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Business of Software Playlists
With so many amazing BoS Talks to watch, it’s sometimes hard to know where to start. We’ve grouped some of the top talks on different subjects for you to delve deep into the topic that matters to you most.
All the talks from previous Business of Software Conferences.
If you want to watch previous BoS Talks, you can access all of the publicly available ones from here, listed by year.
Check out our upcoming events
2-4 October USA (Raleigh, NC) | 25-26 March Europe (Cambridge, UK)
Talks from BoS Conf Europe 2023
- Bill Spruill – Mistakes That Didn’t Kill My Company
- Sally Foote – Make Your Own Magic Goggles
- Matt Lerner – How to Focus Teams on the Most Impactful Work
- Ryan Singer – Debugging the Product Development Process
- Bob Moesta – Understanding Your Customer Jobs-to-be-Done
- Dr Alison Vincent – Building an Effective Board
- Valentina Thorner – Distraction Management
- Nopadon Wongpakdee – Does Your Website Help Your Customers?
- Kevin Boyle – Engineering your way to $30m ARR
- Lucy Heskins – Building an Effective Go-to-Market Strategy
- Rich Mironov – Resolving Fundamentally Different Product Viewpoints
Talks from BoS Online 2023
- Alex Osterwalder : Coaching and Leadership in Remote Companies
- Mark Gibson : Better B2B Sales
- Lucy Heskins : Your Product as a Marketing Engine
- Tim Wilkinson : Making First Hire Product Managers Work
- Jim Morris: Designing and Running Customer Interviews that Work
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Talks from BoS Conf USA In-Person 2022
- Mikey Trafton: Finding your Super Powers
- Asia Orangio: How to design a growth plan that works
- Tiffani Bova: Growth is a Thinking Game
- Nick Francis: Designing a Company for Profit and Purpose
- Dharmesh Shah: Mistakes made & lessons learned building HubSpot
- Hana Abaza: Breaking into Enterprise Customers
- April Dunford: How to craft a Product Story that Sells
- Bill Spruill: Leadership lessons from Growth & Exit
- Elizabeth O’Neill: Founder Energy & Team Energy
- Bruce McCarthy: Managing Stakeholders
- Chris Savage: Company life after Investors
- Patrick Campbell: Pricing, Retentions, & Growth Strategies
- Amir Salihefendic: Asynchronous Communication means Better work
- Katherine Thompson & Bob Moesta: JTBD Hiring & Careers
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Talks from BoS Conf Europe In-Person 2022
- Roan Lavery: How to Keep You and Your Company Motivated
- Brennan Dunn: Scaling Relevance: to Infinity and Beyond
- Rosemary Francis: Success is What You Make, Not What You Raise
- Nopadon Wongpakdee: Applying JTBD to Marketing
- Joe Leech: Managing Your Internal and External Board
- Saielle DaSilva: How to Hack the Culture Stack
- Bruce McCarthy: Is My Product Team Any Good?
- Tessa Clarke: On a Mission to Change the World
- Nic Lawrence: Hard Won Lessons on an 18 Year Rollercoaster Ride
- Anna Granta: Supporting Neurodiversity in Your Team
Talks from the 2022 series of BoS Conf Online
- Stephanie Hare: Technology is Not Neutral
- Elizabeth O’Neill: Facing up to Burnout
- Claire Suellentrop: Using JTBD in your Copy
- Ruth Everard: How My World Improved When Everyone was at Home
- Bob Moesta: Applications of JTBD Across Your Business
- Tony Ulwick: The ‘JTBD Needs’ Framework
- Alan Klement: JTBD and Growth
- Claire Suellentrop: JTBD SparkToro Case Study
- Bob Moesta and Paulina Masson: JTBD the Four Forces and Selling Your Company
- Bryony Thomas: Bridging the Gap Between Business Strategy and Marketing Operations
- Brennan Dunn: Email is Your Best Marketing Tool. It Could be Done Much Better
- Rand Fishkin: Marketing Case Study
- Janna Bastow: From Vanity Metrics to Effective Product Culture
- Rich Mironov: Resolving Incompatible World Views in Product and Sales
- Bruce McCarthy: Is My Product Team Any Good & What to do About It?
