Business of Software
Europe 2026
A two-day single track conference for software founders, CXOs, and emerging leaders. Since 2007, BoS has helped leaders build profitable, enduring software companies.
“BoS isn’t another tech event. It’s the only place I’ve found honest conversations about building software businesses.”
Dharmesh Shah
How We Can Help You
Watch the Talks
Select from 400+ BoS talks on pricing, strategy, product-market fit, and leadership.
Explore Talks →Get FREE Resources
Guides, templates & frameworks. We drop fresh, battle-tested resources regularly.
Grab a FREE Guide →Stay In Touch
Get the latest talks, news, and access to community only content, events and AMAs.
Join the List →Attend a Conference
Nothing beats spending time with other smart folk. Be in the room where it happens.
See Upcoming Events →Independent. Curated. Human.
We exist to help you build better products and stronger companies, with honest lessons trusted by global leaders.
"I'm not sure I could have done this without what I learned at BoS."
"Every BoS event brings new ideas that directly shape my business."
"BoS is the only place I feel, professionally, among my peers."
Guides built from
400+ founder talks
Real frameworks and playbooks from people who've actually built SaaS companies — not consultants guessing from the sidelines.
NEW
Hiring Great People
A founder-tested system to build a high-performance team you can apply immediately.
Get the Guide →
FREE
JTBD Interview Guide
Master JTBD interviews to uncover what customers are really trying to achieve.
Get the Guide →
FREE
Letting Go Without Losing Control
Evolve from hands-on builder to scalable CEO without losing culture or vision.
Get the Guide →
Fresh Reads From Our Blog
Don’t wait for the next crisis to seek clarity.
Join founders who come to BoS to think deeply, reset their focus, and return with renewed purpose. A place to reinvent, relearn, and rediscover why they started in the first place.