Steve Portigal is a user research expert committed to helping clients take ownership of new insights about their customers, thereby driving changes in products, services, designs, messages and processes.
He specialises in ethnographic research, innovation, qualitative market research, and user experience.
Breakout Discussion – Understanding Users
Most people think they can do customer interviews. Most of the time they’re wrong. It’s never been more important to align the purpose of your product with the real needs of your customers.
Customer research is a key requirement for anyone needing to shape their product development strategy and interviewing is undeniably one of the most valuable and commonly used user research tools. Yet it’s often not used well, because it’s based on skills we think we have (talking or even listening), it’s not taught or reflected on, and people tend to “wing it” rather than develop their skills.
Join this breakout session to discuss user research with Steve, and pick up some of his top tips from his experience.