Bruce McCarthy

Founder, Product Culture

Bruce founded Product Culture to help communicate the key principles underlying consistently successful product-focused organizations.

Bruce helps companies like Vistaprint, Localytics, Huawei, Nuance, and Zipcar achieve their product visions through workshops, mentoring, and team coaching. Bruce is a serial entrepreneur, prolific writer, organizer, and participant in product management, agile, UX, and innovation events around the world. He leads the Boston Product Management Association and is a head judge at the annual Harvard Business School New Venture Competition. Bruce’s new best seller, Product Roadmapping Relaunched: How to Set Direction While Embracing Uncertainty is now available from O’Reilly.

Say No With Confidence: How to Tell the Great Ideas from the Merely Good

Wouldn’t it be great if no one could argue with your decisions? How awesome would it be if you could cut through politics, opinions, and circular arguments and have a clear way to prioritize? Product guru Bruce McCarthy will arm you with his battle-tested approach to prioritizing your most critical initiatives that will increase your organization’s focus by increasing confidence in your prioritization decisions.

Learn the method that Bruce used to focus his team on the few critical things that resulted in the sale of his company for $125 million. He’ll cover:

  • Why prioritization is important
  • What’s broken about prioritization
  • Benefits of clear prioritization
  • Methods of prioritization
  • Scorecard deep-dive
  • Success stories