Breakout with April Dunford

Founder, Ambient Strategy

April is an executive consultant, speaker, and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy.

Previously April has run marketing and sales teams at a series of successful technology startups and has launched 16 products into market. She is also a board member, investor, and advisor to dozens of high-growth businesses and is the author of the book Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it. You can find her at: www.aprildunford.com

Breakout Discussion – Positioning & Sales Narrative

Ahead of her talk on selling your point of view, join April for a breakout discussion about product positioning and how to build a persuasive sales narrative. Come with your positioning problems and leave with a clear idea of how to correct them.