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AI, Worthless SaaS Playbooks and Redundant Org Charts

Tim Barker

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Product Management or BS Management?

David Pereira

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JTBD & Hiring

Bob Moesta

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Finding Features Customers Will Pay More For

Robin Landy

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• Ryan Singer: Framing and Hard Conversations
• Melissa Appel: The Founders’ Guide to What Product Teams Need
• Greg Baugues: AI You’ve Been Doing It All Wrong
• Robin Landy: Finding Features Customers Will Pay (More) For
• Elizabeth Lawley: Lessons Learnt from my AI Girlfriend
• Bob Moesta: JTBD & Hiring
• Sara Gordon: The Seven Deadly Sins & Positioning
• David Pereira: Product Management of BS Management
• Mark Stephens: 25 Years of Heretical Thinking
• Diego de Jódar: Why User Activation is the Key to Sustainable Growth
• Bridget Harris: Reflections on Building & Selling My Company
  
  Lightning Talks:
• Steve McLeod: How Bootstrapped Teams really Choose What Feature to Build Next
• Gareth Marlow: No One Knows What They’re Doing. Especially You. Lead Anyway.

BoS USA 2024

• Zack Urlocker: Existential Moments in Company Building
• Matt Lerner: Goals, Metrics and Incentives
• Joanna Wiebe: How Every Customer Interaction Can be Improved With a Framework
• Bob Moesta, Allison Wood: Inside the Mind of an Entrepreneur
• Bruce McCarthy & Melissa Appel: Live Stakeholder Troubleshooting
• Georgiana Laudi: Data-Rich, Insight-Poor – The Real Reason Your Growth Is Stalled
• Jim Benton: Building Iconic Teams: Achieving the Impossible Together
• Austin Bouley: 3 Huge Levers That Got My SaaS To $500K ARR In 5 Months
• Tania Katan: Human Ingenuity Beats Artificial Intelligence as the Core Driver of Great Companies
• Guy Nirpaz: What Does AI Do to Business Models?
• Shawn Anderson: From Bootstrapped to a Billion – Five BoS Talks That Changed My World
• Stephen Steers: Four Questions to Ask Before You Tell a Story That Sells
• Angil Tate: Leveraging Failure to Shape Winning Teams
• Jeff Szczepanski: Why Isn’t Technology Making Us More Productive?

BoS Europe 2024

• Joe Leech: Seven Traits of the Modern CEO
• Bob Moesta: Live Jobs to be Done Case Studies and Problem Shooting
• Imogen Wethered: How to Start & Sell a Software Business in a Decade
• Dr. Eleanor Gunn: The Top Five Regrets of the Dying & What You Can Do Now
• Bill Thompson: A Talk From Another Century
• Oyinda Bamgbose: How Tech Can Still Save the World
• Ninnu Campbell: How to Make People Fail
• Duane Jackson: How I Came to Appreciate Big Companies
• Claire Suellentrop: How to Operationalise JTBD
• Bruce McCarthy: Aligning Your Executive Team

BoS USA 2023

• Mayor Mary-Ann Baldwin: Welcome to Raleigh
• April Dunford: How Your Differentiated Value Should Drive your Sales Pitch
• Jamie Woolf & Dr Chris Bell: Using Stories to Inspire and Drive Change
• Randeep Sidhu: Life and Death Decisions
• Jason Cohen: Building your Permanent Defensible Strategy
• Claire Lew: Doing More With Less
• Bob Moesta: Jobs-to-be-Done in the Enterprise
• Greg Baugues: Someone Using AI Will Take Your Job
• Chris Mele: Investors, Pricing Science, and Optionality
• SigmaCorns: The New Generation of Robots
• Lauren Kelley: Meaning in Metrics
• Suresh Menon: Dancing with Elephants
• Autobooks Case Study: What Happens if Product, Sales & Marketing Work Together?
  • Chris Spiek & Justin Dickow: Autobooks JTBD Product & Engineering
  • Kyle Bazzy & Derik Sutton: Can Sales and Marketing Speak the Same Language?
  • Bill Spruill: The Autobooks Case Study Q&A

