Rand will share some of the latest best practice in the world of Inbound marketing.
How can you maximize acquisition and top of funnel for software companies (channels, tactics, team, consultants, CRO, etc) and not fall foul of the rapidly evolving battle between Google (and other search engines) and marketers?
- Rand Fishkin – MOZ
Having a “great company culture” has become a catch-phrase for businesses big and small, but how do you go about building one as a startup with limited funds?
How do you attract the best employees when competing with major companies that offer perks you could never afford?
- Alicia Navarro – CEO, Skimlinks
Writing non-sucky copy for websites, marketing collateral and newsletters
Copywriting is writing for a purpose – it leads to an outcome or action – to establish authority, to get people to subscribe to your newsletter, to get people to buy/upgrade. How can you write non-sucky copy that establishes your authority and makes people want to hear from you again?
- Joanna Wiebe – Copy Hackers
9 ways to stop hurting and start helping women in tech
The things that push women out of the industry are not Mad Men moments. More often than not, they’re actions by well intentioned people that do not understand the consequences of their actions. Brianna Wu, a software engineer for Giant Spacekat, breaks the problem down in a straightforward manner with concrete action items to take.
- Brianna Wu – Head of Development, Giant Spacekat
Can you build a business without compromising your principles?
Joel Gascoigne, founder of Buffer, will share some o f his thoughts on the advantages and disadvantages of building a business while sticking to some core principles that he and his co-founder Leo set out when they founded the business.
If you want to find out about Buffer, it is pretty easy to know almost everything. Revenue, profit, traffic, the salarie s of individual employees. No problem. You can find it all here where Joel blogs on startups, life, learning and happiness. Can such a highly distributed, radically transparent approach to building a business pay off in the long term?
- Joel Gascoigne – Founder, Buffer
Product strategy is about saying ‘no’ – revisited
When you’re managing a successful product one thing you can be sure of is that everyone is going to have an opinion. So how do you decide what should built and what should be binned?
Des Traynor follows up his fantastic Lightning Talk from BoS2013 with a more in-depth session on weeding out bad ideas and establishing a long term solid strategy for creating products that people will love.
For a taster of some of the things Des will cover, you can grab a sneaky peak here… Des Traynor, Intercom at Business of Software Conference 2013 – Product Strategy is About Saying No from The BLN & Business of Software
- Des Traynor – Co-founder, Intercom
The three mistakes that defined our company
A long time Business of Software Conference participant, Chris is the co-founder and CEO of Wistia, the video platform that strives to help you add video to your website easily and on your own terms.
Started 8 years ago, Chris has made a lot of mistakes but he’ll be focusing on three of them that helped to define the company that Wistia has become. While some of these mistakes came close to killing the company, they ended up helping to define the business, the customers and the culture.
- Chris Savage – Founder & CEO, Wistia