- Gareth Marlow: Approaching Difficult Conversations
- Matt Lerner: Identifying Your Metrics that Matter
- Rita McGrath: Discovery Driven Planning
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Talks from BoS Conf Online Fall 2021
- Bob Moesta & April Dunford: Strategy & Making Progress
- Patrick McKenzie & Bridget Harris: Lessons in Scaling a Non-Profit Data Brokerage Startup at Breakneck Speed
- Teresa Torres: Continuous Discovery Habits
- Bob Moesta: Developing the Five Skills of an Entrepreneur and Innovator
- Matt Wensing: Evolving as an Entrepreneur
- Radhika Dutt: The Radical Approach to becoming a Visionary
- Patrick Campbell: Evolving Company Culture
- Azeem Azhar: The Exponential Gap
- Asia Orangio: Seven Horrors of Go to Market
- B. Pagels-Minor: How to be an Ally to Gender Diverse Communities
- Eric Ries: From Lean Startup to Long Term Stock Exchange
Talks from BoS Conf Online Spring 2021
- Jason VandeBoom: Inflection points on a journey from side hustle to 1,000 people
- Wade Foster & Amir Salihefendic: Reflections on growing a remote company in a pandemic
- Sahil Lavingia: The pros and cons of setting your own goals as an entrepreneur
- Simon Wardley: Mapping the future of your business
- Yodit Stanton: The future of work and the workplace
- Scott Berkun: Is Your Product as Easy to Use as You Think?
Talks from BoS USA Online 2020
- Alex Osterwalder & Tendayi Viki : Designing breakthrough business models with a real business
- Tiffany Da Silva: Six lessons from a marketing fraud
- Jason Fried: Launching a new breakout product
- Rich Mironov: Hiring a Head of Product
- Radhika Dutt: Iterating less and achieving more
- Matt Lerner: Metrics that matter
- April Dunford: Stop selling your product, start selling point of view
- Nandini Jammi: Delete that account! How to stop bad actors using your product
- Bob Moesta: Demand-side sales 101
Talks from BoS Europe Online 2020
- Paul Kenny: Building Resilience
- Saielle DaSilva: How to thrive in uncertain situations
- Natalie Nagele & Peldi Guilizzoni: Remote working
- Stephen Allott: Scenario planning
- Rita McGrath: Creating early warning scenarios & thinking about the future
- Kieran O’Neill: Reflections on leadership, culture, & growth
- Sally Foote: The stories your customers will tell you (and how to actually listen to them)
- Bruce McCarthy: Impossible outcomes (and how to achieve them)
- April Dunford: Positioning jujitsu
- Jared Spool & Saielle DaSilva: Everyone is a designer
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Talks from BoS USA 2019
- Alex Osterwalder: Building Invincible Companies
- April Dunford: Positioning For Growth – How To Make Complex Products Obviously Awesome
- Thompson Aderinkomi: Busting Some Myths About Building A Company
- Whitney O’Banner: Bottoms Up With OKRs
- Dharmesh Shah: Facing Fears – Growing Bigger By Growing Bolder
- Teresa Torres: Shifting From Managing By Outputs To Managing By Outcomes
- Patrick Campbell: Cancer, Competitors, And The Cacophony Of Being A CEO
- Matt Wensing: Can You Predict Your Company’s Success?
