Matt Lerner

Founder, Startup Core Strength

Matt spent most of his career building and running marketing teams in Silicon Valley, including PayPal (and some less famous startups.)

After moving to London, he developed and led 500 Startups “Distro Dojo” growth accelerator, which helped 35 startups achieve an average YoY growth of 250%. After watching hundreds of European startups waste investors’ money on bad marketing hires and expensive non-scalable tactics, Matt founded Startup Core Strengths, a structured coaching program to help startups learn the foundational mindset and habits to drive sustainable growth. Matt occasionally lectures on Startup Marketing at Imperial College and Stanford Business School.

Metrics that Matter – Growth Hacking for non-CMOs

Learn how to avoid perverse incentives that kill your business. With a good team, you get what you measure. Choosing the wrong metrics can lead to the wrong strategy, or worse, no strategy at all. (For example, learn why revenue is a dangerous target.) Matt will share some of the lessons he’s learned in growing companies, large and small, that will help you choose the right metrics to target in your organization.


You’ll get a simple framework to align your team and avoid perverse incentives and vanity metrics that lead to bad outcomes. You’ll learn to how choose the right targets for sales and marketing, so your teams can make better decisions, focus, and prioritise the right work.

In this talk and interactive group discussion, expect to be challenged.

You will learn about behavioral vs. financial metrics, and work through the best growth KPIs for popular startup and growth business models including SaaS and marketplaces.