BoS Europe 2023

• Bill Spruill: Mistakes That Didn’t Kill My Company
• Sally Foote: Make Your Own Magic Goggles
• Matt Lerner: How to Focus Teams on the Most Impactful Work
• Ryan Singer: Debugging the Product Development Process
• Bob Moesta: Understanding Your Customer Jobs-to-be-Done
• Dr Alison Vincent: Building an Effective Board
• Valentina Thorner: Distraction Management
• Nopadon Wongpakdee: Does Your Website Help Your Customers?
• Kevin Boyle: Engineering your Way to $30m ARR
• Lucy Heskins: Building an Effective Go-to-Market Strategy
• Rich Mironov: Resolving Fundamentally Different Product Viewpoints

BoS Online 2023

• Alex Osterwalder : Coaching and Leadership in Remote Companies
• Mark Gibson : Better B2B Sales
• Lucy Heskins : Your Product as a Marketing Engine
• Tim Wilkinson : Making First Hire Product Managers Work
• Jim Morris: Designing and Running Customer Interviews that Work

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BoS USA 2022

• Mikey Trafton: Finding your Super Powers
• Asia Orangio: How to Design a Growth Plan that Works
• Tiffani Bova: Growth is a Thinking Game
• Nick Francis: Designing a Company for Profit and Purpose
• Dharmesh Shah: Mistakes Made & Lessons Learned Building HubSpot
• Hana Abaza: Breaking into Enterprise Customers
• April Dunford: How to Craft a Product Story that Sells
• Bill Spruill: Leadership Lessons from Growth & Exit
• Elizabeth O’Neill: Founder Energy & Team Energy
• Bruce McCarthy: Managing Stakeholders
• Chris Savage: Company Life After Investors
• Patrick Campbell: Pricing, Retentions, & Growth Strategies
• Amir Salihefendić: Asynchronous Communication Means Better Work
• Katherine Thompson & Bob Moesta: JTBD Hiring & Careers

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BoS Europe 2022

• Roan Lavery: How to Keep You and Your Company Motivated
• Brennan Dunn: Scaling Relevance: To Infinity and Beyond
• Rosemary Francis: Success is What You Make, Not What You Raise
• Nopadon Wongpakdee: Applying JTBD to Marketing
• Joe Leech: Managing Your Internal and External Board
• Saielle DaSilva: How to Hack the Culture Stack
• Bruce McCarthy: Is My Product Team Any Good?
• Tessa Clarke: On a Mission to Change the World
• Nic Lawrence: Hard Won Lessons on an 18 Year Rollercoaster Ride
• Anna Granta: Supporting Neurodiversity in Your Team

BoS Online 2022 series

• Stephanie Hare: Technology is Not Neutral
• Elizabeth O’Neill: Facing up to Team and Founder Burnout
• Claire Suellentrop: Using JTBD in your Copy
• Ruth Everard: How My World Improved When Everyone was at Home

• Bob Moesta: Applications of JTBD Across Your Business
• Tony Ulwick: The ‘JTBD Needs’ Framework
• Alan Klement: JTBD and Growth
• Claire Suellentrop: JTBD SparkToro Case Study
• Bob Moesta and Paulina Masson: JTBD the Four Forces and Selling Your Company
• Adrienne Barnes: Making JTBD Interviews Work
• Matt Lerner: JTBD Live Website Teardown

• Bryony Thomas: Bridging the Gap Between Business Strategy and Marketing Operations
• Brennan Dunn: Email is Your Best Marketing Tool. It Could be Done Much Better
• Rand Fishkin: Marketing Case Study

• Janna Bastow: From Vanity Metrics to Effective Product Culture
• Rich Mironov: Resolving Incompatible World Views in Product and Sales
• Bruce McCarthy: Is My Product Team Any Better?

