Strategy
- Tony Ulwick: The ‘JTBD Needs’ Framework
- Bob Moesta: Applications of JTBD Across Your Business
- Simon Wardley: Mapping the Future of your Business
- Brennan Dunn: Scaling Relevance – to Infinity and Beyond
- Nic Lawrence: Hard Won Lessons on an 18 Year Rollercoaster Ride
- Bruce McCarthy: Is My Product Team Any Good?
- Joe Leech: Managing Your Internal and External Board
- Nopadon Wongpakdee: Applying JTBD to Marketing
- Stephanie Hare: Technology is Not Neutral
- Rosemary Francis: Success is What You Make, Not What You Raise
- Tessa Clarke: On a Mission to Change the World
- Claire Suellentrop: Using JTBD in Your Copy
- Roan Lavery: Keeping You and Your Company Motivated
- Jason VandeBoom: Inflection Points on a Journey from Side Hustle to 1000 People
- Patrick Campbell: Evolving Culture at Work
- Stephen Allott: Scenario Planning for an Uncertain Future
- Patrick McKenzie & Bridget Harris: Lessons in Scaling a Non-Profit Data Brokerage Startup at Breakneck Speed
- Dame Stephanie ‘Steve’ Shirley CH: New Ways Of Working
- Des Traynor: Product Strategy – Revisited
- Elpie Bannister & Alex Yang: Finding & Nurturing Top Talent