Business of Software Conference USA 26-28 Sep, Boston, MA

The brightest software entrepreneurs from across the world will be meeting online to meet with their peers, discuss the big issues around running a software business, and participate in interactive sessions led by experts including April Dunford, Bob Moesta, Chris Savage, and many more.

Every year at Business of Software Conference, the generosity of our supporters allows us to offer full conference tickets to deserving entrepreneurs and leaders who otherwise wouldn’t be able to attend the event.

This is a brilliant way to get a leg up in the industry, to meet some extraordinary people who want to help you succeed.

You will leave with ideas that will make a difference and an amazing network of people who can help you make it happen.

This year is no different – a huge thanks to our supporters:

• John Knox – for a recent engineering graduate.
• Dharmesh Shah (Hubspot) – for underrepresented groups in software and SaaS
• Bill Spruill – to support the development of the tech ecosystem in Raleigh, NC

Business of Software Conference USA 26-28 Sep, Boston, MA

Energy. Bringing the right energy to your team is important. Positive energy breeds positive results. Equally, negative energy leads to disengagement, burnout, lack of focus and aimlessness. You’ve experienced both right?

Elizabeth O’Neill shares a brand new talk ‘Founder Energy and Team Energy‘. You will learn why founders and leaders have an outsized impact on their team’s energy levels and more important, how you can manage your own and your team’s energy.

Elizabeth O’Neill
Founder Energy and Team Energy

Find out more

Also NEW to the BoS Conf USA line-up:

Tiffani Bova leads a talk and interactive session to help you understand how you can unlock growth across your business in, Growth is a Thinking Game.

Tiffani Bova
Growth is a Thinking Game

Find out more

Just a gentle reminder that ticket prices rise on 29 July 2022 and hotel rooms are filling up fast – I guess that a lot of you are as excited as us about the prospect of getting together in-person with other smart folk again. 

Book tickets

Brilliant technology with bad design can kill people at worst. Not a great outcome. There are plenty of less extreme examples of bad design in software that have resulted in injuries, the destruction of one of the world’s greatest cathedrals, through to frustrated users who often end up not using the software you take so much care to build.

Is your product as easy to use as you think? In this new BoS talk, Scott Berkun tells great stories and offers practical steps to design your products better. He discusses why we’re responsible for the products we put into the world and the importance of making design an integral, iterative part of building products. He shares the four fundamental questions of design you should ask whenever you building products. Check out the latest video from the BoS Library.

With Claire Suellentrop

What do you wish you knew about selling your company? You probably won’t know until it is too late.

The most common feeling that founders share post exit is that they wished they had known more about the ins and outs of selling a company before they entered a process. 

At BoS, we’ve been talking with a lot of founders, both post-exit and those that are considering an exit, to understand what they would like to know about the process of selling a company. We’re going to be running a mastermind group for founders who want to achieve the best possible exit for themselves, their customers and their teams.

Not many people know what a PSA test is.

It’s nothing to do with software but probably important to a large number of software folk.

What is a PSA test?

A PSA test is a blood test for screening for prostate cancer. It measures the level of prostate-specific antigen (PSA) in your blood.

Why do we offer a bundle price for online events but not a bundle price for teams to share in the same online event?

Good question…

Our bundle pricing aimed to encourage you to come to more online events, be part of the community, access some of the smartest people on the planet who can help you build better software and companies.

We think we should encourage participation at all our online conferences.

April Dunford: Confusing Positioning and Strategy  

April is riled by this. She discussed why she feels it is so bad. 

“I started getting clients come to me, saying, what we want to do is a strategy session and I was like, I don’t do strategy. I do positioning, and they’re like, hey, yeah, it’s the same thing.” April Dunford 

April blames consultants in Silicon Valley for propagating the myth that a story that works for VCs will work in a sales situation and for attracting employees into your company. Everything magically happens. “No! No! It’s not the same thing.” 

How are vision, strategy, and positioning related?