• Gareth Marlow: Approaching Difficult Conversations
• Matt Lerner: Identifying Your Metrics that Matter
• Rita McGrath: Discovery Driven Planning

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BoS Online Fall 2021

• Bob Moesta & April Dunford: Strategy & Making Progress
• Patrick McKenzie & Bridget Harris: Lessons in Scaling a Non-Profit Data Brokerage Startup at Breakneck Speed
• Teresa Torres: Continuous Discovery Habits
• Bob Moesta: Developing the Five Skills of an Entrepreneur and Innovator
• Matt Wensing: Evolving as an Entrepreneur
• Radhika Dutt: The Radical Approach to becoming a Visionary
• Patrick Campbell: Evolving Company Culture
• Azeem Azhar: The Exponential Gap
• Asia Orangio: Seven Horrors of Go to Market
• B. Pagels-Minor: How to be an Ally to Gender Diverse Communities
• Eric Ries: From Lean Startup to Long Term Stock Exchange

BoS Online Spring 2021

• Jason VandeBoom: Inflection Points on a Journey from Side Hustle to 1,000 people
• Wade Foster & Amir Salihefendic: Reflections on Growing a Remote Company in a Pandemic
• Sahil Lavingia: The Pros and Cons of Setting your Own Goals as an Entrepreneur
• Simon Wardley: Mapping the Future of your Business
• Yodit Stanton: The Future of Work and the Workplace
• Scott Berkun: Is Your Product as Easy to Use as You Think?

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BoS USA Online 2020

• Alex Osterwalder & Tendayi Viki : Designing Breakthrough Business Models with a Real Business
• Tiffany Da Silva: Six Lessons from a Marketing Fraud
• Jason Fried: Launching a New Breakout Product
• Rich Mironov: Hiring a Head of Product
• Radhika Dutt: Iterating Less and Achieving More
• Matt Lerner: Metrics That Matter
• April Dunford: Stop Selling your Product, Start Selling Point of View
• Nandini Jammi: Delete That Account! How to Stop Bad Actors using your Product
• Bob Moesta: Demand-side Sales 101

BoS Europe Online 2020

• Paul Kenny: Building Resilience
• Saielle DaSilva: How to Thrive in Uncertain Situations
• Natalie Nagele & Peldi Guilizzoni: Remote Working
• Stephen Allott: Scenario Planning
• Rita McGrath: Creating Early Warning Scenarios & Thinking about the Future
• Kieran O’Neill: Reflections on Leadership, Culture, & Growth
• Sally Foote: The Stories your Customers will Tell You (and How to Actually Listen to Them)
• Bruce McCarthy: Impossible Outcomes (and How to Achieve Them)
• April Dunford: Positioning Jujitsu
• Jared Spool & Saielle DaSilva: Everyone is a Designer

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BoS USA 2019

• Alex Osterwalder: Building Invincible Companies
• April Dunford: Positioning For Growth – How To Make Complex Products Obviously Awesome
• Thompson Aderinkomi: Busting Some Myths About Building A Company
• Whitney O’Banner: Bottoms Up With OKRs
• Dharmesh Shah: Facing Fears – Growing Bigger By Growing Bolder
• Teresa Torres: Shifting From Managing By Outputs To Managing By Outcomes
• Patrick Campbell: Cancer, Competitors, And The Cacophony Of Being A CEO
• Matt Wensing: Can You Predict Your Company’s Success?
• Gareth Marlow: Cultivating Trust
• Sunish Gupta: Accessibility – Busting The Myths
• Brian & Eric Dosal: How & When To Finish BIG
• Andy Ellis: Humans Are Terrible/Awesome At Risk Management
• Cesar Kuriyama: Building An Accidental Business
• Rahul Vohra: The Email Game – The Key To Happy Customers
• Rita McGrath: Seeing Around Corners – How To Spot Inflection Points Before They Happen

