Business of Software
Europe 2026
A two-day single track conference for software founders, CXOs, and emerging leaders. Since 2007, BoS has helped leaders build profitable, enduring software companies.
“BoS isn’t another tech event. It’s the only place I’ve found honest conversations about building software businesses.”
Dharmesh Shah
How We Can Help You
Watch the Talks
Select from 400+ BoS talks on pricing, strategy, product-market fit, and leadership.
Explore Talks →Get FREE Resources
Guides, templates & frameworks. We drop fresh, battle-tested resources regularly.
Grab a FREE Guide →Stay In Touch
Get the latest talks, news, and access to community only content, events and AMAs.
Join the List →Attend a Conference
Nothing beats spending time with other smart folk. Be in the room where it happens.
See Upcoming Events →Independent. Curated. Human.
We exist to help you build better products and stronger companies, with honest lessons trusted by global leaders.
"I'm not sure I could have done this without what I learned at BoS."
"Every BoS event brings new ideas that directly shape my business."
"BoS is the only place I feel, professionally, among my peers."
Guides built from
400+ founder talks
Real frameworks and playbooks from people who've actually built SaaS companies — not consultants guessing from the sidelines.
FREE
Hiring Great People
A founder-tested system to build a high-performance team you can apply immediately.
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FREE
Letting Go Without Losing Control
Evolve from hands-on builder to scalable CEO without losing culture or vision.
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FREE
JTBD Interview Guide
Master JTBD interviews to uncover what customers are really trying to achieve.
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FREE
Jobs to be Done (JTBD)
Align your product with what customers actually want. Includes templates and tools.
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FREE
Software Pricing Guide
Strategies, case studies, and expert advice to price your software with confidence.
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FREE
JTBD in Marketing
Shift from product-first to progress-first marketing that resonates and converts.
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FREE
JTBD in Sales
Stop pitching features. Help customers make real progress using JTBD in sales.
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FREE
What CEOs Wish They Knew
Peldi's 10-year journey at Balsamiq and the hard-won lessons of becoming a CEO.
Get the Guide →Watch the latest BoS Talks
25 Years of Heretical Thinking
There's a right way and a wrong way to build a software company. Is there though?
Product Management or BS Management?
What's louder: opinions or evidence? What defines success: meeting deadlines or reaching goals?
JTBD & Hiring
Bob Moesta, creator of the JTBD framework, demonstrates a different approach to hiring great people.
Finding Features Customers Will Pay More For
Which roadmapped features will your customers pay more for — or upgrade tiers to get?
Fresh Reads From Our Blog
Don’t wait for the next crisis to seek clarity.
Join founders who come to BoS to think deeply, reset their focus, and return with renewed purpose. A place to reinvent, relearn, and rediscover why they started in the first place.