All the talks from previous Business of Software Conferences from one place. Great SaaS & Software Talks.

If you want to watch previous BoS Talks, you can access all of the publicly available ones from here, listed by year. The more recent talks will link to the video of the talk, a transcript, the speakers slides, any follow up online AMAs and attendee notes. Great talks on building SaaS and software businesses.

Enjoy!

Scott Berkun, Author

When is a creative idea a good idea? How do you manage creativity within your organization? And how can looking at history help you to be creative now? Scott Berkun, author of The Dance Of The Possible, spoke at Business of Software Conference USA 2017 about how to unlock your creativity and pursue it in your workplace. Looking back at examples from history including The Eiffel Tower, the invention of the Post-It Note, and the development of the Computer Mouse, Scott’s talk is all about how to think creatively at work – and why it’s so important.

Video, Slides, & Transcript below

Business of Software Conference Europe 2019, 11-12 April 2019, Cambridge UK

This April we’re running our 18th Business of Software Conference. Over the past 13 years we’ve spoken to hundreds of founders and CEOs of software and SaaS companies looking to scale their business. We’ve seen a common set of problems and hurdles that they encounter during the growth stage.

This year at BoS Europe we’re answering some of the most common questions we see scaling companies struggling with. We’ve brought in speakers who have experience taking companies through these problems, either as CEOs/Founders scaling their own companies, or as consultants helping SaaS companies to take the leap into growth.

Here are the most common questions growth companies have – find some answers at BoS Europe

Wade Foster, Founder/CEO, Zapier

We had a fantastic conversation with Wade Foster about remote working yesterday. Wade is the Founder and CEO of Zapier, a 200+ person company who’ve “never spent a dime on an office”, as Wade says. All their employees work remotely, distributed across the world. Wade has an extraordinary amount of insight into what it takes to make remote work successful and in this Q&A session we mined the depths of his knowledge, discussing hiring, onboarding new staff, how to manage employee benefits across countries and cultures, standup meetings, and how to communicate effectively across the company.

This hour of Q&A is full of useful insights and practical advice from someone who has spent years iterating on and improving the process of working remotely. Watch, listen, and learn.

See the hangout & sketch notes below

Join us on Wednesday 6th March for a live online Q&A with Wade Foster on Remote Working, CEO/Founder of Zapier

Wade Foster and his co-founder started Zapier (it rhymes with ‘happier’) back in 2011 during a hackathon. Now, the company has over 200 employees and no office. Zapier is a fully-remote company, and has no intention of changing that.

Join us for a Q&A where Wade will share his processes for running a fully remote organization – how Zapier goes about hiring and onboarding their employees, how they run meetings, and how they work to continuously improve their culture.

The Q&A will also be shown live in The Bradfield Centre in Cambridge UK, preceded by a screening of Wade’s talk from BoS Europe 2018.

Scroll down to join us Online or at The Bradfield Centre in Cambridge, UK.

Tania Katan, Author, Creative Trespassing

After years of smuggling creativity into the corporate sector without getting busted, Tania has learned that we don’t need to be in a job that is distinctly creative in order to be distinctly creative in our job. In fact, no matter how tedious the task, or how buttoned-up the office environment, we can all learn to conjure imagination anywhere, anytime.

How? By choosing to stand out rather than fit in.

Full of hilarious stories, wacky, battle-tested exercises for flexing your creative muscles and PowerPoint slides like “Fire Hierarchy,” and “Transform the Norm,” you’ll learn tools and strategies for taking more creative risks, leading with more imagination, facing fears and embracing obstacles as an opportunity to accelerate growth, and the ability to find inspiration where others see only limitations.

Video, Slides, & Transcript below

Jared Spool, Founder, UIE

Design is a process where we finely tune our intuition to create great user experiences. Yet, sometimes, what we think is best rivals the metrics. What do we believe – our gut or the data? In the world of KPIs, some practices, like growth hacking Monthly Average Users (MAUs), have hurt the online experience. What can help designers have better instincts? What do you really need to help management interpret data and create analytical experiments that provide design insights? This talk will show you:

• What easily-collected analytics, like bounce rate, actually tell us about our users’ experiences
• Why techniques like a money-left-on-the-table analysis can show us how metrics impact design
• Why asking, ”Would you recommend this?”, is a bad way to measure brand engagement

See the Video, Slides, and Transcript below

Paul Kenny, Founder, OceanLearning

Paul Kenny is no stranger to the Business of Software Conference stage. A sales coach with experience working with software companies including Redgate and StackExchange, Paul has a huge amount of experience and insight to share on the process of selling your software. In this talk from BoS USA 2017, Paul talked about the important things to get right to set your company up well to turn your software into money.

Paul is returning to speak at Business of Software Conference Europe 2019 in Cambridge, UK in April. He’ll be talking about how to scale and onboard sales teams effectively. Find out more about BoS Europe 2019 here

Video, Slides, & Transcript below

Rahul Vohra, CEO/Founder, Superhuman

We had a fantastic Q&A session with Rahul Vohra of Superhuman last week. Rahul gave a fantastic talk at BoS USA 2018 about how Superhuman built a method of optimizing for product-market fit. Rahul’s method has been widely discussed in the startup world, and with so many people wanting to implement it we jumped at the chance to chat with Rahul. We were joined on the Q&A by an audience at our office in The Bradfield Centre, who asked some great questions.

Watch the hangout below

Q&A with Rahul Vohra, 9th January, 12.30pm ET

Did you know that you can measure Product-Market Fit?

Not only that, you can optimize for it. When building Superhuman (the world’s fastest email experience), Rahul Vohra and his team built a Product-Market Fit Engine – a way to measure and optimize for PMF.

In his talk at Business of Software Conference USA 2018, Rahul laid out the framework they used to improve Superhuman’s Product-Market Fit. The talk got an incredible response at #BoS2018, with many attendees deciding to implement the process at their own companies.

Join us at 12:30pm on 9th January 2019 for an online Q&A with Rahul Vohra about The Product-Market Fit Engine.

Guest blog post from Mark Stephens, CEO/Founder of IDRsolutions…

I have always said that Business of Software is an unusual conference.

Everyone shuts their laptops to focus on the talks and speakers generally turn up because they want to hear the other speakers and hang out with the attendees.

And when you return from a BoS conference, things change.