BoS Europe 2019

• Derek Sivers: Mensch Patterns
• Poppy Gustafsson: Building A Billion Dollar Business – Managing Objectives Against Rapid Growth
• Dame Stephanie ‘Steve’ Shirley CH: New Ways Of Working – 50 Years Ahead Of Their Time
• Ruth Everard: The Effort:Experience Ratio
• John Snyder: Growing Sales In A SaaS Business Across New Territories
• Francesco D’Alessio: Avoiding The Perennial Problems With Productivity Tools
• Elpie Bannister & Alex Yang: Finding & Nurturing Top Talent
• Randy Silver: Here Be Dragons – Product, Discovery, And How Not To Mess Up
• Amir Salihefendic: Ten Lessons Learned Building Doist
• Rich Mironov: Software Pricing Demystified
• Sarah McVittie: Harnessing Culture & Using Data To Build Value For Your Business
• Gareth Marlow: Cultivating Trust
• Claire Lew: The Accidental Bad Manager
• Mat Clayton: Bootstrapping To 20 Million Users
• Paul Kenny: Developing Sales Talent

BoS USA 2018

• Mikey Trafton: How To Manage Your Badass Team
• Peldi Guilizzoni: 10 Years Of Balsamiq – What I’ve Learned
• B. Pagels-Minor: The Many Flavors Of Agile – What’s The Right One For Your Team?
• Bob Moesta: The 5 Skills Of An Innovator
• Jared Spool: Design Metrics That Matter
• David Cancel: Leading A High-Growth Company
• Rich Mironov: Answering Your Audience’s Roadmap Questions
• Shawn Anderson & Shane Corellian: Alternative Marketing, or “Oops I Did A Marketing”
• Ayat Shukairy: Why “Customer First” Fails & What To Do About It
• Rick Nucci: AI, Hype, And The Future Of Humanity
• Tania Katan: Creative Trespassing – How To Sneak More Creativity Into Your Work & Get More Done
• Matt Wensing: 1 Startup In 10 Years vs 1,000 Startups in 10 Minutes
• Greg Baugues: Mental Health – What You Can Do
• Isa Watson: Making Workplaces Work For Humans
• Rahul Vohra: The Product-Market Fit Engine
• Claire Suellentrop: Get Out Of The Echo Chamber: How To Use JTBD To Perfect Your Product’s Messaging
• Bruce McCarthy: Say No With Confidence: How To Tell The Great Ideas From The Merely Good

BoS Europe 2018

• Tom Adeyoola: Why Your ‘Brilliant’ Technology Fails To Have Impact
• Nilan Peiris: Building A High-Growth Startup Sustainably
• Alison Coward: Designing High-Performing Teams
• Tendayi Viki: Clever Ideas Are Not Enough For Innovation
• Carl Ryden: Build Iron Man Suits, Not Terminators
• Tim Barker: “It Was The Best Of Times, It Was The Worst Of Times” – Every CEO Ever
• Wade Foster: Building Operating Cadence With Remote Teams
• Bruce McCarthy: Product Culture Eats Execution Culture
• Bill Janeway: The Rise & Fall Of Enterprise Software
• Jane Austin: 10 Easy Ways To Irritate Your Design Team
• Laura Roeder: Bootstrapping A Business In The Face Of Well-Funded Competition
• Stephen Allott: Scaling Software Sales – Rules & Tools

BoS USA 2017

• Jason Cohen: Healthy, Wealthy, & Wise
• Seth Godin: Lessons Learned In 33 Years In The Software Industry
• Natalie Nagele: Keeping Fun In Your Business Life
• Chris Savage: Growing And Scaling Without The Hassle Of Hustle
• Sherry Walling: How To Stay At The Top Of Your Game Without Burning Out Or Becoming Boring
• Scott Berkun: The Dance Of The Possible
• Bridget Harris: Hiring The Best Talent
• David Barrett: Product-Driven Growth
• Paul Kenny: Turning Software Into Money
• Mike McDerment: How Freshbooks’ Fear Of Competition Saved The Company
• Joanna Wiebe: Old School Copywriting For New School Businesses
• Rita Gunter McGrath & Mike Sikorsky: Alarming The Enterprise – Software-Driven Inflection Points
• Josh Seiden: Sense & Respond – Principles For The Next Century Of Work
• Anil Dash: On Evolving A Mature Software Company

