All the talks from previous Business of Software Conferences from one place. Great SaaS & Software Talks.

If you want to watch previous BoS Talks, you can access all of the publicly available ones from here, listed by year. The more recent talks will link to the video of the talk, a transcript, the speakers slides, any follow up online AMAs and attendee notes. Great talks on building SaaS and software businesses.

Enjoy!

🦞 Business of Software Conference USA 2019 – Some Highlights 🦞

The 13th Annual Business of Software Conference USA took place in Boston a few weeks ago – September 16-18 2019. What an incredible few days. A huge thank you to all the speakers and attendees who made it one of the most memorable ever, for all the right reasons. The talks will be edited, published and transcribed in the next month or so but until then, here are the slides, sketch notes, interviews and photos from some of the attendees.

Read on to see Slide Decks, SketchNotes, Highlights, and Photos from BoS USA

Why do speakers attend BoS? And what do they learn?

Each year at the Business of Software Conference, attendees hear insights from some of the smartest people in software, all willing to share their expertise with the community. Over the last 13 years, hundreds of speakers have shared their experiences and wisdom with the BoS community. At #BoS2019 this September, Allison Grinberg-Funes sat down with speakers old and new to learn their thoughts on the BoS community and what it’s like to be a speaker.

Guest Post by Allison Grinberg-Funes

Rich Mironov, CEO/Founder, Mironov Consulting

Your product roadmap is not a model, an algorithm or an artifact, it is an ongoing political process that requires careful management of the relevant stakeholders. One major challenge is that your stakeholders DO NOT WANT the same things. To make a Roadmap useful, you need an allocation model and a selling strategy that helps you: understand; manage the expectations of; deliver value to people across the organization who prioritize very different things. Rich explains some approaches to help you understand and manage a roadmap’s stakeholders so that your products and customers are prioritized over the requirements of other stakeholders.

Video, Slides, & Transcript below

Shawn Anderson & Shane Corellian, Co-Founders, PDQ.com

How does a bootstrapped software company effectively market especially when its founders despise (and, in fact, suck at) sales and marketing? The answer for PDQ.com finally came, in part, from Charles Bukowski: Don’t Try. The founders just started doing what they loved: Talking tech. They offered solutions and suggestions for Sys Admins via content in blogs, KB’s, videos and webcasts. The content was created for people, not algorithms. In this talk, Shawn and Shane share some ideas that worked and some that didn’t…

Video, Slides, & Transcript below

Business of Software Conference USA 2019 Speaker Reading List

What do the smartest people have in common? It is pretty well established that a thirst for learning is a common trait. Here are the books that this year’s Business of Software Conference USA 2019 speakers say have had the biggest influence on their business lives, and what they are reading now.

Not anything like as good as being at the conference but if you want to pick up some pearls of wisdom, start here…

Business of Software Conference USA 2019 Speaker Reading List

What To Expect for 1st Timers and Ol’ Timers

With just over two weeks until the 13th Business of Software Conference USA starts in Boston, MA, here are a few of the things that you should expect this year. Whether you are 1st timers or ol’ timers, there is plenty going on and here are a few notes about what you should expect. We want Business of Software Conference to be the best conference you attend in the year, for content, for atmosphere, for attendee experience.

There are some new elements this year so take a look and let us know if you have any questions…

Here’s What To Expect This Year

Claire Suellentrop, Founder/CMO, Userlist.io

When marketing a product, it’s common for founders to focus on the product itself. “Look at our cool features! We help you do XYZ activity, but better!” This is a recipe for getting lost in the noise.

Instead, capturing your customer’s attention requires focusing on her ultimate motivation (“job to be done”), which is to transform her current life-situation into a preferred one.

After this talk, you’ll understand how the ‘jobs-to-be-done’ theory helps SaaS companies create effective positioning — and a proven, step-by-step process for uncovering your best customers’ ‘job-to-be-done’.

Video, Slides, and Transcript below

Business of Software Conference USA 2019 Unconference Sessions

One important element of Business of Software Conference are the Monday afternoon breakout sessions. They help people meet each other, offer a break from the talks and a chance to do something different. We have had speed networking sessions and competitive task completion exercises in the past. This year, we want to do something a little different and give people the opportunity to discuss things they care about with others in small, informal groups – our Unconference Sessions.

This is how they will work

Boston Events During BoS Conference

Boston isn’t just the home of your favorite SaaS and software conference. There is plenty going on. This year, you could take the opportunity to see, among others, Baseball – Redsox vs Giants, Lizzo, ZZ Top, David Byrne, King Crimson, The Who, a Downton Abbey Exhibition (!) and lots, lots more.

Here are a few of the things you could do while you are at the conference in 2019.

Greg Baugues, Developer Community Manager, Twilio

Greg Baugues has bipolar disorder and ADHD. He spoke at BoS USA 2013 in an extraordinary talk that has been instrumental in helping start a conversation for many about mental health in tech. Today, he leads the Developer Community team at Twilio. In this short talk, he updates the BoS Community his story, and shares some of the lessons he has learned that go beyond talk, with some thoughts and observations that will help you to support coworkers and others who we suspect might be struggling with their mental health.

Talking is the first step. How can you best support a co-worker who is strong enough to take it?

Video, Slides, and Transcript below