Eric Sink: Product Management

At 7:30, six of us were faced with a problem: where to eat? By 7:45 we still had no answer. It was a well-defined, tractable problem with clear goals (eat) and fixed parameters (somewhere close). We were six bright, motivated and increasingly hungry people. But that’s the problem with self-directed teams. In theory, they should self-organise, efficiently allocate resources and reach consensus, driving together to a common goal. In practice, they just stand around looking lost.

Leaderful teams are as bad as leaderless ones. If we’d had different, strong opinions about where to eat, with nobody prepared to back down, we’d never have eaten, but we’d be angry about it too. An autocrat would just have bludgeoned everybody into following him to a place only he wanted to go to. Inspirational leaders are even worse – Ernest Shackleton would have inspired us on a doomed, ill-prepared and badly timed death march to Manchester, and then have claimed credit for getting us back alive, but still hungry.

What makes a good team? Or a bad team? What have the best and worst teams you’ve worked on looked like? Post your comments to this post.

I think it’s a complex problem, but not everybody agrees. Watch the video of Eric Sink’s BoS 2008 presentation, where he summarises all you need to know about people management on one slide, and compares product management to bringing up a child.


Eric Sink
Eric Sink

Eric Sink

Eric Sink is the author of Eric Sink on the Business of Software and Version Control by example. He is the founder of SourceGear, a source control system vendor. He also founded the AbiWord project, and lead the team that built the SpyGlass browser, now known as “Internet Explorer”. He’s the first to have coined the term “Micro-ISV”. This is his talk about selling Teamprise to Microsoft in 2010.

More from Eric.


Online workshops

AI in Your Business: Where to Start Weekly · Tue & Thu · Cohort of 12
📅 Every Tue & Thu 👥 Cohort of 12

Participants run the Bootstrap skill between sessions and arrive at Session 2 with a correction list. They leave with a bootstrapped OS, a revised CLAUDE.md, and a first focus area identified.

Register now
Building Your AI Company Operating System 3 & 10 Jun · Cohort of 12
📅 3 & 10 Jun 2026 👥 Cohort of 12 🗓️ 4 weeks

For founders already in motion, already using the tools, already tinkering. You’ve hit the ceiling that only a documented OS can break through. Over four weeks, co-facilitated by Tim Barker and Mark Littlewood, you’ll build one: CLAUDE.md, 5–8 strategy documents, one agent spec, and a Phase 1 mission.

Register now
1-on-1 AI in Your Business: Where to Start Flexible scheduling
📅 Flexible scheduling 👤 One-on-one

Same two sessions, same material, one company: yours. You bring the context, we work through it directly. No cohort, no scheduling around others.

Register now

Conference

BoS Conference attendees
In-person BoS Conference 2026
Date TBA
📅 Date TBA 📍 In-person

Two days with software founders and leaders who have actually built profitable businesses. No panels, no keynotes designed to impress. Talks that earned their place because the idea was worth the room’s time.

Get notified

Want more of these insightful talks?

At BoS we run events and publish highly-valued content for anyone building, running, or scaling a SaaS or software business.

Sign up for a weekly dose of latest actionable and useful content.

Unsubscribe any time. We will never sell your email address. It is yours.