- Gareth Marlow: Cultivating Trust
- Sunish Gupta: Accessibility – Busting The Myths
- Brian & Eric Dosal: How & When To Finish BIG
- Andy Ellis: Humans Are Terrible/Awesome At Risk Management
- Cesar Kuriyama: Building An Accidental Business
- Rahul Vohra: The Email Game – The Key To Happy Customers
- Rita McGrath: Seeing Around Corners – How To Spot Inflection Points Before They Happen
Talks from BoS Europe 2019
- Derek Sivers: Mensch Patterns
- Poppy Gustafsson: Building A Billion Dollar Business – Managing Objectives Against Rapid Growth
- Dame Stephanie ‘Steve’ Shirley CH: New Ways Of Working – 50 Years Ahead Of Their Time
- Ruth Everard: The Effort:Experience Ratio
- John Snyder: Growing Sales In A SaaS Business Across New Territories
- Francesco D’Alessio: Avoiding The Perennial Problems With Productivity Tools
- Elpie Bannister & Alex Yang: Finding & Nurturing Top Talent
- Randy Silver: Here Be Dragons – Product, Discovery, And How Not To Mess Up
- Amir Salihefendic: Ten Lessons Learned Building Doist
- Rich Mironov: Software Pricing Demystified
- Sarah McVittie: Harnessing Culture & Using Data To Build Value For Your Business
- Gareth Marlow: Cultivating Trust
- Claire Lew: The Accidental Bad Manager
- Mat Clayton: Bootstrapping To 20 Million Users
- Paul Kenny: Developing Sales Talent
Talks from BoS USA 2018
- Mikey Trafton: How To Manage Your Badass Team
- Peldi Guilizzoni: 10 Years Of Balsamiq – What I’ve Learned
- B. Pagels-Minor: The Many Flavors Of Agile – What’s The Right One For Your Team?
- Bob Moesta: The 5 Skills Of An Innovator
- Jared Spool: Design Metrics That Matter
- David Cancel: Leading A High-Growth Company
- Rich Mironov: Answering Your Audience’s Roadmap Questions
- Shawn Anderson & Shane Corellian: Alternative Marketing, or “Oops I Did A Marketing”
- Ayat Shukairy: Why “Customer First” Fails & What To Do About It
- Rick Nucci: AI, Hype, And The Future Of Humanity
- Tania Katan: Creative Trespassing – How To Sneak More Creativity Into Your Work & Get More Done
- Matt Wensing: 1 Startup In 10 Years vs 1,000 Startups in 10 Minutes
- Greg Baugues: Mental Health – What You Can Do
- Isa Watson: Making Workplaces Work For Humans
- Rahul Vohra: The Product-Market Fit Engine
- Claire Suellentrop: Get Out Of The Echo Chamber: How To Use JTBD To Perfect Your Product’s Messaging
- Bruce McCarthy: Say No With Confidence: How To Tell The Great Ideas From The Merely Good
Talks from BoS Europe 2018
- Tom Adeyoola: Why Your ‘Brilliant’ Technology Fails To Have Impact
- Nilan Peiris: Building A High-Growth Startup Sustainably
- Alison Coward: Designing High-Performing Teams
- Tendayi Viki: Clever Ideas Are Not Enough For Innovation
- Carl Ryden: Build Iron Man Suits, Not Terminators
- Tim Barker: “It Was The Best Of Times, It Was The Worst Of Times” – Every CEO Ever
- Wade Foster: Building Operating Cadence With Remote Teams
- Bruce McCarthy: Product Culture Eats Execution Culture
- Bill Janeway: The Rise & Fall Of Enterprise Software
- Jane Austin: 10 Easy Ways To Irritate Your Design Team
- Laura Roeder: Bootstrapping A Business In The Face Of Well-Funded Competition
- Stephen Allott: Scaling Software Sales – Rules & Tools
Talks from BoS USA 2017
- Jason Cohen: Healthy, Wealthy, & Wise
- Seth Godin: Lessons Learned In 33 Years In The Software Industry
- Natalie Nagele: Keeping Fun In Your Business Life
- Chris Savage: Growing And Scaling Without The Hassle Of Hustle
- Sherry Walling: How To Stay At The Top Of Your Game Without Burning Out Or Becoming Boring
