Building a company is hard. Don’t do it alone.
Business of Software – where founders share ideas about building sustainable and profitable software companies.
17 Years of Conferences. 400+ Talks. One Global Community.
BoS isn’t just a conference: It’s a global community of software founders and leaders who believe in building businesses that last.
“BoS isn’t another tech event. It’s the only place I’ve found honest conversations about building software businesses.”
Dharmesh Shah
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Select from 400+ BoS talks on pricing, strategy, product-market fit, and leadership.
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We exist to help you build better products and stronger companies, with honest lessons trusted by global leaders.
“I’m not sure I could have done this without what I learned at BoS.”
“Every BoS event brings new ideas that directly shape my business.”
“BoS is the only place I feel, professionally, among my peers.”
Pick a Guide. Steal a Template. Use a Framework.
Letting Go Without Losing Control
Learn how to step back as a founder and scale your impact.
Download Guide
Jobs To Be Done (JTBD)
A practical framework for uncovering what your customers actually need.
Download Guide
How Do You Price Software?
Pricing strategies that work and common mistakes to avoid.
Download GuideWatch the latest BoS Talks
25 Years of Heretical Thinking
There’s a right way and a wrong way to build a software company. Is there though?
Product Management or BS Management?
What’s louder: opinions or evidence? What defines success: meeting deadlines or reaching goals?
JTBD & Hiring
Bob Moesta, creator of the JTBD framework, demonstrates a different approach to hiring great people.
Finding Features Customers Will Pay More For
Which roadmapped features will your customers pay more for — or upgrade tiers to get?
Fresh Reads From Our Blog
Don’t wait for the next crisis to seek clarity.
Join founders who come to BoS to think deeply, reset their focus, and return with renewed purpose. A place to reinvent, relearn, and rediscover why they started in the first place.