Katherine Thompson & Bob Moesta: JTBD Hiring and Careers

If you want to hire and retain better talent, you better know what people want from you.

Katherine and Bob interviewed hundreds of people who switched jobs to consider what caused them to move. There are common patterns and struggling moments that stand in the way of progress in people’s careers.

In this Jobs for jobs talk, Katherine and Bob will share their research into the often unexpected motivations people have when they switch jobs and why your hiring process can be improved so that you are able to attract and retain the talent that you need.

Whether you’re considering a change of company or career, or striving to hire the best people in your company, prepare for your perspective to change.

Katherine Thompson
Partner, ReWired Group

Katherine brings structure to abstract. An expert at the blocking and tackling of project management, she knows how to make things happen while helping teams navigate the landscape in front of them.

Extremely curious, Katherine is always connecting dots to provide clarity. Figuring out how things work from the information in front of her, she uses the methods and tools to help organizations, frustrated with their inability to “guess” what their customers want, to make progress. She is a graduate of Georgetown University and the University of Michigan.

Bob Moesta

Bob Moesta
Founder, ReWired Group

Bob is a founder, maker, innovator, speaker, and now a professor. Pioneer of Jobs-to-be-Done theory, an expert on creating, developing, and launching new products and services.

His work with tech companies such as Intercom, Basecamp and many more has helped adapt the Jobs-to-be-Done theory to technology products. One of the principal architects of the Jobs-to-be-Done theory in the mid-90s along with Harvard Business School Professor Clayton Christensen, Bob has continued to develop and apply the innovation framework to everyday business challenges.

Watch Bob’s previous BoS Talks

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