Joel Gascoigne, co-founder of Buffer, shares some of his thoughts on the on the advantages and disadvantages of building a business while sticking to the core principles that he and his partner Leo set out when they founded the business.
Can such a highly distributed, radically transparent approach to building a business pay off in the long term? See the video below to find out.
Joel Gascoigne
Joel is the founder and CEO at Buffer. He is focused on the lean startup approach, user happiness, transparency & company culture.
Joel was born and raised in Sheffield, England and spent three and a half years living in Utsunomiya, Japan from the age of four until seven. He founded Buffer in 2010 where today, they are a team of 90 and have been profitable for the past three years. He is an idealist at heart and now lives in Boulder, Colorado with his wife Jess. They love to ski, surf, mountain bike and hike. Always interesting, entertaining and thought provoking, he spoke at BoS 2012 on the topic of transparency and growing a business without compromising your principles.
Next Events
BoS USA 2025 🇺🇸
🗓️ 6-8 October 2025
📍 Raleigh, NC
❗️Early bird tickets available
Learn how great software companies are built at an extraordinary conference run since 2007 to help you build long term, profitable, sustainable businesses.
The Road to Exit: A BoS Mastermind Group 🌐
🗓️ April 2025
📍Online
Exit from a position of power and join this mastermind group facilitated by Mr. Joe Leech. Join us for honest, frank conversations with founders on the same path as you and partake in Q&As with exited founders who share the real experience.
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