- Scott Berkun: The Dance Of The Possible
- Bridget Harris: Hiring The Best Talent
- David Barrett: Product-Driven Growth
- Paul Kenny: Turning Software Into Money
- Mike McDerment: How Freshbooks’ Fear Of Competition Saved The Company
- Joanna Wiebe: Old School Copywriting For New School Businesses
- Rita Gunter McGrath & Mike Sikorsky: Alarming The Enterprise – Software-Driven Inflection Points
- Josh Seiden: Sense & Respond – Principles For The Next Century Of Work
- Anil Dash: On Evolving A Mature Software Company
CEO Tales
- Eric Ries: The Startup Way
- Marty Cagan: Customers Are Not The Source Of Innovation
Talks from BoS Europe 2017
- Alexander Osterwalder: Understanding the Jobs Your Customers Want Done
- Jason Eckenroth: The Agony & Ecstasy Of Selling My Business
- Peldi Guilizzoni: Everything Changes with Employee 25
- Dana Denis-Smith: Human First, Everything Else Comes After
- Kirsten Butzow: Dysfunctional Teams and The Wisdom of Ants
- Jon Reynolds: Riding the Swiftkey Rocket Ship from Startup to Acquisition
- Andrus Purde: The Evolution of a SaaS Marketing Team
- Scott Eblen: Debunking Product Platitudes
- Dupsy Abiola: Unbreakable Rules to Run My Business By
- Simon Johnson: Taking on New Territory – The Three Pillars of Successful Conquest
- Vince Darley: Making Complexity Simple(r)
Talks from BoS USA 2016
- Gail Goodman: Lessons Learned in 17 Years Building and Exiting a SaaS Company
- Michael Pryor/Paul Kenny: How We Almost Messed Up Trello
- Promise Phelon: Perks vs Culture: The Ping Pong Table Fallacy
- Dharmesh Shah: What I Learned in a Decade at Hubspot
- Dave Collins: The Lost Art of Meaningful Content
- David Cancel: Building a Customer Driven Product Team
- Steve Johnson: Purple Squirrels and Other Lies
- Ash Maurya: Beyond MVP – Scaling Lean
- Laura Roeder: Don’t Let the Past Limit Your Future
- Patrick Campbell: Why a SaaS Pricing Consultancy Gives Away Free Software
- Rob Castaneda: Some Things Great Software Companies Do That You Don’t Have To
- Zack Urlocker : Scaling to a Billion and Beyond
- Jana Eggers: What Do We Need to Know About AI?
- Jason Fried: Your Company Should be Your Best Product
Talks from BoS Europe 2016
- Nick Halstead: Here I Go Again. Why My Second Startup is Different
- Eva Pascoe: Making Trend Spotting Help Your Future Business
- Clarke Ching: Rock, Paper, Scissors – Stuff So Easy You Wouldn’t Believe It Works
- Rory Sutherland: Human Interaction – How Can We Use Tech to Hack the Human Consciousness?
- Steli Efti: Proven, Honest, Ways to Make Software Sales – Even if you are a Single Developer
- Guy Mucklow: Why We Turned Down a $100 Million Sale
- Stephen Allott: Growing Profitable Businesses in the Second Machine Age
- Rand Fishkin: The Things I Wish I Could’ve Told Young Mr Fishkin
- Bridget Harris: The Buskers Guide to Running a Tech Startup
- Peter Coppinger: From Happy Consultant Developer to Unhappy Product CEO
- Azeem Azhar: Should We Be Worried About AI and Machine Learning?
- Iris Lapinski: The New Generation of Entrepreneurs
Talks from BoS USA 2015
- David Heinemeier Hansson: Rewrite!
- Claire Lew: Don’t Be the Last to Know
- Patrick McKenzie: Hiring at Scale
- Paul Kenny: Difficult Conversations for Growing Companies
- Matthew Bellows: Mind the Gap: The Case for Mindfulness at Work
- Jeff Szczepanski: Scaling a Technology Business is About Unscaling Technical Debt
- Robert J Moore: Looking Good for Fun & Profit
- Sarah Allen: What’s Your Software Saying to Customers Behind Your Back?
