Ninnu Campbell: How to Make People Fail

Ninnu shares her experiences and insights on the things people and companies do that get big stuff done or lead to the destruction of the company. She’s worked for startups and global companies, in highly regulated industries, as well as ones where there are few rules. She has a strong understanding of how to get the best from teams and how companies often fail their people. She shares the good and the bad and some frameworks to get the best from your teams and encourage them to fail.

Humans fear failure but some failure is essential to progress. How can you encourage the right kind of failure in your organisation?


Ninnu Campbell

Ninnu Campbell


Ninnu studied marketing and management at Aalto University before embarking on a career in tech, initially in marketing but was quickly drawn into product management and leadership.

She’s worked in a digital agency, Digital Chocolate, (the games studio founded by Trip Hawkins), in digital payments, medical devices and most recently at Astra Zeneca where she was a key driver of their digital transformation drive. While there she won the CEO’s Award for Exceptional Delivery in recognition of her work on digitising live clinical trial programs.

You can check more of Ninnu’s talks here.

Next Events

BoSUSA24 Price Rise 26 July

BoS USA 2024 🇺🇸

23-25 Sept 2024 at Raleigh, NC

Learn how great software companies are built to help you build long-term, profitable, sustainable businesses.

The Road to Exit 🌐

Next Cohort Starts September 2024
A BoS Mastermind Group
facilitated by Mr Joe Leech

Want more of these insightful talks?

At BoS we run events and publish highly-valued content for anyone building, running, or scaling a SaaS or software business.

Sign up for a weekly dose of latest actionable and useful content.

Unsubscribe any time. We will never sell your email address. It is yours.