Jason Cohen: Building your Permanent Defensible Strategy

Mach 2: How anyone can build a permanent, defensible strategy. You’re not inventing a new $100B industry, but you do need a practical strategy.

You’re disillusioned with silly academic frameworks like SWOT, but you do need a process that creates a solid strategy for real products. You want a strategy that everyone in the company can participate in, that embraces your agile, even gut-feel approach to building products and delighting customers. You don’t want to replace the magic you already have, but you do want to hone and direct that energy to create something truly unique, that even well-funded incumbents cannot defeat.

Jason shares his deep knowledge born out of building his own highly successful bootstrapped and venture funded businesses and advising hundreds of others, to show how you can build a practical strategy that is right for you.

Slides

BoSUSA23 | Jason Cohen | Building your Permanent Defensible Strategy from Business of Software Conference

Transcript

Jason Cohen

Jason has built four software startups, both bootstrapped and funded, both alone and with co-founders. All of them grew to more than $1m annual revenue.He sold two, and currently serves as CTO of the fourth, WPEngine, with 380 employees headquartered in Austin, Texas. More recently, he has also been an angel investor and was a founding member of Capital Factory, an Austin incubator and co-working space. He writes about software and startups at ASmartBear.