- Steli Efti: The Art of Selling Software
- Rich Mironov: The Four Laws of Software Economics
- Trish Khoo: Rock Solid Software Without Hiring an Army
- Peldi Guilizzoni: Rookie CEO Grows Up… Reluctantly
- Art Papas: Growth & Arrogance vs The Power of a Customer Centric Culture
- Alex Osterwalder: How to Design Organisational Culture
Talks from BoS EU 2015
- Des Traynor: Lessons Learned in Growing a Product Business
- Jenni Jepsen: Building High Performance Teams
- Bill Janeway: Productive Bubbles
- Alex Depledge: The Clean Startup
- Duane Jackson: Lessons Learned in Building Kashflow
- Prof. Jaideep Prabhu: 3 Attitudes & 3 Practices Shared by Successful Innovation-driven Companies
- Vince Darley: Making Sense of Big Data
- Haiyan Zhang: Innovating User Experiences
- Jack Lang: Changing the Way we do Software with Open Source Hardware
- Stephen Allott: Building a $7 billion Software Company – How to Scale Up
Talks from BoS USA 2014
- Tony Ulwick: Customer Centred Innovation
- Brian Massey: The Science of Web and Email Optimisation
- Des Traynor: Product Strategy is About Saying “No” Revisited
- Alicia Navarro: How to Grow and Scale a Culture With Limited Funds
- Bill Aulet: Lessons Learned from Teaching Entrepreneurs
- Brianna Wu: 9 Ways to Stop Hurting & Start Helping Women in Tech
- Michael Skok: Building Products into Valuable Sustainable Businesses
- Joanna Wiebe: Writing Non-sucky Copy for Websites, Emails & Newsletters
- Shane Snow: How Hackers & Innovators Accelerate Success
- Chris Savage: The Three Mistakes that Defined Our Company
- Rand Fishkin: Helping Customers Find You Online – The Ever Changing World of Inbound Marketing
- Joel Gascoigne: Can You Build a Business Without Compromising Your Principles?
- Steve Johnson: Have we Lean’d Too Far?
Talks from BoS EU 2014
- Kathy Sierra: Motivation Matters
- Tim Barker: Five Habits of Highly Successful SaaS Companies
- Jeff Szczepanski: The Developer’s Guide to Running Sales Teams
- Laura James: The Open Sesame
- Derek Sivers: Philosophy of Customer Service
- Alex Osterwalder: Tools to Help You Run Your Business
- Nathalie Nahai: The Secret Psychology Behind Online Persuasion
- Mikael Runhem: How to Launch Successful Products in 12 Hours
- Sarah Hatter: Humanising the Web
- Paul Forster: Zero to a Thousand: How to Scale Your Team at Internet Speed
Talks from BoS USA 2013
- Professor Rita McGrath: The End of Competitive Advantage
- Bob Moesta & Chris Spiek: Uncovering the jobs-to-be-done
- Scott Berkun: The Year Without Pants
- Dharmesh Shah: Lessons from the Trenches in Scaling Culture
- Greg Baugues: Developers, Entrepreneurs and Depression
- Mikey Trafton: Recruiting a Bad-ass Team
- Jeff Gothelf: Successful In-house Innovation Teams
- Dan Siroker: If Data Can Help Win Elections, What Can It Help You Do For Your Business?
- Thomas Erickson: How to Scale a Global Software Business Successfully
- Sarah Hatter: Support is Never, Ever, As Important As Product Development.
- Jim Geisman: Pricing Isn’t rocket Science – It Just Takes Some Work
- Scott Farquhar: Leadership in Crisis – When Stuff Gets Real
- Patrick McKenzie: Building Things to Help You Sell The Things You Build
- Michael Muhney: The Heart and Soul of a Developer in the Shiny Suit of a Salesman
- Kathy Sierra: Building the Minimum Bad Ass User. Part Two. Unfinished Business…
Talks from BoS USA 2012
- Kathy Sierra: Building a minimum Badass User
- Jason Cohen: Why data, statistics and numbers will make you do the wrong thing
- Joel Spolsky: The Cultural Anthropology of Stack Exchange
- Dharmesh Shah: Strategies for Building Great Companies
- Peter Bauer: Founding Principles vs Scaling Principles
- Noah Kagan: Rogue marketing strategies
- Peldi Guilizzoni: Coding is the easy part!
