Nopadon Wongpakdee: Applying JTBD to Marketing

Most people think of Jobs-to-be-Done (JTBD) in terms of product management, but it’s also an incredibly powerful marketing tool.

Nopadon will share, with case studies, how you can uncover hidden customer insights that will mean you can craft stronger ad copy, landing pages, find new channels, and even help pricing and retention. Learn the best questions to peer deep into your users’ psychology to uncover unconscious motivations that improve each stage of the marketing funnel.

You will learn: how to apply JTBD insights at each stage of the marketing funnel, including how to:

  • Find specific customer language that resonates and converts
  • Identify and address the key anxieties and objections of your potential customers
  • Draft and optimise landing pages, ads and app store listings
  • Find entirely new channels and long-tail search terms your competitors missed

Nopadon Wongpakdee

Partner, Startup Core Strengths

A long-time practitioner of JTBD, Nopadon spent time learning from (and teaching with) Bob Moesta, pioneer of the Jobs-to-be-Done framework. He has refined this approach in his work at Startup Core Strengths, helping over 100 startups apply the Jobs methodology specifically to accelerate growth. Previously, he was an Entrepreneur In Residence with Citi Ventures, and coached in 500 Startups’ accelerator. He’s been working on SEO and inbound  since the late 90s, and has worked with over 100 companies.

When he’s not inspiring teams Nop enjoys Thai boxing and buzzing around London on his  one-of-a-kind custom-built Triumph T100 TR9C Roadster.

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