April is an executive consultant, speaker, and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy.
Previously April has run marketing and sales teams at a series of successful technology startups and has launched 16 products into market. She is also a board member, investor, and advisor to dozens of high-growth businesses and is the author of the book Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it. You can find her at: www.aprildunford.com
Breakout Discussion – Positioning & Sales Narrative
Ahead of her talk on selling your point of view, join April for a breakout discussion about product positioning and how to build a persuasive sales narrative. Come with your positioning problems and leave with a clear idea of how to correct them.