CEO Tales

• Eric Ries: The Startup Way
• Marty Cagan: Customers Are Not The Source Of Innovation

BoS Europe 2017

• Alexander Osterwalder: Understanding the Jobs Your Customers Want Done
• Jason Eckenroth: The Agony & Ecstasy Of Selling My Business
• Peldi Guilizzoni: Everything Changes with Employee 25
• Dana Denis-Smith: Human First, Everything Else Comes After
• Kirsten Butzow: Dysfunctional Teams and The Wisdom of Ants
• Jon Reynolds: Riding the Swiftkey Rocket Ship from Startup to Acquisition
• Andrus Purde: The Evolution of a SaaS Marketing Team
• Scott Eblen: Debunking Product Platitudes
• Dupsy Abiola: Unbreakable Rules to Run My Business By
• Simon Johnson: Taking on New Territory – The Three Pillars of Successful Conquest
• Vince Darley: Making Complexity Simple(r)

BoS USA 2016

• Gail Goodman: Lessons Learned in 17 Years Building and Exiting a SaaS Company
• Michael Pryor/Paul Kenny: How We Almost Messed Up Trello
• Promise Phelon: Perks vs Culture: The Ping Pong Table Fallacy
• Dharmesh Shah: What I Learned in a Decade at Hubspot
• Dave Collins: The Lost Art of Meaningful Content
• David Cancel: Building a Customer Driven Product Team
• Steve Johnson: Purple Squirrels and Other Lies
• Ash Maurya: Beyond MVP – Scaling Lean
• Laura Roeder: Don’t Let the Past Limit Your Future
• Patrick Campbell: Why a SaaS Pricing Consultancy Gives Away Free Software
• Rob Castaneda: Some Things Great Software Companies Do That You Don’t Have To
• Zack Urlocker : Scaling to a Billion and Beyond
• Jana Eggers: What Do We Need to Know About AI?
• Jason Fried: Your Company Should be Your Best Product

BoS Europe 2016

• Nick Halstead: Here I Go Again. Why My Second Startup is Different
• Eva Pascoe: Making Trend Spotting Help Your Future Business
• Clarke Ching: Rock, Paper, Scissors – Stuff So Easy You Wouldn’t Believe It Works
• Rory Sutherland: Human Interaction – How Can We Use Tech to Hack the Human Consciousness?
• Steli Efti: Proven, Honest, Ways to Make Software Sales – Even if you are a Single Developer
• Guy Mucklow: Why We Turned Down a $100 Million Sale
• Stephen Allott: Growing Profitable Businesses in the Second Machine Age
• Rand Fishkin: The Things I Wish I Could’ve Told Young Mr Fishkin
• Bridget Harris: The Buskers Guide to Running a Tech Startup
• Peter Coppinger: From Happy Consultant Developer to Unhappy Product CEO
• Azeem Azhar: Should We Be Worried About AI and Machine Learning?
• Iris Lapinski: The New Generation of Entrepreneurs

BoS USA 2015

• David Heinemeier Hansson: Rewrite!
• Claire Lew: Don’t Be the Last to Know
• Patrick McKenzie: Hiring at Scale
• Paul Kenny: Difficult Conversations for Growing Companies
• Matthew Bellows: Mind the Gap: The Case for Mindfulness at Work
• Jeff Szczepanski: Scaling a Technology Business is About Unscaling Technical Debt
• Robert J Moore: Looking Good for Fun & Profit
• Sarah Allen: What’s Your Software Saying to Customers Behind Your Back?
• Steli Efti: The Art of Selling Software
• Rich Mironov: The Four Laws of Software Economics
• Trish Khoo: Rock Solid Software Without Hiring an Army
• Peldi Guilizzoni: Rookie CEO Grows Up… Reluctantly
• Art Papas: Growth & Arrogance vs The Power of a Customer Centric Culture
• Alex Osterwalder: How to Design Organisational Culture

