BoS Conference Online Fall 2021

Learn how great software companies are run. 

A three-day online conference that brings you into a room with entrepreneurs and experts for sessions and talks on growth, strategy, product management, company culture, leadership and more.

Spend quality, energizing, time with SaaS & software entrepreneurs who want to build great products and companies.


DateEastern TimeUK Time
27th September 202107:30 - 15:0013:30 - 20:00
28th September 202107:30 - 15:0013:30 - 20:00
29th September 202107:30 - 15:0013:30 - 20:00

Our schedule is organised in a way that helps you make the most of the talks with plenty of rest and networking breaks built in. Keep an eye out for our regular newsletter landing on your inbox that will give a first look at the schedule before we put it live online.

BoS Conference Online Sessions

From Lean Startup to Long Term Value

Eric Ries (CEO, Long Term Stock Exchange) discusses the journey from tech CTO/startup founder to The Lean Startup and beyond to the creation of the Long Term Stock Exchange. What does value creation mean today?

Continuous Discovery Habits for Organisational Success

Teresa Torres (Founder, ProductTalk) challenges you to think about how you can make the changes needed to make continuous discovery core to your company and how you can embed habits and behaviors that will change the way you work.

Identifying and Fixing Team Disharmony

Gareth Marlow (Founder, EQ Systems) invites you to come and share some of the challenges you face with fellow entrepreneurs and a brilliant facilitator in a welcoming, safe, and helpful environment over two sessions.

Lessons in Scaling a Non-Profit Data Brokerage Startup at Breakneck Speed

Patrick McKenzie, @Patio11, discusses how a single tweet sparked a not for profit startup that became the de facto national vaccine availability database in the USA. A lesson in organization, operations, building and shipping at speed and scale.

Sales Challenges

Paul Kenny (Founder, OceanLearning) is here to help you build a more effective sales team and process. Join Paul to share your sales challenges in an open discussion and Q&A about making the dark art of sales feel less murky.

How to Manage Your Mind

Join Elizabeth O'Neill (Founder, Elizabeth O'Neill) to learn about a simple tool to help you manage the unproductive thoughts that are common to all entrepreneurs so that they don’t drag you down.

The Radical Approach to Becoming a Visionary

Radhika Dutt (Founder, Radical Product Thinking) leads the conversation and Q&A with smart product people, we will consider how each and every one of us can change the world, methodically and in a repeatable manner.

International Launch and Growth

Chui Chui Tan (Founder Beyo Global) helps you to make sense of the dos and don’ts of international growth. Understand the key things you need to get right to grow into new markets and point you towards useful resources to prepare for successful launches in international markets.

Hiring and Culture at Scale

Saielle DaSilva (Product & Design Leader, Cazoo) invites you to learn about maintaining your company culture as you hire at scale and how you can help your teams hire consistently and effectively as your company grows and more people become involved in the hiring and onboarding process.

Evolving as an Entrepreneur

Matt Wensing (Founder, Summit) discusses why, when building the business he wanted to create, bootstrapping was not the right path this time. Meaningful funding was a better route to a successful outcome. Matt talks us through his process and lessons.

Work From Anywhere a Short Trip Down the Rabbit Hole

Tim Burgess (Founder, Shield GEO) will lead the discussion on what remote working means in practice for recruitment, compensation, logistics, communication and culture. Remote working came into its own in 2020 and left us questioning: “If Sam can work from home, why can’t Sam work from Cancun? Or Bali?”.

JTBD and the value proposition canvas for ideal software ecosystems

Bill Cushard (GM), Anne Bosman (Product), Peter Marquez (CCO), ServiceRocket - lead an interactive session to help you use JTBD and the value proposition canvas to identify the opportunities in your software ecosystem.

Getting Stakeholder Buy-in

Bruce McCarthy (Founder, ProductCulture) literally wrote the book on roadmapping and in this breakout session he will lead an open conversation to help you develop, negotiate, and communicate about any strategic initiative or plan so that you can manage your various stakeholders more effectively.

Evolving Culture at Work

Patrick Campbell (Founder, ProfitWell) discusses how his approach to ProfitWell’s culture has evolved as the organization scaled. Over the past decade, companies have considered workplace culture increasingly seriously. At the same time, major changes in the wider world have impacted workplace culture and driven change.

How to be an Ally to Gender Diverse Communities

B. Pagels-Minor (Program Manager, Netflix) shows how, for every great example of allyship, it’s safe to say there are ten examples of performative allyship – being an ally for show. In this talk, B. will talk about why diversity and allyship matter and shares five pointers to help you approach it in a way that makes a difference.

Developing the 5 Skills of an Entrepreneur and Innovator

Bob Moesta (Founder, The ReWired Group), in his career developing over 3,500 products, has identified five essential core skills for successful innovation and entrepreneurship. In this interactive session, Bob will explain why those skills matter and why doing a poor job at all five beats being excellent at one.

Using JTBD in your Copy

Claire Suellentrop (Founder, HeyElevate) looks at why, when software companies write copy, they typically use the words their engineers and product people care about. In this short talk, Claire will explain why this doesn’t work and offer you some simple pointers to help you use JTBD to write in a way that resonates with your end users.

The Exponential Gap

Azeem Azhar (Author & Founder, Exponential Gap) will explain how the exponential gap came about and is the cause of some of our most pressing problems. As technology is developing at an exponential rate and humans evolved for a linear world, how can we adapt?

Seven Horrors of Go To Market and How to Avoid Them

Asia Orangio (Founder, DemandMaven) will share the seven horrors that await your go to market strategy as it cranks into action with some actionable ideas and action points to start making sense of your go to market approach

What Data-driven Organizations Need From Your Applications

Elizabeth Conn & Ardeshir Ghanbarzadeh, (Logi Analytics) discuss the data your customers need from your applications and the challenges/opportunities for products enabling data-driven orgs. They'll answer your questions on starting, or improving, your process.

Approaching Transitions

Joe Leech (Founder, MrJoe) will help you understand why transitions can seem so difficult for founders and CEOs alike in this breakout session. You will leave with the confidence to control the transition and Joe will offer 3 participants an additional 121 private discussion after the conference.

Vision, Positioning and Strategy

April Dunford & Bob Moesta discuss how vision, positioning and strategy relate, why that matters and how the next few days will help you make progress to understand and communicate better with your customers, employees to build a stronger business.

Difficult Product Discussions

Rich Mironov (Founder, Mironov) will help you to frame up a couple of difficult conversations, break off into role-playing pairs, then unpack what happened in this new breakout session and learn some tool skills that will help manage the relationship between product and leadership teams.

Start Selling Your Point of View

April Dunford (Author, Obviously Awesome) will lead a breakout discussion on the difference between selling and helping customers buy. She will show you how to use your point of view on a market to help customers understand what to pay attention to and why they should (or should not) buy from you.


Networking and Breakouts

Our absolute priority is you have the opportunity to meet & talk to attendees & speakers.

The community is an integral part of the BoS Conference experience — it’s no different online. We encourage honest discussion & active listening; not a bravado-filled, empty business card exchange.

There are four ways to connect with other attendees:

  • Coffee Line Chats
    More than chance encounters with interesting people. Choose the conversations you join by topic or opt for some chance encounters.
  • Group Exercises
    Puzzle over difficult questions with other smart entrepreneurs (and get to know them in the process).
  • Topic-Focused Breakouts
    Interactive sessions led by experts covering growth strategy, product management, company culture, leadership, & more.
  • Slack
    Organise your own breakout discussions, individually message other attendees, & share cat pictures.