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STICKY POST: All Talks From Business of Software Conferences in One Place

STICKY POST: All Talks From Business of Software Conferences in One Place

All the talks from previous Business of Software Conferences from one place. Great SaaS & Software Talks.

If you want to watch previous BoS Talks, you can access all of the publicly available ones from here, listed by year. The more recent talks will link to the video of the talk, a transcript, the speakers slides, any follow up online AMAs and attendee notes. Great talks on building SaaS and software businesses.

Enjoy!

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Why “Customer First” Fails – And What To Do About It | Ayat Shukairy, Invesp | BoS USA 2018

Why “Customer First” Fails – And What To Do About It | Ayat Shukairy, Invesp | BoS USA 2018

Ayat Shukairy // Co-Founder, Invesp

Ayat is a ‘queen of CRO’ with over ten years helping companies create websites that customers love, and that result in increased sales and retention.

Most marketing talk, or business strategy meetings, emphasizes the importance of ‘customer first’. Yet if we take a look at companies, and how they operate, the  C-Level exec are still calling the shots without paying heed to the needs and wants of the customer. We have all stumbled across a website which uses terminology and jargon that the average person simply can’t understand or when a design is simply the result of a bunch of executives deciding what they ‘think’ their customer wants. Even when companies embrace a customer first approach, the way they tap into their customers voice doesn’t give them the right result.

In this BoS Talk you will learn:

  1. How to conduct qualitative research to tap into the customer voice more effectively
  2. How to pair quantitative and qualitative research for a more global understanding of the customer journey
  3. How to use what you’ve collected to design a voice that addresses the real motivations, needs, and wants of your customers.

Video, Slides, & Transcript below

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Leading A High-Growth Company | David Cancel, Drift | BoS USA 2018

Leading A High-Growth Company | David Cancel, Drift | BoS USA 2018

David Cancel // CEO & Co-founder, Drift

David Cancel is a 5x founder and 2x CEO with four successful exits to date. Currently, he’s co-founder and CEO of Drift, a startup that’s making it easier for businesses to talk to their customers. Previously, he was at HubSpot as Chief Product Officer after they acquired his company Performable.

In this (fireless) Fireside chat, we delve into what inspires and motivates David, how he came to start five different companies, and how he leads a high-growth company. Plus there are some great questions asked by the audience at the end that helps David open up about what he has done and what’s next.

Video & Transcript below

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Bottoms Up With OKRs | Whitney O’Banner, Medium | BoS USA 2019

Bottoms Up With OKRs | Whitney O’Banner, Medium | BoS USA 2019

Whitney O’Banner // Engineering Manager, Medium

Google famously published a leading reference for establishing Objectives and Key Results (OKRs) as a way to align teams and set short-term goals. In this BoSTalk, Whitney O’Banner (Engineering Manager, Medium) delves into which aspects of Google’s video should be embraced, which should be updated in line with the times, and which should be left in the ’90s.

Whitney leaves you with three ‘top tips’ for incorporating OKRs into your team, plus answers a few of the audiences hard-hitting question in the Q&A at the end of the talk.

This talk touches on how innovation can come from the bottom and that the upper hierarchy shouldn’t be so quick to shoot down ideas that come from grassroots. Marty Cagan (Founder, Silicon Valley Product Group and previous BoS speaker) recently published an article about OKRs which echos some of Whitney’s points about empowering teams and giving team objectives instead of individual objectives – BoS is often ahead of the curve – check out Marty’s post on svpg.com.

Video, Slides, Sketch Notes, and Transcript below

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Understanding How To Price Your SaaS | Q&A with Rich Mironov

Understanding How To Price Your SaaS | Q&A with Rich Mironov

Rich Mironov, Smokejumper Product Executive

Rich Mironov gave a fantastic talk about Software Pricing at BoS Europe 2019. Yesterday, he joined Mark to answer questions from an audience both at our offices in Cambridge, and online.

Questions answered included:

  • If I know how much money my product makes for each customer, how much of that value should I capture?
  • How do I understand the pricing units for my software?
  • Who should own pricing? Product/Marketing/Sales/CEO?
  • How do I move upmarket from relatively low SaaS pricing to big enterprise sales?

Watch the Q&A below

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Making Workplaces Work For Humans | Isa Watson, Squad | BoS USA 2018

Making Workplaces Work For Humans | Isa Watson, Squad | BoS USA 2018

Isa Watson, Founder & CEO, Squad

With a background in chemistry and pharmacology and being an MIT MBA with a focus on finance and economics, Isa’s corporate career started at Pfizer where she was a chemist and data scientist before moving to JP Morgan Chase. Whilst VP, Digital Product & Strategy for Small Business at JP Morgan, Isa observed that the bank branches that were most profitable were ones with the most engaged people.

She took the leap into the world of entrepreneurship when she founded Squad in 2015 having seen an opportunity to help companies understand how to do this better but it was a huge career pivot that saw her leave corporate life to go it alone and pursue this.

