Your Differentiated Value Should Be Your Sales Pitch

• ⚙️ STRATEGY
• 🏷 MARKETING
• 💲 SALES

Jobs-to-be-Done JTBD Across the Enterprise

• ⚙️ STRATEGY
• 📦 PRODUCT
• 💲 SALES
• 🏷 MARKETING

Someone Using AI Will Take Your Job

• ⚙️ STRATEGY
• 📟 TECHNOLOGY

Using Stories to Inspire and Drive Change

• 📈 ENTREPRENEURSHIP
• 👥 CULTURE

Building your Permanent Defensible Strategy

• ⚙️ STRATEGY

How Autobooks Reinvented Itself

• ⚙️ STRATEGY
• 📦 PRODUCT
• 👥 CULTURE

How Autobooks Reinvented Itself

• ⚙️ STRATEGY
• 📦 PRODUCT
• 👥 CULTURE

Bridging Product, Marketing, & Sales

• ⚙️ STRATEGY
• 🏷 MARKETING
• 👥 CULTURE

Demand Side Sales at Autobooks

• ⚙️ STRATEGY
• 💲 SALES
• 👥 CULTURE

In his talk at Business of Software USA 2017, Jason Cohen, CEO of WP Engine, explored the concept of “Healthy, Wealthy, Wise” as a framework for achieving personal and professional success. Cohen discussed how achieving a balance in these three aspects of life—health, wealth, and wisdom—can lead to a more fulfilled and productive life. He emphasized the importance of taking care of one’s physical and mental health, building wealth through strategic decision-making, and cultivating wisdom through continuous learning and reflection. Cohen’s talk provided insights into how entrepreneurs and professionals can strive for a holistic and well-rounded approach to life, leading to long-term happiness and prosperity.

The promise of insights derived from data has led many to believe that data-driven decisions are foolproof. However, Jason Cohen, CEO of WP Engine, challenges this assumption in his thought-provoking talk at the BoS 2013.

Jason Cohen’s talk on “Creating Naked Businesses” reminds us that sometimes, less is more. By focusing on the essentials, understanding our customers deeply, and embracing vulnerability, we can create businesses that stand out and truly resonate with our audience.

Jason’s talk from BoS 2011 evolves around the concept of stripping down a business to its core essentials – a “naked” approach. He believes that simplicity and a clear focus on what truly matters can lead to remarkable success. By shedding unnecessary complexities and buzzwords, businesses can uncover their authentic value proposition and deliver it directly to customers.

Hear, in their own words, what each aspect of the case study will be looking at and why we have these amazing people leading an afternoon of insight and intrigue into the growth of Autobooks.

Nuggets

Recently, I started noticing a sizeable group of Atoms (our term for employees) meeting for lunch every Tuesday at a big table in the front of our Grand Rapids, Michigan office. I was happy to see the group sharing a meal together. I’m a huge believer that sharing a meal together is a wonderful way to strengthen relationships. In fact, we’ve encouraged meal sharing through our pair lunch program for many years.

Something was different about these particular lunches, though. These were not your normal run-of-the-mill team lunches. These were lunches for tasting chicken nuggets, or “nugs.” It’s important to note that nugs are not tendies, short for chicken tenders — that’s a story for a different post.

Jason Cohen, a prominent entrepreneur and founder of several successful companies, is known for his contrarian approach to business strategies. He believes that blindly following established norms and conventions can stifle innovation and limit a company’s potential.

In his talk at BoS 2010 he emphasizes the importance of knowing when to break the rules and ignore conventional advice.