21st-23rd September 2020 // Online
A good online event has three key elements:
- Connecting with your fellow attendees in a meaningful and thoughtful way.
- Listening to experts sharing new ideas and thinking about what they mean to you.
- Engaging in stimulating conversations about topics you are passionate about.
For BoS Conference USA Online this September, we’ve chosen to build the schedule incorporating these elements like a menu: three courses, each of which complement each other to create one excellent whole meal. There must be a good balance of all three to make an online event excellent.
Monday 21 Sept Tuesday 22 Sept Wednesday 23 Sept
Monday 21st September
All times in ET (BST-5)
08:30 – Opening Networking
A warm welcome, full of introductions to new people, new connections and catching up with old friends too. Time for some networking and sharing your home office interruptions (or children and pets as some call them)
09:00 – Welcome & Introductions
09:15 – Designing breakthrough business models with a real business with Alex Osterwalder & Tendayi Viki
Ask the right questions to help you design, test and adapt business models.
– Break –
10:45 – Six lessons from a marketing fraud with Tiffany Da Silva
Identify the negative self-talk in your head and how to handle it.
– Break –
11:50 – Launching A New Breakout Product with Jason Fried
How to launch a new product from within an established company.
– Break –
13:00 – Lunch
A chance to step away for a bite to eat, re-energise then come back for open table discussions to allow you to meet people, share ideas, swap cat photos, and get to know each other more.
13:45 – Breakout Discussions
Discussions and conversations designed to help you think about, and tackle, specific topics and challenges. Talk and listen to others as you spend time in smaller breakout groups; ask questions of our experts; brainstorm ideas; and think about some of the things you can do to make positive changes to the way your business is run today.
- Product launching with Jason Fried
- Understanding users with Steve Portigal
- Running better online and remote meetings with Alison Coward
- Roadmapping with Bruce McCarthy
- Decision making with Gareth Marlow
15:00 – End of day one summary & Birds of a Feather discussions
Tuesday 22nd September
All times in ET (BST-5)
08:30 – Start of day two networking & welcome
09:00 – Hiring a head of product with Rich Mironov
How to plan ahead of building your product team.
– Break –
10:45 – Radical Product Thinking: How to iterate less and achieve more with Radhika Dutt
Frameworks for product development that go beyond Lean and Agile.
– Break –
11:50 – Metrics that matter with Matt Lerner
How to avoid perverse incentives that kill your business.
– Break –
13:00 – Lunch
A chance to step away from the screen, before coming back for open table discussions to allow you to meet people, share ideas, swap cat photos, and get to know each other more.
13:45 – Breakout Discussions
- Product positioning and sales narrative with April Dunford
- Sales challenges with Paul Kenny
- Product management & strategy with Rich Mironov
- Getting on top of marketing with Matt Lerner
15:00 End of day two summary & Birds of a Feather discussions
Wednesday 23rd September
All times in ET (BST-5)
08:30 – Start of day three networking & welcome
09:00 – Stop selling product. Start selling your point of view with April Dunford
Teaching you the difference between selling and helping customers buy.
– Break –
10:45 – Delete that account! How to Stop Bad Actors Using Your Product with Nandini Jammi
Can/should you drop customers you consider to be bad actors?
– Break –
11:50 – Demand-side Sales 101 with Bob Moesta
Learn how to use the Jobs-to-be-done framework to improve your sales.
13:00 – End of Conference
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