We aren’t in a Kansas Hotel anymore.
Just like Dorothy in the Wizard of Oz, event organizers and attendees alike have woken up to the realization that we’re not in that familiar place anymore. And for us all, just as in the Wizard of Oz, what we know worked in Kansas, doesn’t necessarily work online.
For those of you who prefer your literary references to be a little more highbrow…
“The past is a foreign country; they do things differently there.” LP Hartley, The Go Between.
As organizers and participants, we need to recognize that this will not change any time soon (sorry to break it to you if this is news), and work towards building better experiences for everyone that utilize the benefits and advantages of our new virtual venue rather than try to replicate the old model.
We all need to think about designing events from the outset in a different way. In March 2020 we ran Business of Software Conference Europe as an online event. Since then, I’ve also sat through a huge number of other events too, as I’m sure you have.
My main reflection:
Online events will struggle to engage your audience and may seriously harm your reputation as an event organizer if you don’t design your online event in a completely different way.
It doesn’t have to be like this.
How To Run A Successful Online Event
Here are our thoughts on how to think about designing and running events that work online; distilled from hundreds of hours of designing, delivering and watching online conferences.