Stop Selling a Product. Sell a Point of View with April Dunford – Fall 2021 Breakout Session

April Dunford

We have to make sales to be successful in business, but startups often struggle to communicate the value of their products, particularly in sales meetings. From pitches that drown customers in a word-soup of features, to high-concept vision pitches that leave customers confused and skeptical – many companies struggle to connect authentically with customers in a way that generates deals.

April will lead a discussion on the difference between selling and helping customers buy. She will show you how to use your point of view on a market to help customers understand what to pay attention to and why they should (or should not) buy from you.

This session will be particularly valuable if you have watched April’s BoS talk, Stop Selling Your Product. Start Selling Your Point of View. Where she discusses the different types of pitches to use for different situations and the pros & cons of each.

This session will offer you some pointers and answer your questions to develop your own perspective and point of view pitch.

About April Dunford

April is an executive consultant, speaker, and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy.

Previously April has run marketing and sales teams at a series of successful technology startups and has launched 16 products into market. She is also a board member, investor, and advisor to dozens of high-growth businesses and is the author of the book Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it. You can find her at: