“International Launch and Growth” with Chui Chui Tan — Fall 2021 Breakout Session

Chui-Chui-Tan beyo global
Chui Chui Tan

In this session, Chui Chui will talk through some of the challenges you’re facing in a discussion that will help you make sense of the dos and don’ts of international growth.

She will pick one participant in advance to share their challenges and help get the conversation started but there will be plenty of opportunity to join the discussion and ask your questions.

You will learn some of the key things you need to get right to grow into new markets and point you towards useful resources to prepare for successful launches in international markets.

About Chui Chui Tan

Chui Chui Tan is a UX consultant and Cultural expert who’s worked with startups and large multinational organisations – including Marriott, BBC, Google, Asana, Babylon Health and Spotify – for the last 15 years.

She helps companies understand their global audiences, define and develop business propositions that work in different markets. She wrote International User Research and speaks at international conferences and writes on International UX, Culturalisation and Global Strategy.