What Data-driven Organizations Need From Your Applications – Fall 2021 Breakout Session

Ardeshir Ghanbarzadeh
Elizabeth Conn

Data. It’s growing exponentially as organizations foster data cultures to enable rapid, good, decision-making. Data is democratized – for everyone.

Your carefully designed applications produce data for your customers to make brilliant decisions on the fly. Often that data slows them – and adoption of your product – down.

This discussion will help you solve the problem.

Data-driven organizations need applications that:

  • Meet the needs of users from novice to expert.
  • Understand where individual users and orgs are on the data literacy continuum.
  • Provide a pathway to moving the org and employees towards data fluency.

In this breakout Q&A, we’ll discuss the challenge and opportunity for building products that enable data-driven organizations and answer your questions on how to start, or improve, your process.

You will learn:

  • How to assess the data literacy of your users.
  • The characteristics your applications require to support a culture of data literacy.
  • How this approach maps onto the people, process, technology framework.

Ardeshir Ghanbarzadeh, Director of Product Marketing 

Ardeshir oversees Logi Analytics’ Product Marketing team and leads the go-to-market strategy for Logi Analytics’ portfolio of analytics and Business Intelligence solutions, including product launches, analyst relations, product messaging, positioning, and sale enablement. He brings over 20 years of experience in communications software and analytics.

Prior to joining Logi Analytics, he held leadership positions in product marketing and product management at Epitiro, Spirent Communications, Metrico Wireless and VoIP Logic. He has an MBA from CUNY-Baruch College and a B.S. in Telecommunications Management from New York Institute of Technology.

Elizabeth Conn, Director of Growth Marketing

Liz oversees Logi Analytics’ demand generation team and leads the go-to-market strategy for the growth of Logi Analytics’ portfolio of analytics tools. Passionate about all things sales funnel, Liz has over 10 years of experience in B2B SaaS growth, and has held leadership positions at both start-ups and large enterprises driving demand generation strategy.