April Dunford

Founder, Ambient Strategy

April is an executive consultant, speaker, and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy.

Previously April has run marketing and sales teams at a series of successful technology startups and has launched 16 products into market. She is also a board member, investor, and advisor to dozens of high-growth businesses and is the author of the book Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it. You can find her at: www.aprildunford.com

Stop selling product. Start selling your point of view.

We have to make sales to be successful in business, but startups often struggle to communicate the value of their products, particularly in sales meetings. From pitches that drown customers in a word-soup of features, to high-concept vision pitches that leave customers confused and skeptical Рmany companies struggle to connect authentically with customers in a way that generates deals.

In this session, April is going to teach you the difference between selling and helping customers buy. She will show you how to use your point of view on a market to help customers understand what to pay attention to and why they should (or should not) buy from you.