Growth is often measured in terms of market share, customers or revenue, with the onus on marketing and sales to grow the business. Expensify however, has become the fastest-growing ERP software in the world not by growing the sales or marketing teams, but by developing a uniquely user-driven product. In this talk from BoS USA 2017, Expensify Founder/CEO David Barrett shares his insights on building product-led growth, and what it means to create a product so engaging that it can spur and maintain its own growth organically.
Slides
David Barrett
David Barrett is the founder of Expensify and all around alpha geek.
David started programming when he was 6 and it has been his primary activity ever since, with a brief hiatus for world travel, technical writing, project management, and now running Expensify. Previous to Expensify, he was the lead engineer of Red Swoosh (acquired by Akamai, from which he was dramatically fired). David is married to an opera singer, and has without question the cutest beagle known to man.
💻 Online Workshop
This workshop is the starting point. In two sessions across one week, you’ll see how a company OS gets built in practice, then build a first version for yours. Not a framework to think about later. A concrete start.
💻 Online Workshop
This workshop is for founders who are already in motion, already using the tools, already tinkering, and have hit the ceiling that only a documented OS can break through. Over four weeks, you’ll build one.
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