Diego de Jódar: Why User Activation is the Key to Sustainable Growth

A key metric for current SaaS companies is Weekly Active Users. It’s also a dangerous one because the graph we use to represent it, even when it looks up and to the right, can be hiding a growth ticking bomb.

This bomb is the byproduct of how we think and how we try to improve Activation, that stage that goes from Signup to happy loyal user.

In this talk, you will learn a new way to think about Activation:

What are the users trying to achieve during this period?
What is blocking them in their journey to happy users?
How can you solve the blockers without creating bigger problems down the funnel?
How to measure all of that so you have an accurate depiction of your current activation.

Find out more about BoS Europe 2025

Diego de Jódar

Founder, Please don’t Push

Diego’s experience after founding 6 startups was that something was not quite right with the conventional way of making startups growth, so he spent the last 8 years developing new approaches to growth that were successfully implemented in the more than 100 companies he mentored around the world in collaboration with global accelerators like 500 Startups and TechStars.