A key metric for current SaaS companies is Weekly Active Users. It’s also a dangerous one because the graph we use to represent it, even when it looks up and to the right, can be hiding a growth ticking bomb.
This bomb is the byproduct of how we think and how we try to improve Activation, that stage that goes from Signup to happy loyal user.
In this talk, you will learn a new way to think about Activation:
- What are the users trying to achieve during this period?
- What is blocking them in their journey to happy users?
- How can you solve the blockers without creating bigger problems down the funnel?
- How to measure all of that so you have an accurate depiction of your current activation.
Diego de Jódar
Founder, Please don’t Push
Diego’s experience after founding 6 startups was that something was not quite right with the conventional way of making startups growth, so he spent the last 8 years developing new approaches to growth that were successfully implemented in the more than 100 companies he mentored around the world in collaboration with global accelerators like 500 Startups and TechStars.
Next Events
BoS USA 2025 🇺🇸
🗓️ 6-8 October 2025
📍 Raleigh, NC
❗️Early bird tickets available
Learn how great software companies are built at an extraordinary conference run since 2007 to help you build long term, profitable, sustainable businesses.
The Road to Exit: A BoS Mastermind Group 🌐
🗓️ April 2025
📍Online
Exit from a position of power and join this mastermind group facilitated by Mr. Joe Leech. Join us for honest, frank conversations with founders on the same path as you and partake in Q&As with exited founders who share the real experience.