BoS Europe 2015

• Des Traynor: Lessons Learned in Growing a Product Business
• Jenni Jepsen: Building High Performance Teams
• Bill Janeway: Productive Bubbles
• Alex Depledge: The Clean Startup
• Duane Jackson: Lessons Learned in Building Kashflow
• Prof. Jaideep Prabhu: 3 Attitudes & 3 Practices Shared by Successful Innovation-driven Companies
• Vince Darley: Making Sense of Big Data
• Haiyan Zhang: Innovating User Experiences
• Jack Lang: Changing the Way We do Software with Open Source Hardware
• Stephen Allott: Building a $7 billion Software Company – How to Scale Up

BoS USA 2014

• Tony Ulwick: Customer Centred Innovation
• Brian Massey: The Science of Web and Email Optimisation
• Des Traynor: Product Strategy is About Saying “No” Revisited
• Alicia Navarro: How to Grow and Scale a Culture With Limited Funds
• Bill Aulet: Lessons Learned from Teaching Entrepreneurs
• Brianna Wu: 9 Ways to Stop Hurting & Start Helping Women in Tech
• Michael Skok: Building Products into Valuable Sustainable Businesses
• Joanna Wiebe: Writing Non-sucky Copy for Websites, Emails & Newsletters
• Shane Snow: How Hackers & Innovators Accelerate Success
• Chris Savage: The Three Mistakes that Defined Our Company
• Rand Fishkin: Helping Customers Find You Online – The Ever Changing World of Inbound Marketing
• Joel Gascoigne: Can You Build a Business Without Compromising Your Principles?
• Steve Johnson: Have we Lean’d Too Far?

BoS Europe 2014

• Kathy Sierra: Motivation Matters
• Tim Barker: Five Habits of Highly Successful SaaS Companies
• Jeff Szczepanski: The Developer’s Guide to Running Sales Teams
• Laura James: The Open Sesame
• Derek Sivers: Philosophy of Customer Service
• Alex Osterwalder: Tools to Help You Run Your Business
• Nathalie Nahai: The Secret Psychology Behind Online Persuasion
• Mikael Runhem: How to Launch Successful Products in 12 Hours
• Sarah Hatter: Humanising the Web
• Paul Forster: Zero to a Thousand: How to Scale Your Team at Internet Speed

BoS USA 2013

• Professor Rita McGrath: The End of Competitive Advantage
• Bob Moesta & Chris Spiek: Uncovering the Jobs-to-be-Done
• Scott Berkun: The Year Without Pants
• Dharmesh Shah: Lessons from the Trenches in Scaling Culture
• Greg Baugues: Developers, Entrepreneurs and Depression
• Mikey Trafton: Recruiting a Bad-ass Team
• Jeff Gothelf: Successful In-house Innovation Teams
• Dan Siroker: If Data Can Help Win Elections, What Can It Help You Do For Your Business?
• Thomas Erickson: How to Scale a Global Software Business Successfully
• Sarah Hatter: Support is Never, Ever, As Important As Product Development.
• Jim Geisman: Pricing Isn’t Rocket Science – It Just Takes Some Work
• Scott Farquhar: Leadership in Crisis – When Stuff Gets Real
• Patrick McKenzie: Building Things to Help You Sell The Things You Build
• Michael Muhney: The Heart and Soul of a Developer in the Shiny Suit of a Salesman
• Kathy Sierra: Building the Minimum Bad Ass User. Part Two. Unfinished Business…

BoS USA 2012

• Kathy Sierra: Building a Minimum Badass User
• Jason Cohen: Why Data, Statistics and Numbers Can Make You do the Wrong Thing
• Joel Spolsky: The Cultural Anthropology of Stack Exchange
• Dharmesh Shah: Strategies for Building Great Companies
• Peter Bauer: Founding Principles vs Scaling Principles
• Noah Kagan: Rogue Marketing Strategies
• Peldi Guilizzoni: Coding is the Easy Part!
• Mikey Trafton: How to Build a World Class Culture in 3 Easy Steps
• Adii Pienaar: Going Global from the Edge of the World
• Dan Lyons: Mobile, Meme Businesses and Maximizing your Chance of Getting Press Coverage
• Gail Goodman: The Long Slow SaaS Ramp of Death
• Paul Kenny: Resistance is Futile!
• Professor Noam Wasserman: Understanding Founder’s Dilemmas
• Bob Dorf: Customer Development. The Science of Acceleration for Growth Businesses
• Dan Pink: The Surprising Truth about Moving Others

