All the talks from previous Business of Software Conferences from one place. Great SaaS & Software Talks.

If you want to watch previous BoS Talks, you can access all of the publicly available ones from here, listed by year. The more recent talks will link to the video of the talk, a transcript, the speakers slides, any follow up online AMAs and attendee notes. Great talks on building SaaS and software businesses.

Enjoy!

“How do you beat Bobby Fischer? You play him at any game but chess.”

Warren Buffett

April Dunford shared this quote in her brilliant book, Obviously Awesome. We’re all reading it in the office. Not because she’s coming to the UK and we’re hosting some talks with her in early July nor because she’s speaking at BoS USA this year, (both are true). It’s because it is a great book and has changed the way we think about what we do.

One thing the book has changed our thinking on is how we approach working with supporters. We are a relatively small event, deliberately so. Our goal is not to run the biggest, the fastest growing, or the most profitable software conference in the world – we’re interested in being a conference that attendees and supporters alike love to attend.

We want to offer the best conference experience possible.

We love our supporters, we could not exist without them.

Nilan Peiris, VP Growth, TransferWise

No marketing channel scales infinitely. That’s the message Nilan opens his talk from BoS Europe 2018 with. So how do you build sustainable marketing to keep your business growing sustainably? Drawing on past experience working with early-stage startups and as VP Growth at TransferWise, Nilan gave a three-pronged talk on the subject:

• Learnings from running Marketing at early-stage startups
• Optimizing for Word-of-Mouth at TransferWise
• The Economics of a Mission-Driven Business

This talk is full of stories and marketing tips from the first 6 years of TransferWise – highly recommended!

Video, Slides, & Transcript below

David Barrett, Founder/CEO, Expensify

Growth is often measured in terms of market share, customers or revenue, with the onus on marketing and sales to grow the business. Expensify however, has become the fastest-growing ERP software in the world not by growing the sales or marketing teams, but by developing a uniquely user-driven product. In this talk from BoS USA 2017, Expensify Founder/CEO David Barrett shares his insights on building product-led growth, and what it means to create a product so engaging that it can spur and maintain its own growth organically.

Video & Slides below

Carl Ryden, CEO/Founder, PrecisionLender

Carl Ryden has been a regular attendee at Business of Software Conferences for a long time. His company PrecisionLender has been seeing incredible growth over the past few years, providing a huge amount of value in the banking sector. In this talk, Carl talks about how PrecisionLender use AI to offer a valuable service to their customers, and what he sees as the future of AI.

Video, Slides, & Transcript below

1-2 July 2019, April Dunford UK Book Launch Tour

We are delighted to be partnering with the brilliant April Dunford for 2 Book Launch events in the UK in July to celebrate the release of her book ‘Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It‘.

Join us for an evening of networking and learning, with a talk on Product Positioning from April Dunford. There’ll be plenty of time for Q&A off the back of the talk too, so come armed with questions for April. All attendees will receive a copy of the book – which is fantastic.

Read on for details of the events and to get your hands on tickets

Alison Coward, Founder, Bracket

Hiring a group of talented people is difficult. Making that talented team work together well, now that’s even harder. In this talk from BoS Europe 2018 Alison Coward gave some great advice on how you can design the way a team communicates and works together to ensure you get the most out of everyone on the team. If you’re looking to improve your team’s collaboration, this is must watch.

Video, Slides, & Transcript below

Tom Adeyoola, Founder/CEO, Metail

Tom Adeyoola’s self-confessed list of ‘fails’ at previous jobs is… significant. Technology launched before the market was ready, a funded company run into the grown, struggling to reach the heights of an American counterpart. However his current business, Metail, is going from strength to strength. Here, Tom outlines some of the key things he learned during his ‘fails’ that have helped propel Metail to the level of success they’re currently experiencing with the help of the Fresh Prince of Bel Air.

Video, Slides, & Transcript below

Who Comes to Business of Software Conference USA?

If you are curious about who comes to Business of Software Conference USA, be curious no more.

We’re as bored as you probably are about signing up for an event then getting endless marketing emails from companies associated with an event that we didn’t ask for or want. In this age of growth hacking and list building, conferences are rich pickings for unscrupulous operators who use attendee lists to build marketing lists for themselves or others. Last year we even had approaches from an organization that wanted to sell us our own attendee list, complete with emails and phone numbers… quite the surprise considering we NEVER share email addresses of attendees with anyone and our attendee list is for the exclusive use of attendees to make connections at the event.

When people ask us, as potential attendees, speakers, supporters, who comes to the conference, we don’t think it is right to send an attendee list. We do want you to know the type of people that come however.

To give you an idea, here’s the breakdown of attendees by company size and a list of job titles by company size for BoS USA.

Forget the talks, forget the people, the highlight of the conference for me personally was receiving this…

Scott Berkun, Author

When is a creative idea a good idea? How do you manage creativity within your organization? And how can looking at history help you to be creative now? Scott Berkun, author of The Dance Of The Possible, spoke at Business of Software Conference USA 2017 about how to unlock your creativity and pursue it in your workplace. Looking back at examples from history including The Eiffel Tower, the invention of the Post-It Note, and the development of the Computer Mouse, Scott’s talk is all about how to think creatively at work – and why it’s so important.

Video, Slides, & Transcript below