Back in 2006, Chris raised $13M from angels for his startup CompanionCabinet. He quickly realized he’d made a critical error–he would have been able to avoid fundraising entirely by better understanding how his customers derived value from using the software and their willingness to pay for it.
This sparked his interest in pricing strategy and the science of monetization which, after a successful exit from his software company after twelve years, he pursued with Software Pricing Partners.
Chris will share practical approaches to pricing and monetization that you can use–from startup to public company–that will allow you to optimize your revenue, profit and long-term growth.
Managing Partner, Software Pricing Partners
Chris and the Software Pricing Partners team help B2B software companies monetize software and services, launch new products, and implement continuous monetization processes.
A CompSci grad at Miami University, Chris’ career began at EY where his projects included working with Netscape to launch the nation’s first online banking system on the Netscape browser. Bitten by the dotcom bug, he became a director at Rare Medium focused on online strategy for early dotcom growth companies. In 2002, he co-founded CompanionCabinet, serving 12 years as CEO before joining Software Pricing Partners in 2014 where he enjoys working with some of the fastest-growing software companies in the world. Ask Chris about pricing, eFoiling and why he likes breakfast for dinner.