When you take part in a BoS Conference, you get much more than you do anywhere else. Starting the day before our BoS USA 2023 conference, on Sunday 1 October, you can take part in a pre-conf treasure hunt to help you get to know your fellow attendees and explore Downtown Raleigh before settling in for an evening of networking and drinks at Pre-Reg.
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Storytelling has been a fundamental part of human culture for thousands of years. Before the advent of written languages, stories were passed down orally from generation to generation, serving as a means of preserving traditions, sharing knowledge, and conveying moral lessons. Storytelling in business isn’t new, but most people don’t understand why and how to use it.
Every story has a beginning, a middle and an end. The middle is where the hero/protagonist is at their lowest point – the bit where disaster looms and everything is up to the hero to make it right. The bit before the protagonist in the story has found the key to unlocking the path to triumph.
Most businesses exist in that messy middle.
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I had a conversation with April Dunford recently to discuss her brand new talk for BoS USA 2023 and the question of why positioning fails in sales came up a lot.
April’s obviously awesome by the way. And yes, that is a new speaker announcement!
She had some super insightful things to share about why positioning fails in sales – and what to do about it.
I’m summarizing some key points below on why positioning fails to make the leap to sales and more important, what you can do about it.
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BoS USA 2023 will be held at the Martin Marietta Center for the Performing Arts in Downtown Raleigh. We’ve managed to secure a special rate just for you at the hotel just a short walk from the venue at the Raleigh Marriott City Center. Rooms are $259 (including tax) but are subject to availability – so book early to secure.
PLUS if you book via the link below you get free wifi (normally $11.95 per night)!
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You know those people have one million pictures of their dog in their phone’s camera album?
Well, that’s me. However, in my phone’s album, the one million pictures are of me attending Business of Software events.
I’ve got pictures of speakers, of the lunch, of Mark walking around introducing people, of speaker’s slides, of the venue the BoS team has chosen to hold the event. You name it, I look like I’m obsessed. There are so many pictures.
And this year’s BoS in Cambridge only added to this growing collection.
BoS, Cambridge, was my second in-person event. The first (BoS USA) involved me flying to Boston, US, to watch some amazing speakers and experience what the BoS community really was all about. This one – on “home soil” – allowed me to continue the fun and play a part in contributing to the community.
What I enjoy about BoS is that it’s a single-track event. It provides attendees with a unique experience to listen to some of the most interesting speakers when it comes to building software businesses. You don’t have to pick a speaker, it’s been curated in a way that you get to watch people who take you on a journey of growing your business. It’s thoughtful.
Unlike other events I’ve attended, it’s clear to me they put a lot of effort into who they choose to speak to, ensuring the speakers are as diverse as their audience and the customers who buy their products.
But this year for me was different.
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Earth Day is an annual event celebrated on 22 April aimed at promoting environmental awareness and encouraging people to take action to protect our planet. First celebrated in 1970, Earth Day has become a global movement, with millions of people in more than 190 countries participating in various activities and events.
There are many ways that individuals and businesses can contribute to this effort. Some simple steps that everyone can take include reducing energy consumption, recycling, using eco-friendly products, and conserving water. Businesses can also adopt sustainable practices, such as reducing waste, minimising energy use, and investing in renewable energy sources.
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There are two types of conferences: those that look like a full fledged garden centre with multiple areas (tracks) attending to different types of greenery (topics), and those that focus on a specific type of growth-worthy species like orchids (founders) or drought resistant plants (entrepreneurs).
Business of Software conference is definitely that boutique kind of experience, with the organising team going to great lengths to make sure every single participant gets the most out of their attendance; a bit like the experienced gardener in your local orchid place who knows every plant’s light preference by heart.
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Raleigh, North Carolina is home to a thriving technology industry, making it an excellent location for the Business of Software USA Conference. Here are just some reasons why Raleigh is good for tech folk:
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Spring in Europe? Yes please!
Spending some of those days with BoS friends filled with insights, mind blowing ideas, shifting perspectives, clearing the cobwebs, and having fabulous conversations and laughs – in person!? Yes, yes, yes!
