đź“… 31 March – 1 April 2025 đź“ŤCambridge, UK
Spend two days with smart, ambitious SaaS and software entrepreneurs who are serious about building great products and companies. Forget the noise of poor, generic advice from forums, books, and events – at BoS, it’s about learning what actually works.
The schedule is live, and the speaker lineup is packed with industry leaders. See who's speaking and lock in your spot before it's too late.
Summary of BoS Europe 2024 in Cambridge, UK
Schedule
Sunday, 30 March
AFTERNOON
Informal get-togethers and a chance to meet fellow attendees and explore Churchill College or the beautiful city of Cambridge.
3:30pm Photo Walk Tour by Quiet Light
Meet at the Porters' Lodge, Churchill. Join other attendees for a photo walk tour of Cambridge. Tour takes approximately 90 minutes and you will be back in time for pre-registration. Thanks to our supporter, Quiet Light.
6:00pm-9:30pm Pre-Registration and Welcome Drinks
Early registration, evening drinks and nibbles. Let us know you’re here, grab your badge and join us and fellow attendees for welcome drinks at Churchill College.
Monday, 31 March
- 8:00am Registration and Sit-down Breakfast (included in the ticket price)
- 9:00am Ryan Singer: Framing and Hard Conversations
- 10:00am BREAK
- 10:30am Melissa Appel: The Founders’ Guide to What Product Teams Need
- 11:30am Greg Baugues: AI You’ve Been Doing It All Wrong
- 12:30pm LUNCH & Birds of a Feather Table Discussion
- 2:00pm Robin Landy: Finding Features Customers Will Pay (More) For
- 3:00pm Breakouts & Meet the Speakers
- 4:30pm BREAK
- 5:00pm Elizabeth Lawley: Lessons Learnt from my AI Girlfriend
- 6:00pm Networking Drinks in Buttery
- 7:00pm Dinner in Dining Room (included in the ticket price)
Professor Alex van Someren: National Security, Technology Innovation and SMEs
Tuesday, 1 April
- 8:00am Registration and Sit-down Breakfast (included in the ticket price)
- 9:00am Bob Moesta: JTBD & Hiring
- 10:00am BREAK
- 10:30am Sara Gordon: The Seven Deadly Sins & Positioning
- 11:30am David Pereira: Product Management or Bullshit Management?
- 12:30pm LUNCH & Birds of a Feather Table Discussion
- 2:00pm Mark Stephens: 25 Years of Heretical Thinking
- 3:00pm Diego de Jódar: Why User Activation is the Key to Sustainable Growth
- 4:00pm BREAK
- 4:30pm Lightning Talks
- 5:00pm Bridget Harris: Reflections on Building & Selling My Company
- 6:00pm Conference Close.
- 6:00-7:00pm For those who are not rushing off, we extend a warm invitation to join us in the bar area of Churchill College for further socialisation and relaxation.
Meet the Speakers

Melissa Appel
Executive Product Management Coach, Product Culture

Robin Landy
Founder, Robin Landy Ltd. Product & Pricing Strategy

Professor Alex van Someren
Chief Scientific Adviser for National Security, UK Government

Steve McLeod
Founder & CEO, Feature Upvote
How Bootstrapped Teams Really Choose What Feature to Build Next

Gareth Marlow
Executive Coach and Consultant, eqsystems.io
No One Knows What They’re Doing. Especially You. Lead Anyway.
The BoS Difference
BoS is about honest, open conversations on the real challenges of building great software and companies.

Every talk comes from an entrepreneur or expert with something valuable to share - no fluff, just high-quality insights you won’t find anywhere else. Don’t take our word for it - see our talk library.
But what truly sets BoS apart is the people. You’ll be in a room full of smart, experienced founders and operators who are eager to share, learn, and help each other grow. The conversations you’ll have (whether during Q&As, over lunch, or in the hallways) are just as valuable as the talks themselves.
Discover why BoS is unlike any other conference.
Conference Venue and Where to Stay
The conference will take place at Churchill College in Cambridge, UK - a great venue with on-site accommodation available.
Find more information by clicking the button below.
Supporters

If you want to be one of the amazing people supporting BoS Conf Europe 2025, get in touch and one of our team will discuss with you the wonderful supporter packages we have on offer.
Secure Your Seat
Ticket prices rise as we get closer to the conference. The earlier you buy, the less you pay.
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Europe 2025$995.00 Ex VAT
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Europe 2025 On the Door$1,365.00 Ex VAT
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Product on saleEurope & USA 2025 BundleOriginal price was: $2,590.00.$2,250.32Current price is: $2,250.32. Ex VAT
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