All the talks from previous Business of Software Conferences from one place. Great SaaS & Software Talks.

If you want to watch previous BoS Talks, you can access all of the publicly available ones from here, listed by year. The more recent talks will link to the video of the talk, a transcript, the speakers slides, any follow up online AMAs and attendee notes. Great talks on building SaaS and software businesses.

Enjoy!

Matt Lerner // Startup Core Strengths

Choosing the wrong metrics can lead to the wrong strategy, or worse, no strategy at all. (For example, learn why revenue is a dangerous target.) In this talk from BoS USA Online, Matt shares some of the lessons he’s learned in growing companies, large and small, that will help you choose the right metrics to target in your organization.

Matt spent most of his career building and running marketing teams in Silicon Valley, including PayPal (and some less famous startups), then went on to found Startup Core Strengths, a structured coaching program to help startups learn the foundational mindset and habits to drive sustainable growth.

Video & Slides below

Tiffany Da Silva // flowjo.co

We’ve all been there. You finally step foot into the job you’ve wanted forever only to feel like you aren’t good enough for the role, or worse, a complete fraud.

You’re not alone; an estimated 70% of people from all walks of life, both men and women experience imposter syndrome at some point in their careers. In this talk from BoS USA Online 2020, Tiffany Da Silva (Founder, flowjo.co) shares her own experiences along with the framework and tools she uses every day to eliminate it.

Prepare to get off autopilot, identify the negative self-talk in your head and identify your villains.

Caution: this video may contain jazz hands!

Video and Slides below

Bob Moesta // The Rewired Group

Should you rethink your sales process from the buyer’s perspective?*

For most of us, sales means reciting features, benefits, pressuring customers into purchasing. Selling feels icky. It’s not our fault – that’s how most selling is done. There’s a better way. Bob Moesta has taken Jobs-to-be-Done theory and flipped it to apply it to sales.

Before giving this talk Bob asked, “Why are there no sales professors?”.  There are lots of practices but really no underlying theory. We need to learn how to think like a salesperson.

In this talk, delivered at the end of BoS USA Online, Bob talks about how to help people to buy, without selling. He takes us through the six steps of a customers journey from ‘first thought’ to ‘on-going use and building habits’. Knowing this journey can help you to position your product differently and help your customers buy.

* Of course, the answer is ‘yes’.

Video and Slides below

TOP TIP: Recreate the Business Of Software Conference Travel Experience.

We can’t wait to see you on Monday for the first BoS Conference USA Online. We know that some people miss the thrill of business travel but the good news is that you can recreate that part of the experience – at home!

Here’s how…

And talking of taking part at home, the best news of all is that everyone who is taking part this year, won’t have to travel at all. Don’t miss the talks and the talk.

Don’t worry about missing your flight, worry about missing your chance to spend some quality time with some awesome people.

Save your place – before it is too late.

There Are 6 Returning Speakers At BoS Conference USA Online This September

We’re delighted to welcome April Dunford, Jason Fried, Bob Moesta, Alex Osterwalder, Rich Mironov, and Tendayi Viki back to the BoS stage – albeit an online one this year.

BoS Speakers are chosen because we believe what they have to share will help software entrepreneurs make a real difference in their businesses. There’s still time to bag a ticket to BoS Conference USA Online, 21-23 September – and with no hotel or flights to book, it’s easier than ever.

As we look forward to their talks this year, we’re taking a look back at some of their previous talks. Read on below to find great talks about:

• How to position your product to make it obviously awesome
• How to design organisational culture
• Running Jobs-To-Be-Done interviews
• How to price your software

and more…

A chance for you to attend “simply the best software conference”* as a guest of our supporters.

* According to Tobias Lutke, Founder/CEO of Shopify

Business of Software Conference USA Online is happening on 21-23 September.

The brightest software entrepreneurs from across the world will be meeting online to meet with their peers, discuss the big issues around running a software business, and participate in interactive sessions led by experts including April Dunford, Bob Moesta, Alex Osterwalder, and many more.

Every year at Business of Software Conference, the generosity of our supporters allows us to offer full conference tickets to deserving entrepreneurs and leaders who otherwise wouldn’t be able to attend the event.

This year is no different – a huge thanks to our supporters:

• Balsamiq
• PDQ.com
• YouCanBook.Me
• Adzerk
• Software Promotions
• John Knox

As supporters, have contributed generously to the scholarship program so that others can attend BoS Conference USA Online without charge.

What does a BoS Scholarship involve?

What would happen if we didn’t do BoS Conference?

In a recent conversation with Bob Moesta as we discussed his session and talk at this year’s BoS Conference USA online, 21-23 September, we talked about how we have adapted to work in a virtual format, he asked,

“What would happen if we didn’t do BoS Conference?”

A great question. One we have considered. Like Bob, we reached the same conclusion…

Not doing BoS Conference is not an option.

Here’s why, with some insights into Bob’s thinking about the challenges, opportunities and the purpose of an event like ours.

Bob Moesta demand-side sales

Three short clips to whet your appetite for BoS Conference Online…

Bob Moesta on demand-side sales and jobs-to-be-done.

I’m too busy!

We’re all guilty. The world is moving too fast and we all have to deal with customers, employees, family, friends, investors, events, unexpected problems, working from home (a very different thing to remote working), unicorns, smart phones, 24x7x365 availability.

Do you honestly feel you’re in control of your life? If you do and can share the secret, we want to hear from you – please…

Step back for one minute. Think about what you have done in the last week. How much of the stuff you did was really necessary? What made you, your team, your family, your friends, your customers, happier, healthier or wiser?

View from the Seaport, the day after BoS 2019. A moment for quiet contemplation as the sun comes up.

It’s easy to lose perspective.

We’ve thought long and hard about how to build a great schedule for an online conference.

After attending and running several online events and conferences, we’ve experienced the positives and negatives of the virtual event world. As we drew up the schedule for BoS Conference USA Online, we wanted to build an event that takes advantage of the benefits of running an event virtually, while still feeling like a Business of Software Conference and not a series of lectures.

A good online event has 3 key elements:

1. Connecting with your fellow attendees in a meaningful and thoughtful way.
2. Listening to experts sharing new ideas and thinking about what they mean to you.
3. Engaging in stimulating conversations about topics you are passionate about.

There must be a good balance of all 3 to make an online event excellent. For BoS Conference Online this September, we’ve chosen to approach the schedule like a menu. There are 3 courses, each of which complements the others to create one excellent whole meal.

Just like a great meal, each day at BoS will have a starter, a main course, and a dessert.