Bruce McCarthy: Managing Stakeholders

You’ve got the best plan in the world. You’ve done your homework, you’ve got the strategy. It all makes sense. You just need to execute. Do it right, you’re going to catapult ahead. What could possibly go wrong? You’re organization must be aligned behind you.

Bruce will share the key techniques to make your plan work by walking you through his framework for stakeholder management. From identifying real stakeholders – it’s not the org chart – to getting inside the heads of those people to find out what they need. Expect actionable ideas, practical tips, and a way of getting people to think differently. You will learn how stakeholders typically match personas that recur in organizations, what to watch out for and ways to manage them.*

Understanding how to manage stakeholders is the difference between success and failure in your project or product. It can also mean the difference between being an individual contributor and a leader. Leaders get promoted.

*If your stakeholders do not fit the personas, Bruce will be happy to discuss over lunch or a beer at the conference.

Bruce McCarthy

Founder, Product Culture

Bruce founded Product Culture to help communicate the key principles underlying consistently successful product-focused organizations. He helps companies like Vistaprint, Localytics, Huawei, Nuance, and Zipcar achieve their product visions through workshops, mentoring, and team coaching.

Bruce is a serial entrepreneur, prolific writer, organizer, and participant in product management, agile, UX, and innovation events around the world. He literally wrote the book on roadmapping – Product Roadmapping Relaunched: How to Set Direction While Embracing Uncertainty.

He’s spoken at BoS many times, always bringing new perspectives and fresh, practical insights into the art of product management. You can find his previous talks here.

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