Patrick Campbell: Pricing, Retention, and Growth Strategies That Work

Ten years ago, Patrick founded ProfitWell, a company powering financial metrics for 20% of the subscription market, from small startups to the Fortune 50.

In this talk, Patrick shares ten years of insight on how SaaS and software pricing has changed and will delve into some of the most and least successful pricing strategies you can employ. Expect a high-density dive into the good and bad of pricing, retention and growth that will help you to grow revenue and profitability in your business.

Slides

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Patrick Campbell

Founder & CEO, ProfitWell

Patrick founded ProfitWell in 2012 to help subscription companies with monetization and retention strategies. ProfitWell provides free turnkey subscription financial metrics for over 20,000 companies. Prior to ProfitWell Patrick led Strategic Initiatives for Boston-based Gemvara and was an Economist at Google and the US Intelligence community.

ProfitWell was bootstrapped until purchased by Paddle in May 2022 in a $200 million deal and now serves as CMO of the combined business.


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