Understanding what drives your customers to take action is a cheat code to success. If you know which of the seven deadly sins your product addresses, you can use that knowledge to differentiate your offering.
Sara will show how companies with a deep understanding of their customers’ primary emotions – Sloth (Uber eats); Lust (Tinder); Greed (Amazon); Gluttony (Brewdog, McDonalds); Envy (Instagram); Wrath (X); Pride (LinkedIn) – achieve powerful market positions.
She will explain how, starting with understanding your customer’s ‘why?’, you can position your offering effectively so the people that matter understand why your solution fits their needs. She’ll show you how as well as flagging the common positioning mistakes and why the key to positioning is execution.
Sara Gordon
General Manager, Zoe Health
Sara has worked with and scaled multiple growth-stage companies including Bloom & Wild and Flo Health both in the US and UK. Initially consulting with Zoe Health as VP Brand and Marketing where she launched Zoe Health and their Covid Symptom Study app globally during lockdown, reaching 4 million app users in two months.
Sara has spent time advising exceptional startups including Cronofy and Incident.io although since she became General Manager of Zoe Health in 2024 she’s been fully focused on building a great healthy food company.
Next Events
BoS USA 2025 🇺🇸
🗓️ 6-8 October 2025
📍 Raleigh, NC
❗️Early bird tickets available
Learn how great software companies are built at an extraordinary conference run since 2007 to help you build long term, profitable, sustainable businesses.
The Road to Exit: A BoS Mastermind Group 🌐
🗓️ April 2025
📍Online
Exit from a position of power and join this mastermind group facilitated by Mr. Joe Leech. Join us for honest, frank conversations with founders on the same path as you and partake in Q&As with exited founders who share the real experience.