BoS USA 2011

• Prof. Clayton Christensen: The Job Your Product Does
• Jason Cohen: Creating ‘Naked Businesses’
• Alex Osterwalder: Building Competitive Advantage through Business Model Thinking
• Dharmesh Shah: Building Big Ass Software Businesses
• Jeff Lawson: SaaS & The Art of Software Pricing
• Tobias Lutke: How to Make Sure your Business is on the Right Side of History through Code & Culture
• Patrick Mckenzie: Engineering your Marketing Outcomes
• Laura Fitton: Making Social Media Work in Business to Business
• Josh Linkner: Unleashing Creativity
• Rory Sutherland: Praxeology – Lessons from a Lost Science
• Michael McDerment: A Litany of Product Management Mistakes at Freshbooks
• Peldi & John Nese: What matters in business: Interview with John Nese of Soda Pop Stop
• Paul Kenny: The Art of Asking
• David Cancel: Creating a Data-driven Business
• Alexis Ohanian: Using Software to Make the World Suck Less

BoS USA 2010

• Seth Godin: Are you afraid to truly make an impact?
• David Russo: Why Culture Matters and How to Manage It
• Dharmesh Shah: Building A Great Software Business – Notes From The Field
• Eric Ries: The Science of Lean Startups
• Scott Farquhar: From Bootstrap to $60m. What I’ve learnt.
• Jason Cohen: Working Out When to Break the Rules & Ignore Advice
• Paul Kenny: Hardwiring Sales into your Organisation
• Rob Walling: The number one goal of your website
• Peldi Guilizzoni: Do worry, be happy! Keeping sane as a software CEO
• Eric Sink: Things I Learnt in Selling Teamprise to Microsoft
• Dan Bricklin: There is Always New Technology. When Should We Care?
• Derek Sivers: Why I Sold My Business and Gave The Money Away
• Patrick McKenzie: Marketing to Minorities

BoS USA 2009

• Dharmesh Shah: Ideas for Building Better Software Businesses
• Don Norman: Ten Rules for Successful Products
• Geoffrey Moore: Crossing the Chasm
• Heidi Roizen: 10 Lessons Learned about Venture Capital
• Jennifer Aaker: Beyond Happiness
• Joel Spolsky: Simplicity vs Value – Trades Offs in Software Businesses
• Kathy Sierra: Web 2.00 Business Models
• Luke Hohmann: Creating Breakthrough Products through Collaborative Play
• Mark Stephens: Asteroid Impact: Are you a Big Lizard or Small and Furry?
• Mat Clayton: Social Media
• Michael Lopp: Talk Sh*t, Delegate & Know What You Want
• Paul Graham: Trends
• Paul Kenny: Developing your Sales Story
• Ryan Carson: How to Make Your Company Remarkable

BoS USA 2008

• Alexis Ohanian: Keeping It Real: How to Start, Run and Sell a Web 2.0 Startup
• Bob Pritchett: Business Truth
• Cory Doctorow: Life in the Information Economy
• Dharmesh Shah: Insights from and around MIT
• Eric Sink: Product Management
• Jason Fried: The Philosophy of 37Signals
• Jessica Livingstone: Founders At Work
• Joel Spolsky: Being Number 1
• Mike Milinkovich: A Practitioner’s Guide to Ecosystem Development
• Noam Wasserman: Rich or king?
• Paul Kenny: Selling 101
• Richard Stallman: Software Patents
• Seth Godin: Why marketing is too important to be left to the marketing department
• Steve Johnson: The Strategic Role of Product Management
• Steve Krug: The least you can do about usability
• Thomas Jennings: VC & Private Equity: An Overview

BoS USA 2007 – Unrecorded 😰

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