All the talks from previous Business of Software Conferences from one place. Great SaaS & Software Talks.

If you want to watch previous BoS Talks, you can access all of the publicly available ones from here, listed by year. The more recent talks will link to the video of the talk, a transcript, the speakers slides, any follow up online AMAs and attendee notes. Great talks on building SaaS and software businesses.

Enjoy!

Jared Spool, Founder, UIE

Design is a process where we finely tune our intuition to create great user experiences. Yet, sometimes, what we think is best rivals the metrics. What do we believe – our gut or the data? In the world of KPIs, some practices, like growth hacking Monthly Average Users (MAUs), have hurt the online experience. What can help designers have better instincts? What do you really need to help management interpret data and create analytical experiments that provide design insights? This talk will show you:

• What easily-collected analytics, like bounce rate, actually tell us about our users’ experiences
• Why techniques like a money-left-on-the-table analysis can show us how metrics impact design
• Why asking, ”Would you recommend this?”, is a bad way to measure brand engagement

See the Video, Slides, and Transcript below

Paul Kenny, Founder, OceanLearning

Paul Kenny is no stranger to the Business of Software Conference stage. A sales coach with experience working with software companies including Redgate and StackExchange, Paul has a huge amount of experience and insight to share on the process of selling your software. In this talk from BoS USA 2017, Paul talked about the important things to get right to set your company up well to turn your software into money.

Paul is returning to speak at Business of Software Conference Europe 2019 in Cambridge, UK in April. He’ll be talking about how to scale and onboard sales teams effectively. Find out more about BoS Europe 2019 here

Video, Slides, & Transcript below

Rahul Vohra, CEO/Founder, Superhuman

We had a fantastic Q&A session with Rahul Vohra of Superhuman last week. Rahul gave a fantastic talk at BoS USA 2018 about how Superhuman built a method of optimizing for product-market fit. Rahul’s method has been widely discussed in the startup world, and with so many people wanting to implement it we jumped at the chance to chat with Rahul. We were joined on the Q&A by an audience at our office in The Bradfield Centre, who asked some great questions.

Watch the hangout below

Q&A with Rahul Vohra, 9th January, 12.30pm ET

Did you know that you can measure Product-Market Fit?

Not only that, you can optimize for it. When building Superhuman (the world’s fastest email experience), Rahul Vohra and his team built a Product-Market Fit Engine – a way to measure and optimize for PMF.

In his talk at Business of Software Conference USA 2018, Rahul laid out the framework they used to improve Superhuman’s Product-Market Fit. The talk got an incredible response at #BoS2018, with many attendees deciding to implement the process at their own companies.

Join us at 12:30pm on 9th January 2019 for an online Q&A with Rahul Vohra about The Product-Market Fit Engine.

Guest blog post from Mark Stephens, CEO/Founder of IDRsolutions…

I have always said that Business of Software is an unusual conference.

Everyone shuts their laptops to focus on the talks and speakers generally turn up because they want to hear the other speakers and hang out with the attendees.

And when you return from a BoS conference, things change.

As long time followers of Business of Software will know, apart from Lemmy, we believe that Mr Richard Paul Astley, is one of the greatest musicians of all time. You might *think* you know but I guarantee you do not know where that links to.

It was one of those days in the office when some things weren’t working and almost all of my time was spent jumping between ‘real work’ and dealing with tech support. Inevitably, we had to keep chat on all the time and decided to see how many song references we could slip into the exchange without affecting the meaning of the conversation.

I’ve changed some details – removed name of company and support guy and for the record, they ended up solving the problem in the end.

How many can you spot?

Rahul Vohra, CEO & Founder, Superhuman

About ten minutes in to this talk by Rahul Vohra, CEO and Founder of Superhuman, I tweeted…

I’m getting a feeling I might be listening to a genius. #BoS2018

— (@MarkLittlewood) October 3, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter.

Video, Hangout, Slides, Transcript and Rahul’s blog about this follow…

Business of Software Conference USA 2018 – Some Highlights

The 12th Annual Business of Software Conference USA took place in Boston, MA, last month – October 1-3. What an incredible few days. A huge thank you to all the speakers and attendees who made it one of the most memorable ever, for all the right reasons. The talks will be edited, published and transcribed in the next month or so but until then, here are some of the notes, blog posts and other highlights from some of the attendees.

Read on to see Slide Decks, Highlights, and Notes from BoS USA

Wade Foster, CEO & Co-Founder, Zapier

Wade Foster and his co-founder started Zapier (it rhymes with ‘happier’) back in 2011 during a hackathon. Now, the company has over 160 employees and no office. Zapier is a fully-remote company, and has no intention of changing that. Here, Wade shares his processes for running a fully remote organization – how Zapier goes about hiring and onboarding their employees, how they run meetings, and how they work to continuously improve their culture.

Wade’s talk is followed by a mammoth Q&A – full of insights from someone who lives and breathes remote work. Make sure you stay for the whole video.

Video, Slides, and Transcript Below

Bruce McCarthy, President, Boston Product Management Association

A few weeks ago I sat down with Bruce McCarthy, Founder of Product Culture & President of the BPMA, to chat about Bruce’s favourite topic – Product. Specifically, we talked about:

• Bruce’s fantastic talk from BoS Europe 2018 about the importance of cultivating a Product Culture
• How to think entrepreneurially inside a big organization
• Why you should always be looking to the horizon beyond the one you can see
• Why Bruce loves BoS Conference
• Bruce’s upcoming talk about Prioritization at BoS USA 2018 next week

Watch the hangout replay below