Growth is often measured in terms of market share, customers or revenue, with the onus on marketing and sales to grow the business. Expensify however, has become the fastest-growing ERP software in the world not by growing the sales or marketing teams, but by developing a uniquely user-driven product. In this talk from BoS USA 2017, Expensify Founder/CEO David Barrett shares his insights on building product-led growth, and what it means to create a product so engaging that it can spur and maintain its own growth organically.
Slides
![David Barrett Expensify](https://businessofsoftware.org/wp-content/uploads/sites/11/2017/06/David-Barrett-Expensify-s.jpg)
David Barrett
David Barrett is the founder of Expensify and all around alpha geek.
David started programming when he was 6 and it has been his primary activity ever since, with a brief hiatus for world travel, technical writing, project management, and now running Expensify. Previous to Expensify, he was the lead engineer of Red Swoosh (acquired by Akamai, from which he was dramatically fired). David is married to an opera singer, and has without question the cutest beagle known to man.
Next Events
![BoSUSA24 Price Rise 26 July](https://businessofsoftware.org/wp-content/uploads/sites/11/2024/07/BoSUSA24-Price-Rise-26-July.png)
BoS USA 2024 πΊπΈ
ποΈ 23-25 Sept 2024
π Raleigh, NC
Learn how great software companies are built to help you build long-term, profitable, sustainable businesses.
βΌοΈ Price rises July 26th. Register now.
The Road to Exit π
ποΈ Next Cohort Starts September 2024
π Online Mastermind Group
A BoS Mastermind Group
facilitated by Mr Joe Leech
βΌοΈ 2 Slots Left.
BoS Europe 2025 π¬π§
ποΈ 31 March – 01 April 2025
π Cambridge, UK
Spend time with other smart people in a supportive community of SaaS & software entrepreneurs who want to build great products and companies.
Want more of these insightful talks?
At BoS we run events and publish highly-valued content for anyone building, running, or scaling a SaaS or software business.
Sign up for a weekly dose of latest actionable and useful content.
Unsubscribe any time. We will never sell your email address. It is yours.