The Secret Psychology Behind Online Persuasion | Nathalie Nahai | BoS EU 2014

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Most of us know (or think we know) ‘instinctively’ what makes an engaging website. Some of us make a career out of optimising user experiences online. Here is some of the science behind that optimisation.

Video below

It’s always a good sign at BoS when I get a lot of enquiries for a speaker’s slides. Nathalie Nahai broke a few records on that with this rich, actionable talk on why we react to online stimuli in the way that we do.

Warning: this is psychology, not physics. Luckily human beings are highly variable. In other words, these are tools to think about how a population will react on average, not what an individual will do.

Video


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