Choosing the wrong metrics can lead to the wrong strategy, or worse, no strategy at all. (For example, learn why revenue is a dangerous target.) In this talk from BoS USA Online, Matt shares some of the lessons he’s learned in growing companies, large and small, that will help you choose the right metrics to target in your organization.
Matt spent most of his career building and running marketing teams in Silicon Valley, including PayPal (and some less famous startups), then went on to found Startup Core Strengths, a structured coaching program to help startups learn the foundational mindset and habits to drive sustainable growth.
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