Marketing to Minorities | Patrick McKenzie | BoS USA 2010

Simply one of the best Lightning Talks ever from Patrick McKenzie (@patio11) at last year’s Business of Software.
IF¬†you want to learn about how to target niche minority markets like non-Americans, non-techies and even the 50% of the world’s population that is, shock horror, female, AND you enjoy laughing out loud, this is worth 7 minutes 30 seconds of your life.