My second attempt at an in-person BoS conference was more successful and exceeded all my expectations! My business partner (and husband), Mike, attended as well. At almost a week later, we are still debriefing, brainstorming, and working through shifting our offerings to more meaningful whole-company quality for our clients.
From my previous blog post here, I did not quite answer the question “How has BoS changed our perspective, our company, or our way of working?”, but this conference’s talks, conversations, lunches, breakout sessions, and more, have provided us with many new insights, as well as reminders of past ideas.
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Throughout March we are sharing some of the brightest and best talks from BoS to celebrate the wonderful women we have welcomed on stage.
Unsubscribe any time. We will never sell your email address. It is yours.
Throughout March we are sharing some of the brightest and best talks from BoS to celebrate the wonderful women we have welcomed on stage.
Unsubscribe any time. We will never sell your email address. It is yours.
Throughout March we are sharing some of the brightest and best talks from BoS to celebrate the wonderful women we have welcomed on stage.
Unsubscribe any time. We will never sell your email address. It is yours.
Throughout March we are sharing some of the brightest and best talks from BoS to celebrate the wonderful women we have welcomed on stage.
Unsubscribe any time. We will never sell your email address. It is yours.
We’re thrilled to announce Business of Software Conference USA is relocating to Raleigh, NC – one of the fastest growing tech clusters in the USA.
BoS Conference USA will take place from 1-4 October 2023
It will be held at the Fletcher Opera Theater, Martin Marietta Center for the Performing Arts, in the heart of downtown Raleigh. It is a real life opera house!
Looks like I am going to need a new outfit. Anyone know where I can get an acorn?
We’re partnering with the Council for Entrepreneurial Development (CED) to make it all happen.
They’re doing great things in the region and are a truly awesome partner for us.
“We are proud to partner with BoS and welcome you to our tech ecosystem in North Carolina. Having attended Business of Software myself, I can attest to the extraordinary speakers and the unique atmosphere that encourages a spirit of open learning and mutual support among the attendees. I was immediately aligned with the approach to support, a shared philosophy here at CED. As partners, we look forward to creating a memorable experience for all at BoS USA.”
Kelly Rowell, CEO at CED.
So many reasons but here’s my summary:
All in all, it feels very BoS.
Added bonus: From touchdown at the airport to sitting in a taxi took 23 minutes. At least 2 hours and 23 minutes less than I have ever got through Logan.
Final word for now from long time BoS attendee, speaker and all round mensch, Bill Spruill:
“I’ve been a long time attendee of Business of Software Conferences and always felt our region would benefit from the world-class learning as well as exposure for our regional entrepreneurs to successful companies from across the globe. As part of my mission to galvanize the entrepreneurial culture here, it’s a coup to bring the conference to NC.”
Bill Spruill, Founder – Global Data Consortium, Chairman – CED
We’ll share more about the venue, the location, the conference, the people that make the cluster tick in due course but BoS Conf USA 2023 is going to be special for so many reasons. Cannot wait.
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Throughout March we are sharing some of the brightest and best talks from BoS to celebrate the wonderful women we have welcomed on stage.
Unsubscribe any time. We will never sell your email address. It is yours.
Throughout March we are sharing some of the brightest and best talks from BoS to celebrate the wonderful women we have welcomed on stage.
Unsubscribe any time. We will never sell your email address. It is yours.
The wonderful people over at Quiet Light are happy to announce they’re taking attendees on a tour of Cambridge before early registration on Sunday 26 March!
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Throughout March we are sharing some of the brightest and best talks from BoS to celebrate the wonderful women we have welcomed on stage.
Unsubscribe any time. We will never sell your email address. It is yours.
At Business of Software we want to make a positive impact to you and your business whilst avoiding a negative impact on the world. This has been made even more clear in the aftermath of the pandemic.
When we moved everything online in 2020 we were left with a mountain of BoS merch that didn’t have a home to go to.
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Here’s just a handful of the talks coming up at BoS Europe 2023 for you to look forward to:
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