You’ve done a mountain of customer research. There’s a million ways the customer is struggling, and discovery and shaping have helped you define the possibilities. But now you’re stuck with the big question: How do you make sensible decisions about what to do when you have too much information?
This is where Ryan Singer comes in, sparking the discussion, at BoS Europe 2025.
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What if the growth you’re seeing isn’t as healthy as it seems? Could there be a ticking bomb in your metrics? Are you sure that your users are truly activated, or are they just going through the motions? These questions are at the core of Diego de Jódar’s talk at BoS Europe 2025.
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What if everything you thought you knew about building a software company was wrong?
What if staying small could be more profitable than scaling?
What if traditional hiring practices were holding you back?
What if ignoring “best practices” led to your biggest breakthroughs?
Mark Stephens, Founder of IDRsolutions, has spent 25 years questioning the rules of software business and he’s ready to challenge your assumptions at BoS Europe 2025.
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Remember Lighting Talks? By popular demand… We’re bringing them back for BoS Conference Europe (March 31-April 1). What are Lighting Talks? Why should you consider applying for a Lightning Talk? What makes a great Lightning Talk? How do you apply and how do we select the speakers?
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In just two months, the best conference for software CEOs and senior leaders is happening in Churchill College, Cambridge, UK – BoS Europe.
Because it’s not your typical conference. There are no lobby exhibits, no velvet-rope VIP sections for speakers, and no pay-to-play sponsor slots disguised as keynotes.
Instead, BoS Europe is all about handpicked speakers tackling the real challenges software leaders face. It’s a place where you can casually chat with a speaker in the audience section, and join a community that’s as eager to learn from you as you are from them.
Be a part of these discussions happening on 31 March – 1 April 2025 in Churchill College, Cambridge, UK. The line up so far?
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Hey there, software CEOs and leaders. It’s time to block off your calendars because BoS USA 2025 dates are confirmed, and this year, we’re leveling up everything you love about BoS Conf. If you’ve ever thought about how to be better at business like how better you are at coding, this is your moment.
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Ah, Black Friday. That one special day of the year when retailers desperately offload their leftovers at “bargain” prices you didn’t even know existed (or needed). It’s become the tradition – convincing you to buy stuff you don’t want with money you don’t have while your critical thinking is still in turkey coma.
We could talk all day about how this retail circus has gone global, invading inboxes and spamming your sanity with ALL CAPS DEALS!!! But let’s cut to the chase: Black Friday is bonkers, and we think it sucks.
So we’re doing something about it.
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At BoS we run events and publish highly-valued content for anyone building, running, or scaling a SaaS or software business.
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At BoS we run events and publish highly-valued content for anyone building, running, or scaling a SaaS or software business.
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We’re exploring the heart of business growth—the messy middle. It’s that unpredictable, often chaotic phase between the excitement of starting up and the satisfaction of exiting a business. This is where the real challenges and opportunities lie. It’s not just about launching or planning your exit; it’s about navigating the complexities of scaling, optimizing, and sustaining your business in an ever-evolving landscape.
BoS Conference’s main focus is addressing this crucial stage, providing you with the tools and insights needed to thrive amidst uncertainty and turn challenges into opportunities. We’re not just discussing theory; we’re providing a roadmap through the messy middle of business growth.
Cue in Mark Littlewood’s superpower…
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Of course you can. It isn’t common but it can be done and there are some well known ones – Mailchimp for example. Here’s an example of one that you probably haven’t heard of – PDQ.com
Shawn Anderson, co-founder and (ex)CEO of PDQ.com has been to 21 Business of Software Conferences, first time in 2008. I guess he’s learned some good things along the way.
Shawn will be joining us to speak at BoS Conference USA, 23-35 September, Raleigh, NC and will share the story of his 20 year journey from consulting company, through utterly unfundable product business, to growth, acquisition, and his retirement from a $billion business. We’re sharing a little of the story here, part preview, part inspiration, part reminder that it takes work to build a company but there is no single right way.
Shawn explains who he is and what that company you have never heard of does.
Every software consultancy wants to be a product business. It’s rare to make it. Shawn shares the origins of the company and the moment they decided to go all in on product.
VCs are renowned unicorn hunters so looking back, funding should be easy. Shawn explains why VCs refused to invest and the implications of having to build the company without external funding. Turns out, there is a significant upside…
Shawn shares a short preview of some of the insights he wants to share at this year’s conference.
🗓️ 31 March – 1 April 2025
📍 Cambridge, UK
Spend 2 days with other smart people in a supportive community of SaaS & software entrepreneurs who want to build great products and companies.
🗓️ 6-8 October 2025
📍 Raleigh, NC
❗️Early bird ticket available
Learn how great software companies are built at an extraordinary conference run since 2007 to help you build long term, profitable, sustainable businesses.
We produce exceptional conferences & content that will help you build better products & companies.
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At BoS we run events and publish highly-valued content for anyone building, running, or scaling a SaaS or software business.
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At BoS we run events and publish highly-valued content for anyone building, running, or scaling a SaaS or software business.
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At BoS we run events and publish highly-valued content for anyone building, running, or scaling a SaaS or software business.
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At BoS we run events and publish highly-valued content for anyone building, running, or scaling a SaaS or software business.
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It takes two to tango. In the case of succeeding a company, it takes a lot of crew. Success in today’s fast-paced business world demands a collective effort. It’s overwhelming for one person or a few to get ahead and shoulder the entire weight of keeping a company competitive. One strategic way to uphold is to send your team together in conferences.
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As the saying goes, “Learning goes beyond the four corners of the room.” Conferences are one of the those events that people from different corners of the world and varying professions come to. Conferences are designed to welcome individuals as participants in collaborative learning and networking beyond their personal spheres towards expanding horizons, which is really necessary in business-building. While sounds great, events like these are still daunting for some, especially introverts.
Introverts, known for energizing in solitude, may be drained by large crowds. Attending conferences can feel like a challenge despite the potential benefits. Navigating a sea of unfamiliar faces requires unique strategies to ensure they thrive, not just survive, at conferences. Though challenging, these cannot hinder introverts like me from attending conferences. We have the drive to learn and connect. We just need our unique ways to come and show up ourselves to enjoy advantageous conferences at their best. So for introverts like me out there, here are some quiet strategies to conquering conferences.
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At BoS we run events and publish highly-valued content for anyone building, running, or scaling a SaaS or software business.
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Raleigh, NC – The Business of Software Conference USA (BoSConf USA), world’s leading event for SaaS and software entrepreneurs globally, returns to Raleigh, North Carolina, on September 23-25, 2024. This 3-day conference marks the second year of the conference partnering with the Council for Entrepreneurial Development (CED) to bring this acclaimed event to the heart of one of the fastest-growing tech clusters in the U.S.
Building on the success of BoS USA 2023, BoS Conf USA 2024 extends a unique opportunity for local and international software leaders to share knowledge, network, and gain insights from the world’s best. The conference fosters collaboration and growth within the local software ecosystem, providing access to the hard-won experiences and insights of industry leaders directly in North Carolina.
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At BoS we run events and publish highly-valued content for anyone building, running, or scaling a SaaS or software business.
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