Most people are familiar with the story of how the first Obama campaign harnessed split testing to build their war chest for the election. Regardless of your political views, it was a big win for analytics. With the general election on the horizon, we thought it would be a good time to repost this for all to see and understand.
Slides & Video Below
So here is Dan Siroker, the man behind the analytics on the Obama 08 campaign. Dan gave us some great insights into what analytics can do to help win elections, but more than that, he lays out a framework for any company getting involved with split testing. Along the way he looks at some commonly asked questions: how can smaller organizations with relatively small data sets use it to generate long term value? and how can you get buy-in for A/B Testing in a business?
Slide deck here if you are short of time.
Get Weekly Advice From Software Experts
Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. Upcoming talk releases include:
- Jason Fried (CEO/Founder, Basecamp & Hey) on launching Hey
- April Dunford (Author, Obviously Awesome) on why you should stop selling your product
- Dharmesh Shah (CTO/Founder, Hubspot) on facing fears as an entrepreneur
Don't miss out - sign up now: