneur, Diginomica, Quora, Thrive, Rotman School of Management and Duke Dialogue Review.

She is a change maker who’s thought-provoking and forward-thinking insights have made her a frequent guest on a variety of industry-leading podcasts and live broadcasts.

As host of What’s Next! with Tiffani Bova, an iTunes’ all-time business and management bestseller and a top sales podcast according to Top Sales Magazine, Bova has interviewed a growing number of exceptional humans including Arianna Huffington, Chester Elton, Dan Pink, Ginger Hardage, Bonin Bough, Mark Victor Hansen, Seth Godin and Tom Peters.

Bova is a top Twitter influencer in Business Growth, Customer Experience, Digital Transformation, the Future of Work, and Sales. She was named one of Inc. Magazine’s 37 Sales Experts You Need to Follow on Twitter, a LinkedIn Top Sales Expert to follow in 2018, 2019 and 2020, a Top 100 Women in Tech, a Brand Quarterly Magazine Top 50 Marketing


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