- Mikey Trafton: How to build a world class culture in 3 easy steps
- Adii Pienaar: Going global from the edge of the world
- Dan Lyons: Mobile, meme businesses and maximizing your chance of getting press coverage
- Gail Goodman: The Long Slow SaaS Ramp of Death
- Paul Kenny: Resistance is futile!
- Professor Noam Wasserman: Understanding founder’s dilemmas
- Bob Dorf: Customer development. The science of acceleration for growth businesses
- Dan Pink: The surprising truth about moving others
Talks from BoS USA 2011
- Prof. Clayton Christensen: The Job Your Product Does
- Jason Cohen: Creating ‘Naked Businesses’
- Alex Osterwalder: Building competitive advantage through business model thinking
- Dharmesh Shah: Building Big Ass Software Businesses
- Jeff Lawson: SaaS & the art of pricing
- Tobias Lutke: How to make sure your business is on the right side of history through code & culture
- Patrick Mckenzie: Engineering your marketing outcomes
- Laura Fitton: Making social media work in business to business
- Josh Linkner: Unleashing Creativity
- Rory Sutherland: Praxeology – Lessons from a lost science.
- Michael McDerment: A litany of product management mistakes at Freshbooks.
- Peldi & John Nese: What matters in business: Interview with John Nese of Soda Pop Stop
- Paul Kenny: The Art of Asking.
- David Cancel: Creating a Data-driven business.
- Alexis Ohanian: Using software to make the world suck less.
Talks from BoS USA 2010
- Seth Godin: Are you afraid to truly make an impact?
- David Russo: Why culture matters and how to manage it
- Dharmesh Shah: Building A Great Software Business – Notes From The Field
- Eric Ries: The science of lean start ups
- Scott Farquhar: From Bootstrap to $60m. What I’ve learnt.
- Jason Cohen: Working out when to break the rules and ignore advice
- Paul Kenny: Hardwiring Sales into your Organisation
- Rob Walling: The number one goal of your website
- Peldi Guilizzoni: Do worry, be happy! Keeping sane as a software CEO
- Eric Sink: Things I learnt in selling Teamprise to Microsoft
- Dan Bricklin: There is always new technology. When should we care?
- Derek Sivers: Why I Sold My Business and Gave The Money Away
- Patrick McKenzie: Marketing to Minorities
Talks from BoS USA 2009
- Dharmesh Shah: Ideas for building better software businesses
- Don Norman: Ten Rules for Successful Products
- Geoffrey Moore: Crossing the Chasm
- Heidi Roizen: 10 Lessons Learned about Venture Capital
- Jennifer Aaker: Beyond Happiness
- Joel Spolsky: Simplicity vs Value – Trades Offs in Software Businesses
- Kathy Sierra: Web 2.00 Business Models
- Luke Hohmann: Creating Breakthrough Products through Collaborative Play
- Mark Stephens: Asteroid Impact: Are you a big lizard or small and furry?
- Mat Clayton: Social Media
- Michael Lopp: Talk Sh*t, Delegate & Know What You Want
- Paul Graham: Trends
- Paul Kenny: Developing your Sales Story
- Ryan Carson: How to Make Your Company Remarkable
Talks from BoS USA 2008
- Alexis Ohanian: Keeping it real: how to start and run a Web 2.0 startup
- Bob Pritchett: Business Truth
- Cory Doctorow: Life in the information economy
- Dharmesh Shah: Insights from and around MIT
- Eric Sink: Product Management
- Jason Fried: The philosophy of 37Signals
- Jessica Livingstone: Founders at work
- Joel Spolsky: Being number 1
- Mike Milinkovich: A Practitioner’s Guide to Ecosystem Development
- Noam Wasserman: Rich or king?
- Paul Kenny: Selling 101
- Richard Stallman: Software Patents
- Seth Godin: Why marketing is too important to be left to the marketing department
- Steve Johnson: The Strategic Role of Product Management
- Steve Krug: The least you can do about usability
- Thomas Jennings: VC & Private Equity: An Overview
Talks from BoS USA 2007 – Unrecorded 😰
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