She will talk about some of the ways that companies can provide a better environment for humans to work and share how she came to realize that in her startup, she had to bring her ‘best self’ to the business every day – no one else in the business has more impact on the morale and well-being of the team than the CEO.

Video, Slides & Transcript below

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Q&A with Rich Mironov | 20 February 2020 | Software Pricing Demystified

Q&A with Rich Mironov | 20 February 2020 | Software Pricing Demystified

Join us on Thursday 20th February for a live Q&A with Rich Mironov on Software Pricing

4PM (GMT) // 11AM (ET) // 8AM (PT)

Register for the Online Q&A

Join us in person in Cambridge, UK

Software is intangible: it doesn’t have weight or size or per-unit manufacturing costs.  But if we’re in the software business, we have to assign units and prices that reflect our value to customers.  And we should be mapping out software pricing strategy before we start development, not the day before product launch.

In his BoS Europe 2019 talk, Rich Mironov – a 40 year Silicon Valley veteran – covers some software pricing essentials
•    Computing (estimating) customer value
•    Pricing units, or what we count and how we scale
•    Segmentation, pricing/value tiers and how upsell works

This live Q&A will give you the chance to ask Rich directly some of the questions you have regarding software pricing and helping you to navigate through the darkness of packages and pricing structures.

If you’re based in Cambridge, UK you can join us at The Bradfield Centre. We’ll be showing a screening of Rich’s talk on the topic at 3pm, after which Rich will be joining us via video link for the Q&A. You’ll get an opportunity to jump on camera and ask Rich your question too!

Register for the Online Q&A

Join us live in Cambridge, UK

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Software Pricing Demystified | Rich Mironov, Smokejumper Product Executive | BoS Europe 2019

Software Pricing Demystified | Rich Mironov, Smokejumper Product Executive | BoS Europe 2019

Rich Mironov, Smokejumper Product Executive

You can spend as much as you want on developing a product, but no one cares how much you spend – they only care about it’s value. You can’t sell a product until it’s built and usable and the developers need paid to create the product, so how do software business make money if they are out of pocket before they even start? In this talk Rich gives you the key points to remember throughout your journey from startup to success.

Rich Mironov – a BoS conference regular having spoke about Product Roadmapping in 2018 and Software Economics in 2015 – is a seasoned executive and serial entrepreneur; having been CEO/VP Product at six startups. With roots in B2B infrastructure, SaaS and consumer online, Rich combines ‘what-we-can-build’ with ‘what-markets-want’.

 

also available on the podcast

 

Video, Slides, & Transcript below

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The Business of Software // January Review

The Business of Software // January Review

15 Talks / 5 FAQs / The BoS Podcast

At every Business of Software Conference we record all the speakers’ presentations so that you can learn from the array of talks on offer to our attendees. We release new talks regularly right here on our blog for you to enjoy free – now and forever. We also welcome back the BoS Podcast – streaming the top BoS Talks straight to your device.  Listen now on Apple Podcasts, Spotify, Anchor.fm, and more – don’t forget to leave a review on Apple Podcasts recommending us to the world!

Below is a round-up of the best SaaS content we’ve released over the past quarter. You’ll find:

  • 15 talks from our expert speakers
  • 5 BoSFAQs – Answers to some questions we get regularly asked
  • Fresh episodes of the BoS Podcast

Below you’ll find great talks from April Dunford (Author, Obviously Awesome), Bob Moesta (Founder, The Re-Wired Group), Laura Roeder (Founder, MeetEdgar), and many many more.

Enjoy these brilliant resources for SaaS entrepreneurs

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Professor Clayton Christensen | An Appreciation

Professor Clayton Christensen | An Appreciation

Professor Clayton Christensen | An Appreciation.

We’re very sad to hear that Professor Clayton Christensen has died at the tragically early age of 67. He was a mensch.

He left a dent in the universe and leaves a hole that cannot be replaced. One of the most lovely people and someone that has had a huge influence on many of us in the Business of Software community. Our thoughts are with his family and many friends.

His life measured well on every dimension.

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The Email Game: The Key To Happy Customers | Rahul Vohra, Superhuman | BoS USA 2019

The Email Game: The Key To Happy Customers | Rahul Vohra, Superhuman | BoS USA 2019

The Email Game: The Key to Happy Customers // Rahul Vohra, Superhuman

How can you find fun in the usually mundane? Do you design your business software like game designers design games? Rahul Vohra founded Superhuman as the antidote to boring email platforms.  Being able to do things faster, without distraction, and with a goal of inbox zero makes you change your perspective on emails.

Rahul has spoken before at Business of Software in USA 2018 about the product-market fit engine and creating something people love to use. In this talk at USA 2019, Rahul talks us through the different aspects to think about when designing business software and how to make an everyday task exciting and surprising for the user.

Video, Slides and Transcript below

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