It not what we say, it’s what our attendees say that’s important.

Business of Software Conference USA, Boston MA is coming up next week, 26-28 September.

Check out some some short video summaries of previous conferences here.

BoS Conference Attendee Testimonials

Here are a few thoughts from previous attendees that should give you a sense of what other people think about BoS…

We can’t wait to be back in person for BoS Conference USA. IT’S NEXT WEEK…!

Business of Software Conference USA, Boston MA is coming up next week, 26-28 September.

As we prepare for our first in-person US conference for three whole years, we were looking back at some of the things that we think make BoS a special place for all who attend, as speakers, supporters and most important, attendees.

You can read some of the thoughts of previous attendees including Dharmesh, Des Traynor, Tobi Lutke and many more here.

I ended up spending more time than I meant to watching some of the old BoS summary videos that try to take some of the lessons learned at each conference, talk to the speakers and participants about what they learned and took away.

A real trip down memory lane but it did strike me that while many things have changed over the years in the world of software, the core values and spirit of BoS have kept consistent.

BoS is about providing a place for entrepreneurs and software folk to spend time with kindred spirits talking and thinking about how you can build great products and great companies.

Here are a few of my favorites, featuring some very young looking people, some of whom now look a little older…

How many people can you name?

Although BoS Conf USA doesn’t officially start till Monday 26 September we do also provide Sunday afternoon activities and this year Quiet Light have generously put on a Duck Boat Tour of Boston for attendees!

Join Quiet Light and the BoS team as you venture off on a tour of the city by road and water. You’ll cruise by all the places that make Boston the birthplace of freedom and a city of firsts, from the golden domed state House to the Boston Common, the historic North End to fashionable Newbury Street, Quincy Market to the Prudential Tower, and more. Just when you think you’ve seen it all, it’s time for a big splash as your ConDUCKtor drives right into the Charles River for a breathtaking view of the Boston and Cambridge skylines.

The tour sets sail from the Seaport Main Entrance on Seaport Lane and will drop you back off at the same place. BoS Legend (and scholarship supporter) John Knox will be on hand to provide more Boston factoids and information the onboard ConDucktors driving the boats may have missed.

We’d really appreciate if you could indicate if you’d like to go on the tour in advance by letting Kirk know and confirming we can look forward to seeing you about 4:45pm on Sunday 25 Sept.

If you’ve not got your tickets for BoS USA 2022 yet there is still time!

One of twelve great breakout sessions at BoS Conf USA In-Person

We are saddened to learn about the death of Her Majesty The Queen and extend our condolences to the Royal Family.

As Brits, we have all grown up with her being a constant presence in our lives and her sense of service and duty was something that will define her rule for over 70 years.

For everyone around the world, this is a moment in history to pause for thought about how we live our lives, what we contribute to the world around us, and the legacy we wish to leave behind.

BoS Conf USA is just under three weeks away in Boston, MA, 26-28 September and WE CANNOT WAIT to see people in person after three years.

When my eldest daughter was 3, someone asked her what her Daddy did. She replied,

“He goes blah, blah, blah all day”.

Violet Littlewood

Probably true, but talking with people is how we learn, how we teach, and how we get more from life.

As always at BoS, there is going to be plenty to talk about. We ask attendees for a conversation starter to put on their badges and, as ever, there are some common themes and some, err, slightly weird interests…

Here are some topics of conversation this year…

BoS USA In-Person 2022

Not all of us are lucky enough to stay just around the corner from the conference venue so it’s a safe bet you are travelling from outside Boston and could benefit from some basic transport and accommodation tips.

Breaking Into Enterprise Customers at Shopify

It’s well known that moving your user base upmarket is challenging – but it can be done. Shopify Plus was launched in 2014 to offer large & hypergrowth businesses a customizable enterprise platform without the cost of existing options. Having created and dominated the online storefront market for SMBs, this was a key part of Shopify’s strategy to build a business to last 100 years.

At first, like many organizations trying to target higher value customers with more complex requirements, it was difficult to develop a product and approach that met their needs but there was clearly a market that was worth pursuing. It took a radical rethink of product, marketing and internal processes to make progress before ultimately, becoming a core piece of Shopify’s business.

What did Shopify do to make it work?

There were three areas that were key to making the jump for Shopify.