April 26, 2018
By Mark Littlewood
We hosted Marty Cagan, founder of Silicon Valley Product Group last night in London for a talk based around the new edition of his book, Inspired: How to Make Tech Products Customers Love.
Originally meant to be a slight update, Marty soon realized that the evolution of Product Management in the past 10 years called for a full rewrite of the original book. One of the topics he covered was making better use of engineering teams. Super-smart, experienced and an absolute gent, he talked about some of the latest developments in the world of Product Management before taking questions from a sell-out audience of very smart product people. We overran but no one cared.
A highlight for me was the six points he made on making better use of engineering teams…