Work in progress

Business of Software 2014 will run from 9:00 AM Monday 15th September to 1:00 PM Wednesday 17th September.

There will be a pre-event reception and registrations from 7:00 PM on Sunday 14th September.

Schedule

A kick ass schedule of founders & experts

Pre conference – Sunday 14th September 2014

7:00 pm

Registration and reception

Welcome to BoS! Avoid the rush to register on Monday morning by collecting your details and having a drink with us on Sunday evening. We’re looking forward to seeing you.

Day 1 – Monday 15th September 2014

7:30 am

Breakfast and registration

Welcome to BoS USA. Register, pick up your bag and take on fuel.

9:00 am

Welcome to Business of Software USA

Here we are again…welcome to BoS2014. What do we want to get out of this event and what happens if there is a fire…?

9:15 am

Customer centred innovation

Tony Ulwick, one of the fathers of the Jobs to be Done movement, will look at the tools and processes you can use to uncover innovation opportunities.

Speaker

10:00 am

Optimizing for Values

“Find people who share your values, and you’ll conquer the world together.” John Ratzenberger.

Jesse worries that a lot of companies spending time thinking about their culture are starting from the wrong place.

Speaker

11:00 am

Coffee break

Don’t check those emails! Catch up with old friends, make new ones.

11:30 am

The science of web and email optimisation

Brian will be running a live critique of websites and email newsletters as part of his talk at Business of Software Conference.

Speaker

12:30 pm

Lunch and networking

Meet your fellow delegates and speakers for a relaxed lunch. Share a problem, exchange solutions, make some friends.

1:45 pm

Product strategy is about saying ‘no’ – revisited

When you’re managing a successful product one thing you can be sure of is that everyone is going to have an opinion. So how do you decide what should be built and what should be binned?

Speaker

3:15 pm

Afternoon coffee

Call the office! Catch up on email! Do that really important thing you have to do or your life will implode. Or relax, enjoy the day, talk to some nice people. There are plenty here.

3:45 pm

Innovation games

A change of pace, a chance to interact, share your problems, have some fun and spend time meeting and sharing problems with people you have just met. Split into groups by interest, we will work through some common challenges and offer some small prizes for the best solutions.

5:15 pm

How to grow and scale a culture with limited funds

Having a “great company culture” has become a catch-phrase for businesses big and small, but how do you go about building one as a startup with limited funds?

How do you attract the best employees when competing with major companies that offer perks you could never afford?

Speaker

6:30 pm

Monday night party at the Whiskey Priest

We’re back at the best bar in town for great food, great conversation and great entertainment.

Day 2 – Tuesday 16th September 2014

8:00 am

Tuesday Breakfast

Welcome back. Day two starts with a good breakfast and a chance to catch up with anyone you missed last night.

9:00 am

Lessons learnt from teaching entrepreneurs

Interest in entrepreneurship is exploding globally, yet many people believe that those who become successful entrepreneurs were born with something others lack.

Speaker

10:00 am

The three mistakes that defined our company

A long time Business of Software Conference participant, Chris is the co-founder and CEO of Wistia, the video platform that strives to help you add video to your website easily and on your own terms.

Speaker

11:00 am

Morning coffee and networking

What did you think of the first speakers? Coffee and networking.

11:30 am

9 ways to stop hurting and start helping women in tech

The things that push women out of the industry are not Mad Men moments. More often than not, they’re actions by well intentioned people that do not understand the consequences of their actions.

Speaker

  • Brianna Wu – Head of Development, Giant Spacekat

12:30 pm

Lunch and networking

Meet your fellow delegates and speakers for a relaxed lunch. Share a problem, exchange solutions, make some friends.

1:45 pm

Writing non-sucky copy for websites, marketing collateral and newsletters

Copywriting is writing for a purpose – it leads to an outcome or action – to establish authority, to get people to subscribe to your newsletter, to get people to buy/upgrade.

Speaker

3:15 pm

Afternoon coffee

Call the office! Catch up on email! Do that really important thing you have to do or your life will implode. Or relax, enjoy the day, talk to some nice people. There are plenty here.

5:15 pm

Lightning Talks

Just a person, a platform and a point of view.

Day 3 – Wednesday 17th September 2014

8:00 am

Wednesday Breakfast

Last lap, and you’ll need to refuel.

9:00 am

Helping customers find you online – the ever changing world of inbound marketing

Rand will share some of the latest best practice in the world of Inbound marketing.

How can you maximize acquisition and top of funnel for software companies (channels, tactics, team, consultants, CRO, etc) and not fall foul of the rapidly evolving battle between Google (and other search engines) and marketers?

Speaker

10:00 am

Morning coffee

Coffee, conversation and reflection.

10:15 am

Can you build a business without compromising your principles?

Joel Gascoigne, founder of Buffer, will share some o f his thoughts on the advantages and disadvantages of building a business while sticking to some core principles that he and his co-founder Leo set out when they founded the business.

Speaker

11:30 am

Have we lean’d too far?

Steve Johnson worries about the technical direction product management has taken since the agile movement began.

Speaker

12:30 pm

Thank you, farewell and your lunch to go.

The end of the day (unless you’re staying for a workshop). Swap contact details, make your follow up plans and go use all the ideas you’ve learned.

Workshops – Wednesday 17th September 2014

1:30 pm

Software Pricing Secrets That Lead to Sales Success

This half-day workshop is for software executives who want to see their companies achieve full revenue potential. If you participate in pricing, packaging or licensing of your B2B software solutions, this workshop will help you find a pricing model unique to the value you provide and the customers you serve.

Moderators

1:30 pm

Achieving breakout revenue

Four hours of interactive and intensive workshop for Software and Cloud Chief Executives, Entrepreneurs and Business Owners,  sharing how to accelerate your revenue 2X, 5X, 10X and 20X.

Moderator

1:30 pm

Never get another customer support email again

Tips and Tricks for eliminating incoming support emails with self-service, documentation, and gifs.

Moderator

1:30 pm

The Switch Workshop – the real reason people buy

Customers don’t just buy a product — they switch from something else. And customers don’t just leave a product — they switch to something else. It’s in these switching moments that the deepest customer insights can be found.

“Most businesses don’t know the real reasons why people switch to — or from — their products. We’ll teach you how to find out.” Jason Fried

Moderators

1:30 pm

Advanced adwords strategies for brilliant software companies

Every single time the credit card bill arrives, you’re reminded of some unpleasant truths about your Google AdWords account. Despite all your efforts, a significant percentage of your budget is being wasted.

Moderator

1:30 pm

Landing pages that convert

It’s hard to create landing pages for our businesses for the same reason it is hard to write a resume. We know too much about ourselves.

Moderator