Joel Gascoigne, co-founder of Buffer, shares some of his thoughts on the on the advantages and disadvantages of building a business while sticking to the core principles that he and his partner Leo set out when they founded the business.
Can such a highly distributed, radically transparent approach to building a business pay off in the long term? See the video below to find out.
Joel Gascoigne
Joel is the founder and CEO at Buffer. He is focused on the lean startup approach, user happiness, transparency & company culture.
Joel was born and raised in Sheffield, England and spent three and a half years living in Utsunomiya, Japan from the age of four until seven. He founded Buffer in 2010 where today, they are a team of 90 and have been profitable for the past three years. He is an idealist at heart and now lives in Boulder, Colorado with his wife Jess. They love to ski, surf, mountain bike and hike. Always interesting, entertaining and thought provoking, he spoke at BoS 2012 on the topic of transparency and growing a business without compromising your principles.
Next Events
23-25 September 2024 🇺🇸
Raleigh NC
BoS USA returns to Raleigh NC
31 March – 1 April 2025 🇬🇧
Cambridge UK
BoS Europe returns to Cambridge UK
June 2024 🧑🏼💻
The Road to Exit: A BoS Mastermind Group
Facilitated by Mr Joe Leech
Want more of these insightful talks?
At BoS we run events and publish highly-valued content for anyone building, running, or scaling a SaaS or software business.
Sign up for a weekly dose of latest actionable and useful content.
Unsubscribe any time. We will never sell your email address. It is yours.