Jamie Woolf & Christopher Bell: Using Stories to Inspire and Drive Change

Stories are a powerful tool for leaders to inspire and drive change, especially during times of uncertainty. A well told story engages your audience with authenticity and transparency and enables you to connect to their deepest emotions.

Jamie shares the Pixar formula for storytelling and show how you can use current or past events with a negative emotional impact as a ‘narrative springboard’ for crafting powerful leadership stories.

Christopher helps you explore what stories convey, how people receive stories, and what people do with the stories we tell them. You will gain a powerful  insight into how to craft better stories.

You already know the stories behind great companies. This session helps you understand why stories are so powerful. You will learn how to start telling stories that connect with your people, your company and your customers.




Jamie Woolf

Co-Founder, CreativityPartners

Jamie Woolf co-founded CreativityPartners in 2023 to work with leaders and their teams to unlock the roadblocks that waste their time and energy instead of harnessing innovation. 

Prior to CreativityPartners, Jamie was Director of Culture & Learning at Pixar Animation Studios for over ten years and even has an entry in IMDB. She’s worked with companies including Kaiser Permanente, Telecare Corporation, Levi Strauss, and the University of California to elevate organizational performance, leadership effectiveness and manage culture change efforts.

Jamie is a certified coach through CoachDiversity and holds an MS in Industrial/Organizational Psychology. She enjoys playing tennis and hiking though not simultaneously.

Dr Christopher Bell

Associate Professor, University of Colorado

Dr Christopher Bell is a creative producer and affiliate Associate Professor of Media Studies at the University of Colorado Boulder. He specializes in translating the ways in which race, class, and gender intersect in different forms of media into engaging and realistic character design, character development, and world building. Recognized nationally for his expertise in the area of children’s culture, he also teaches and publishes in critical analysis of popular culture, rhetorical theory, representation theory and the history of mass media.

Christopher is a TED speaker and David Letterman Award winning media scholar. He plays the ukulele and collects super hero action figures including thousands of Transformers toys.

More on Storytelling in Business.

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