Developing the 5 Skills of an Entrepreneur and Innovator with Bob Moesta — Fall 2021 Keynote

Bob Moesta
Bob Moesta

Building and improving products is hard. In his career developing over 3,500 products, Bob Moesta has identified five essential core skills for successful innovation and entrepreneurship.

  • Empathetic Perspective
  • Uncovering Demand
  • Causal Structures
  • Prototyping to Learn
  • Making Trade-offs

In this interactive session, Bob will explain why those skills matter and why doing a poor job at all five beats being excellent at one.

You will learn

  • Why you’ve probably been developing the wrong skills.
  • How to want to better yourself and continue to learn
  • How to increase the skills of your team
  • Skills to help run your business more successfully

Bob will challenge you to assess your own situation and understand why this defines your approach to practicing and learning the five skills and offer some highly practical steps that will mean you build and improve products more easily.

About Bob Moesta

Bob is a founder, maker, innovator, speaker, and now a professor. Pioneer of Jobs-to-be-Done theory, an expert on creating, developing, and launching new products and services. His work with tech companies such as Intercom, Basecamp and many more has helped adapt the Jobs-to-be-Done theory to technology products. One of the principal architects of the Jobs-to-be-Done theory in the mid-90s along with Harvard Business School Professor Clayton Christensen, Bob has continued to develop and apply the innovation framework to everyday business challenges.