Developing your sales story | Paul Kenny, Ocean Learning | BoS USA 2009

Paul Kenny spends most of his time trying to persuade sales people to be more entrepreneurial. But most people in the business of software have the opposite problem. We’re entrepreneurial, but we need to more salesy.

In this video, Paul talks about sales stories and about how we, as entrepreneurs, can use them to bridge the gap between our technical insights and our customers’ commercial needs.

Brilliant.

 

Get your Fall BoS Conference Ticket

27 - 29 September 2021, Online

BoS Conferences are the events professional CEOs and serious founders attend to learn how to build, run, and scale successful software companies.

First batch of speakers and sessions have been announced. Attendance is limited to 300 spots.

"The only place where I feel, professionally, amongst my peers." — Scott Farquhar, founder and CEO of Atlassian

"Software people of the world: If you haven't been to a @bosconference, you should go." — Dharmesh Shah, founder and CEO of Hubspot